diff --git a/SpywareFilter/sections/tracking_servers_firstparty.txt b/SpywareFilter/sections/tracking_servers_firstparty.txt
index 3fa6655bf00a6c..fc797daee99c1d 100644
--- a/SpywareFilter/sections/tracking_servers_firstparty.txt
+++ b/SpywareFilter/sections/tracking_servers_firstparty.txt
@@ -28,6 +28,7 @@
 ! Blocking piwik analytics subdomain(for DNS filtering)
 |piwik.
 !
+||pixel.web.roku.com^
 ||analytics.cloudevo.ai^
 ||qbrth.ezcontacts.com^
 ||intake-analytics.wikimedia.org^