diff --git a/packages/block-library/src/cover/edit/block-controls.js b/packages/block-library/src/cover/edit/block-controls.js
index 041566c0a5197..8a4db74799068 100644
--- a/packages/block-library/src/cover/edit/block-controls.js
+++ b/packages/block-library/src/cover/edit/block-controls.js
@@ -101,7 +101,7 @@ export default function CoverBlockControls( {
 					onSelect={ onSelectMedia }
 					onToggleFeaturedImage={ toggleUseFeaturedImage }
 					useFeaturedImage={ useFeaturedImage }
-					name={ ! url ? __( 'Add Media' ) : __( 'Replace' ) }
+					name={ ! url ? __( 'Add media' ) : __( 'Replace' ) }
 					onReset={ onClearMedia }
 				/>
 			</BlockControls>