diff --git a/CHANGELOG.md b/CHANGELOG.md
index 27591fe..41f5030 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -1,5 +1,25 @@
 # Semantic Release Automated Changelog
 
+# [3.0.0-beta.1](https://github.com/AlaskaAirlines/auro-flight/compare/v2.8.0-beta.2...v3.0.0-beta.1) (2024-10-03)
+
+
+### Features
+
+* add custom registered auro-datetime ([33a189b](https://github.com/AlaskaAirlines/auro-flight/commit/33a189b1e866a241d5a5a6fda14effae134270b6))
+* add tag name as attribute when custom registered ([26808eb](https://github.com/AlaskaAirlines/auro-flight/commit/26808eb68e4256275954d61c0ba0923bc7517f0d))
+
+
+### Performance Improvements
+
+* refactor custom component registration config ([1f3e0de](https://github.com/AlaskaAirlines/auro-flight/commit/1f3e0de1444896aef66bc4f1fe75e1ce65e77640))
+* remove github label colors ([b5187c0](https://github.com/AlaskaAirlines/auro-flight/commit/b5187c0b4c15de55189e68cdbb7756f234651ad8))
+* update dependencies ([2de3a30](https://github.com/AlaskaAirlines/auro-flight/commit/2de3a30d015c11eaedc6178126ccc5b22cf625ab))
+
+
+### BREAKING CHANGES
+
+* trigger major release for color theme support #121
+
 # [2.8.0-beta.2](https://github.com/AlaskaAirlines/auro-flight/compare/v2.8.0-beta.1...v2.8.0-beta.2) (2024-08-19)
 
 
diff --git a/README.md b/README.md
index 882d8da..8d6843f 100644
--- a/README.md
+++ b/README.md
@@ -125,7 +125,7 @@ In cases where the project is not able to process JS assets, there are pre-proce
 ```html
 <link rel="stylesheet" href="https://cdn.jsdelivr.net/npm/@aurodesignsystem/design-tokens@4.9.2/dist/tokens/CSSCustomProperties.css" />
 <link rel="stylesheet" href="https://cdn.jsdelivr.net/npm/@aurodesignsystem/webcorestylesheets@5.1.2/dist/bundled/essentials.css" />
-<script src="https://cdn.jsdelivr.net/npm/@aurodesignsystem/auro-flight@2.8.0-beta.2/dist/auro-flight__bundled.js" type="module"></script>
+<script src="https://cdn.jsdelivr.net/npm/@aurodesignsystem/auro-flight@3.0.0-beta.1/dist/auro-flight__bundled.js" type="module"></script>
 ```
 
 <!-- AURO-GENERATED-CONTENT:END -->
diff --git a/package.json b/package.json
index 530da67..6220351 100644
--- a/package.json
+++ b/package.json
@@ -7,7 +7,7 @@
     "================================================================================"
   ],
   "name": "@aurodesignsystem/auro-flight",
-  "version": "2.8.0-beta.2",
+  "version": "3.0.0-beta.1",
   "description": "auro-flight HTML custom element",
   "repository": {
     "type": "git",