diff --git a/_data/fields.yml b/_data/fields.yml
index 9d9860ca760..dda7f0227ac 100644
--- a/_data/fields.yml
+++ b/_data/fields.yml
@@ -8,3 +8,9 @@ contents:
 
 next:
   type: String
+
+nav:
+  type: String
+
+seo_title:
+  type: String
diff --git a/_includes/contents.html b/_includes/contents.html
index f7ffbee3202..cb27b23f266 100644
--- a/_includes/contents.html
+++ b/_includes/contents.html
@@ -9,7 +9,7 @@
   {% assign subpage = site.pages | where: "path", path | first %}
   <li{% if page.url contains subpage.url %} class="selected"{% endif %}>
     <a class="d-block {% if page.url == subpage.url %} current{% endif %}"
-      href="{{ subpage.url | prepend: site.baseurl }}">{{ subpage.title }}</a>
+      href="{{ subpage.url | prepend: site.baseurl }}">{% if subpage.nav == nil %}{{ subpage.title }}{% else %}{{ subpage.nav }}{% endif %}</a>
     {% if subpage.contents %}
       {% include contents.html item=subpage %}
     {% endif %}
diff --git a/_includes/head.html b/_includes/head.html
index 9e313e5a0f9..ea22787b116 100644
--- a/_includes/head.html
+++ b/_includes/head.html
@@ -4,6 +4,9 @@
   <link href="https://fonts.googleapis.com/css?family=Roboto:300,300i,400,400i,700,700i" rel="stylesheet">
   <link rel="stylesheet" href="{{ "/css/main.css" | prepend: site.baseurl }}">
   <link rel="icon" type="image/png" href="{{ "/img/favicon-128.png" | prepend: site.baseurl }}" sizes="128x128" />
+  <title>
+  {% if page.seo_title == nil %}{{ page.title }}{% else %}{{ page.seo_title }}{% endif %}
+  </title>
   <script src="https://ajax.googleapis.com/ajax/libs/jquery/2.2.4/jquery.min.js"></script>
   <script src="{{ "/js/script.js" | prepend: site.baseurl }}"></script>
   <script>
diff --git a/disclaimer.md b/disclaimer.md
index be287478111..aa6bebe4190 100644
--- a/disclaimer.md
+++ b/disclaimer.md
@@ -1,4 +1,5 @@
 ---
+seo_title: Legal Disclaimer—Open Source Handbook
 title: Legal Disclaimer
 ---
 
diff --git a/getting-started/branding.md b/getting-started/branding.md
index c6c762124ec..277da74c2d1 100644
--- a/getting-started/branding.md
+++ b/getting-started/branding.md
@@ -1,5 +1,6 @@
 ---
-title: Branding
+title: Branding your open source project
+nav: Branding
 next: getting-started/preparing.md
 ---
 
diff --git a/getting-started/defining.md b/getting-started/defining.md
index efa42e9f033..9258f24a3f6 100644
--- a/getting-started/defining.md
+++ b/getting-started/defining.md
@@ -1,5 +1,6 @@
 ---
-title: What it means to open source
+title: What is an open source project?
+nav: What it means to open source
 next: getting-started/setting-expectations.md
 ---
 
diff --git a/getting-started/index.md b/getting-started/index.md
index c0c476ed212..9e0281ce4d3 100644
--- a/getting-started/index.md
+++ b/getting-started/index.md
@@ -1,5 +1,6 @@
 ---
-title: Getting started
+title: How to start an open source project
+nav: Getting started
 next: getting-started/defining.md
 contents:
   - getting-started/defining.md
diff --git a/getting-started/legal.md b/getting-started/legal.md
index 570f46d711d..ce05d4e1421 100644
--- a/getting-started/legal.md
+++ b/getting-started/legal.md
@@ -1,5 +1,6 @@
 ---
 title: The legal side of open source
+nav: The legal side of open source
 ---
 
 Sharing your creative work with the world can be an exciting and rewarding experience. It can also mean a bunch of legal things you didn't know you had to worry about.
diff --git a/getting-started/preparing.md b/getting-started/preparing.md
index 01925a70019..d2c268fbe77 100644
--- a/getting-started/preparing.md
+++ b/getting-started/preparing.md
@@ -1,5 +1,6 @@
 ---
-title: Preparing for launch
+title: Launching your open source project
+nav: Preparing for launch
 next: marketing/index.md
 ---
 
diff --git a/getting-started/setting-expectations.md b/getting-started/setting-expectations.md
index edff16bf742..6a1158fb1b4 100644
--- a/getting-started/setting-expectations.md
+++ b/getting-started/setting-expectations.md
@@ -1,5 +1,6 @@
 ---
 title: Setting expectations for your open source project
+nav: Setting expectations
 next: getting-started/branding.md
 ---
 
diff --git a/index.html b/index.html
index a366df3ffaf..91043e7acb0 100644
--- a/index.html
+++ b/index.html
@@ -1,5 +1,6 @@
 ---
-title: Welcome
+seo_title: Open Source Handbook—from GitHub
+title: Welcome to the Open Source Handbook!
 layout: landing
 contents:
 ---
diff --git a/marketing/building-community.md b/marketing/building-community.md
index c71f6243159..e9fbfc40ba4 100644
--- a/marketing/building-community.md
+++ b/marketing/building-community.md
@@ -1,5 +1,6 @@
 ---
-title: Building a community
+title: Building an open source community
+nav: Building a community
 next: marketing/measuring.md
 ---
 
diff --git a/marketing/index.md b/marketing/index.md
index 1c5fc7a322a..c2356d5367e 100644
--- a/marketing/index.md
+++ b/marketing/index.md
@@ -1,5 +1,6 @@
 ---
-title: Marketing your project
+title: Marketing your open source project
+nav: Marketing your project
 next: marketing/spreading-word.md
 contents:
 - marketing/spreading-word.md
diff --git a/marketing/measuring.md b/marketing/measuring.md
index c5d762fee27..a364965e28f 100644
--- a/marketing/measuring.md
+++ b/marketing/measuring.md
@@ -1,5 +1,6 @@
 ---
-title: Measuring success
+title: Measuring the success of your open source project
+nav: Measuring success
 next: sustaining/index.md
 ---
 
diff --git a/marketing/spreading-word.md b/marketing/spreading-word.md
index 04ba64abf84..eb5f0a7203c 100644
--- a/marketing/spreading-word.md
+++ b/marketing/spreading-word.md
@@ -1,5 +1,6 @@
 ---
-title: Spreading the word
+title: Promoting your open source project
+nav: Spreading the word
 next: marketing/building-community.md
 ---
 
diff --git a/sustaining/best-practices.md b/sustaining/best-practices.md
index c6b8c7d4d3a..40629216d8a 100644
--- a/sustaining/best-practices.md
+++ b/sustaining/best-practices.md
@@ -1,5 +1,6 @@
 ---
-title: Best practices for maintainers
+title: Best practices for open source project maintenance
+nav: Best practices for maintainers
 next: sustaining/healthy-communities.md
 ---
 
diff --git a/sustaining/healthy-communities.md b/sustaining/healthy-communities.md
index 04f9abcaf96..0f0a4389647 100644
--- a/sustaining/healthy-communities.md
+++ b/sustaining/healthy-communities.md
@@ -1,5 +1,6 @@
 ---
-title: Sustaining healthy communities
+title: Sustaining healthy open source communities
+nav: Sustaining healthy communities
 next: sustaining/leadership.md
 ---
 
diff --git a/sustaining/index.md b/sustaining/index.md
index 182fbc2fbe0..a6d6739966b 100644
--- a/sustaining/index.md
+++ b/sustaining/index.md
@@ -1,5 +1,6 @@
 ---
-title: Sustaining Growth
+title: Sustaining growth of your open source project
+nav: Sustaining growth
 next: sustaining/best-practices.md
 contents:
 - sustaining/best-practices.md
diff --git a/sustaining/leadership.md b/sustaining/leadership.md
index b437abdc022..a4cef511df6 100644
--- a/sustaining/leadership.md
+++ b/sustaining/leadership.md
@@ -1,5 +1,6 @@
 ---
-title: Leadership & governance
+title: Open source project leadership & governance
+nav: Leadership & governance
 next: troubleshooting/index.md
 ---
 
diff --git a/troubleshooting/burnout.md b/troubleshooting/burnout.md
index eabc961e75e..ac783d110c4 100644
--- a/troubleshooting/burnout.md
+++ b/troubleshooting/burnout.md
@@ -1,5 +1,6 @@
 ---
-title: Feeling guilty or burned out
+title: Open source project burnout
+nav: Feeling guilty or burned out
 ---
 
 Open source work once brought you joy. Maybe now it's starting to make you feel avoidant or guilty. Perhaps you're feeling overwhelmed or a growing sense of dread when you think about your projects. And meanwhile, the issues and pull requests pile up.
diff --git a/troubleshooting/conduct.md b/troubleshooting/conduct.md
index 010ee7f3299..8d029d6b736 100644
--- a/troubleshooting/conduct.md
+++ b/troubleshooting/conduct.md
@@ -1,5 +1,6 @@
 ---
-title: Enforcing your code of conduct
+title: Enforcing your open source project code of conduct
+nav: Enforcing your code of conduct
 ---
 
 Your code of conduct helps create a healthy and constructive social atmosphere for your project's community. Sometimes, despite your best efforts, somebody will do something that violates this code. In this section, we'll talk about how to address negative or harmful behavior in your project's community.
diff --git a/troubleshooting/contributions.md b/troubleshooting/contributions.md
index c068dd57ae4..cce3eff31a1 100644
--- a/troubleshooting/contributions.md
+++ b/troubleshooting/contributions.md
@@ -1,5 +1,6 @@
 ---
-title: Handling contributions you don't want to accept
+title: Handling open source contributions you don't want to accept
+nav: Handling contributions you don't want to accept
 ---
 
 As a maintainer of an open source project, you'll inevitably receive contributions that you don't want to accept. Maybe the contribution changes your project's scope or doesn't match your vision. Maybe the idea is good, but the implementation is poor.
diff --git a/troubleshooting/finding-consensus.md b/troubleshooting/finding-consensus.md
index 8d3a8b7c9c9..6cee570daf6 100644
--- a/troubleshooting/finding-consensus.md
+++ b/troubleshooting/finding-consensus.md
@@ -1,5 +1,6 @@
 ---
-title: Finding community consensus
+title: Finding open source community consensus
+nav: Finding community consensus
 ---
 
 In the early stages of your project, making major decisions is easy. When you want to do something, you just do it.
diff --git a/troubleshooting/getting-paid.md b/troubleshooting/getting-paid.md
index 874c35186b9..7ece6737597 100644
--- a/troubleshooting/getting-paid.md
+++ b/troubleshooting/getting-paid.md
@@ -1,5 +1,6 @@
 ---
-title: Getting paid for open source work
+title: Getting paid for open source project work
+nav: Getting paid for open source work
 ---
 
 If you make regular, substantial contributions to open source, or you're just considering your first contribution, you may start to wonder whether anybody gets paid to work on open source.
diff --git a/troubleshooting/index.md b/troubleshooting/index.md
index f90b5f74df0..93138e54fe0 100644
--- a/troubleshooting/index.md
+++ b/troubleshooting/index.md
@@ -1,5 +1,6 @@
 ---
-title: Troubleshooting
+title: Open source project troubleshooting & maintenance
+nav: Troubleshooting
 contents:
 - troubleshooting/conduct.md
 - troubleshooting/burnout.md