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The target market are commuters who use the Metropolitan Transportation Authority (MTA) system since commuters are highly likely to purchase coffee in the mornings before work. In order to increase the user base, advertisements would be posted in high-traffic MTA stations. Users would then be sent push notifications from the app to prompt them to purchase drinks or renew drink subscriptions at a wide-range of partnered independent coffee shops in proximity to their current MTA stations.
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<center>_Figure 1: This figure shows the ten stations with the largest morning exits and evening entries_.</center>
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Figure 1 shows that stations with a high amount of exit traffic in the mornings also have a high amount of entry traffic in the afternoon and evening. These stations can be identified as commuter stations since they adhere to exit and entry rates characteristic of commuter traffic.
<center>_Figure 4: This figure shows the weekly exit cycle for the week of March 4 - March 11 for Grand Central Station.
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Weekdays are in teal and the weekend is in blue_.</center>
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Figure 4 illustrates there is both a morning peak and an evening peak for weekday exit traffic in Grand Central station. This illustrates potential for market expansion through partnerships with nightlife businesses.
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