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README.md

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### Team Members: Andrew, Emily, Florian, Paul
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<img src='cupsapp-360x360.png' height='150' width='150' align='left'></img>
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### Problem Statement
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The target market are commuters who use the Metropolitan Transportation Authority (MTA) system since commuters are highly likely to purchase coffee in the mornings before work. In order to increase the user base, advertisements would be posted in high-traffic MTA stations. Users would then be sent push notifications from the app to prompt them to purchase drinks or renew drink subscriptions at a wide-range of partnered independent coffee shops in proximity to their current MTA stations.
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### Results
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<img src='plot_1.png' height='700' width='700' align='center'></img>
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<center>_Figure 1: This figure shows the ten stations with the largest morning exits and evening entries_.</center>
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Figure 1 shows that stations with a high amount of exit traffic in the mornings also have a high amount of entry traffic in the afternoon and evening. These stations can be identified as commuter stations since they adhere to exit and entry rates characteristic of commuter traffic.
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<img src='CUPS_map.png' height='300' width='450' align='center'></img>
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<center>_Figure 2: This figure shows the locations of the ten stations with the largest morning exits._</center>
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Figure 2 illustrates that the stations with high morning exit traffic are near areas with a high density of coffee shops.
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<img src='grand%20central%20exits%20by%20week_BIG.png' height='400' width='600' align='center'></img>
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<center>_Figure 3: This figure shows the daily exit cycle every four hours for Grand Central Station for March 2017.
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Weekdays are in teal and weekends are in blue_.</center>
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Figure 3 shows that exit traffic is significantly higher on weekdays compared with weekends. Traffic is pretty consistent across weekedays.
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<img src='Grand%20central%20exits%20every%20four%20hours_BIG.png' height='400' width='600' align='center'></img>
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<center>_Figure 4: This figure shows the weekly exit cycle for the week of March 4 - March 11 for Grand Central Station.
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Weekdays are in teal and the weekend is in blue_.</center>
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Figure 4 illustrates there is both a morning peak and an evening peak for weekday exit traffic in Grand Central station. This illustrates potential for market expansion through partnerships with nightlife businesses.
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<img src='Grand_central_exits_by_day.png' height='400' width='600' align='center'></img>
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<center>_Figure 5: This figure shows the daily exit cycle for March 6 for Grand Central Station_.</center>
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Figure 5 illustrates that the best time to send push notifications with coffee discounts is between 8 AM and and 12 PM.
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