diff --git a/client/blocks/stats-navigation/constants.ts b/client/blocks/stats-navigation/constants.ts
index e4b4ddc4bc9a78..ca43641ac9a76b 100644
--- a/client/blocks/stats-navigation/constants.ts
+++ b/client/blocks/stats-navigation/constants.ts
@@ -67,11 +67,9 @@ const insights = {
 	paywall: true,
 } as NavItem;
 
-// TODO: Consider adding subscriber counts into this nav item in the future.
-// See client/blocks/subscribers-count/index.jsx.
 const subscribers = {
 	get label() {
-		return translate( 'Subscribers' );
+		return translate( 'Newsletter' );
 	},
 	path: '/stats/subscribers',
 	showIntervals: false,
diff --git a/client/my-sites/stats/pages/shared/helpers.tsx b/client/my-sites/stats/pages/shared/helpers.tsx
index 64ed57f5395b68..c6214d00054f7e 100644
--- a/client/my-sites/stats/pages/shared/helpers.tsx
+++ b/client/my-sites/stats/pages/shared/helpers.tsx
@@ -44,7 +44,7 @@ function getSiteFilters( siteId: number ): SiteFilterType[] {
 			id: 'stats-insights',
 		},
 		{
-			title: i18n.translate( 'Subscribers' ),
+			title: i18n.translate( 'Newsletter' ),
 			path: '/stats/subscribers/' + siteId,
 			id: 'stats-subscribers',
 			period: 'day', // default period for Subscribers
diff --git a/client/my-sites/stats/stats-subscribers-chart-section/index.tsx b/client/my-sites/stats/stats-subscribers-chart-section/index.tsx
index e32bef2c6c578a..2600494c3f5d39 100644
--- a/client/my-sites/stats/stats-subscribers-chart-section/index.tsx
+++ b/client/my-sites/stats/stats-subscribers-chart-section/index.tsx
@@ -125,15 +125,10 @@ export default function SubscribersChartSection( {
 	const hasAddedPaidSubscriptionProduct = products && products.length > 0;
 	const chartData = transformData( data?.data || [], hasAddedPaidSubscriptionProduct );
 
-	const subscribers = {
-		label: 'Subscribers',
-		path: `/stats/subscribers/`,
-	};
-
 	const slugPath = slug ? `/${ slug }` : '';
-	const pathTemplate = `${ subscribers.path }{{ interval }}${ slugPath }`;
+	const pathTemplate = `/stats/subscribers/{{ interval }}${ slugPath }`;
 
-	const subscribersUrl = isOdysseyStats
+	const manageSubscribersUrl = isOdysseyStats
 		? `https://cloud.jetpack.com/subscribers/${ slug }`
 		: `/subscribers/${ slug }`;
 
@@ -144,7 +139,7 @@ export default function SubscribersChartSection( {
 				<h1 className="highlight-cards-heading">
 					{ translate( 'Subscribers' ) }{ ' ' }
 					<small>
-						<a className="highlight-cards-heading-wrapper" href={ subscribersUrl }>
+						<a className="highlight-cards-heading-wrapper" href={ manageSubscribersUrl }>
 							{ translate( 'View all subscribers' ) }
 						</a>
 					</small>
diff --git a/packages/calypso-e2e/src/lib/pages/stats-page.ts b/packages/calypso-e2e/src/lib/pages/stats-page.ts
index c9970e1bc19aa0..324df2c834a2e7 100644
--- a/packages/calypso-e2e/src/lib/pages/stats-page.ts
+++ b/packages/calypso-e2e/src/lib/pages/stats-page.ts
@@ -3,7 +3,7 @@ import { envVariables } from '../..';
 import { getCalypsoURL } from '../../data-helper';
 import { clickNavTab } from '../../element-helper';
 
-export type StatsTabs = 'Traffic' | 'Insights' | 'Subscribers' | 'Store';
+export type StatsTabs = 'Traffic' | 'Insights' | 'Newsletter' | 'Store';
 type TrafficActivityType = 'Views' | 'Visitors' | 'Likes' | 'Comments';
 type StoreActivityType = 'Gross Sales' | 'Net sales' | 'Orders' | 'Avg. Order Value';
 // Discriminated Union type.
@@ -82,7 +82,7 @@ export class StatsPage {
 		if ( name === 'Insights' ) {
 			await this.page.waitForURL( /stats\/insights/ );
 		}
-		if ( name === 'Subscribers' ) {
+		if ( name === 'Newsletter' ) {
 			await this.page.waitForURL( /stats\/subscribers/ );
 		}
 		if ( name === 'Store' ) {
diff --git a/test/e2e/specs/stats/stats.ts b/test/e2e/specs/stats/stats.ts
index f30951ae97fc14..2f712f92b7ff78 100644
--- a/test/e2e/specs/stats/stats.ts
+++ b/test/e2e/specs/stats/stats.ts
@@ -90,9 +90,9 @@ describe( DataHelper.createSuiteTitle( 'Stats' ), function () {
 		} );
 	} );
 
-	describe( 'Subscribers', function () {
-		it( 'Click on Subscribers tab', async function () {
-			await statsPage.clickTab( 'Subscribers' );
+	describe( 'Newsletter', function () {
+		it( 'Click on Newsletter tab', async function () {
+			await statsPage.clickTab( 'Newsletter' );
 		} );
 	} );