diff --git a/concerns/loads-assets.coffee b/concerns/loads-assets.coffee
index 50adbd6..fc433b1 100644
--- a/concerns/loads-assets.coffee
+++ b/concerns/loads-assets.coffee
@@ -9,6 +9,7 @@ export default
 			default: true
 		lazyload: Boolean
 		placeholderColor: String
+		maintainPlaceholder: Boolean
 		transition:
 			type: String
 			default: 'vv-fade'
diff --git a/index.js b/index.js
index 2ca148f..69f14bd 100644
--- a/index.js
+++ b/index.js
@@ -130,13 +130,19 @@ var render = function() {
           })
         : _vm._e(),
       _c("transition", { attrs: { name: _vm.transition } }, [
-        _vm.placeholderColor && !_vm.showImage
+        _vm.placeholderColor && !_vm.showImage && !_vm.maintainPlaceholder
           ? _c("div", {
               staticClass: "vv-placeholder",
               style: { backgroundColor: _vm.placeholderColor }
             })
           : _vm._e()
       ]),
+      _vm.placeholderColor && !_vm.showImage && _vm.maintainPlaceholder
+        ? _c("div", {
+            staticClass: "vv-placeholder",
+            style: { backgroundColor: _vm.placeholderColor }
+          })
+        : _vm._e(),
       _vm.image && _vm.shouldLoad
         ? _c(
             "div",
@@ -374,6 +380,7 @@ Logic related to loading assets
     },
     lazyload: Boolean,
     placeholderColor: String,
+    maintainPlaceholder: Boolean,
     transition: {
       type: String,
       default: 'vv-fade'
diff --git a/index.vue b/index.vue
index 222391e..9f30c7b 100644
--- a/index.vue
+++ b/index.vue
@@ -16,9 +16,14 @@
 	//- Show a placeholder shape until an asset is loaded
 	transition(:name='transition')
 		.vv-placeholder(
-			v-if='placeholderColor && !showImage'
+			v-if='placeholderColor && !showImage && !maintainPlaceholder'
 			:style='{ backgroundColor: placeholderColor }')
 
+	//- This keeps the placeholder present
+	.vv-placeholder(
+		v-if='placeholderColor && !showImage && maintainPlaceholder'
+		:style='{ backgroundColor: placeholderColor }')
+
 	//- Image asset
 	//- The wrapper constainer is needed for the object-fit polyfill
 	.vv-wrapper(v-if='image && shouldLoad')