diff --git a/Makefile b/Makefile
index a319125..10f1d09 100644
--- a/Makefile
+++ b/Makefile
@@ -1,6 +1,6 @@
 SHELL = /usr/bin/env bash -o pipefail
 
-REPO              ?= conduitio/conduit-operator
+REPO              ?= ghcr.io/conduitio/conduit-operator
 TAG               := $(shell date +%s)
 IMG               ?= $(REPO):$(TAG)
 NAME              := conduit-operator
diff --git a/charts/conduit-operator/values.yaml b/charts/conduit-operator/values.yaml
index a96d588..7ed9444 100644
--- a/charts/conduit-operator/values.yaml
+++ b/charts/conduit-operator/values.yaml
@@ -5,7 +5,7 @@
 replicaCount: 1
 
 image:
-  repository: conduitio/conduit-operator
+  repository: ghcr.io/conduitio/conduit-operator
   pullPolicy: Always
   # Overrides the image tag whose default is the chart appVersion.
   tag: "latest"