diff --git a/projects/natural/src/lib/modules/common/common-module.ts b/projects/natural/src/lib/modules/common/common-module.ts
index 3ec10fe8..8fc7180a 100644
--- a/projects/natural/src/lib/modules/common/common-module.ts
+++ b/projects/natural/src/lib/modules/common/common-module.ts
@@ -12,6 +12,7 @@ import {NaturalDefaultPipe} from './pipes/default.pipe';
 import {MatFormFieldModule} from '@angular/material/form-field';
 import {MatInputModule} from '@angular/material/input';
 import {MatSelectModule} from '@angular/material/select';
+import {NaturalSrcDensityDirective} from './directives/src-density.directive';
 
 const declarationsToExport = [
     NaturalCapitalizePipe,
@@ -21,6 +22,7 @@ const declarationsToExport = [
     NaturalSwissDatePipe,
     ReactiveAsteriskDirective,
     NaturalHttpPrefixDirective,
+    NaturalSrcDensityDirective,
     NaturalLinkableTabDirective,
 ];
 
diff --git a/projects/natural/src/lib/modules/common/directives/src-density.directive.spec.ts b/projects/natural/src/lib/modules/common/directives/src-density.directive.spec.ts
new file mode 100644
index 00000000..a7ecab11
--- /dev/null
+++ b/projects/natural/src/lib/modules/common/directives/src-density.directive.spec.ts
@@ -0,0 +1,69 @@
+import {Component, DebugElement} from '@angular/core';
+import {ComponentFixture, TestBed} from '@angular/core/testing';
+import {NaturalSrcDensityDirective} from './src-density.directive';
+import {By} from '@angular/platform-browser';
+
+@Component({
+    template: `
+        <img naturalSrcDensity />
+        <img naturalSrcDensity="https://example.com/image/123/200" />
+        <img [naturalSrcDensity]="'https://example.com/image/123/200'" />
+        <img [naturalSrcDensity]="'https://example.com/image/123.jpg'" />
+        <img src="foo.jpg" srcset="bar.jpg" naturalSrcDensity="https://example.com/image/123/200" />
+        <img src="foo.jpg" srcset="bar.jpg" naturalSrcDensity="https://example.com/image/123.jpg" />
+    `,
+})
+class TestComponent {}
+
+describe('NaturalSrcDensityDirective', () => {
+    let fixture: ComponentFixture<TestComponent>;
+    let elements: DebugElement[]; // the three elements w/ the directive
+
+    const expectedSrc = 'https://example.com/image/123/200';
+    const expectedSrcset =
+        'https://example.com/image/123/200, https://example.com/image/123/300 1.5x, https://example.com/image/123/400 2x, https://example.com/image/123/600 3x, https://example.com/image/123/800 4x';
+    beforeEach(() => {
+        fixture = TestBed.configureTestingModule({
+            declarations: [NaturalSrcDensityDirective, TestComponent],
+        }).createComponent(TestComponent);
+
+        fixture.detectChanges(); // initial binding
+
+        // all elements with an attached NaturalSrcDensityDirective
+        elements = fixture.debugElement.queryAll(By.directive(NaturalSrcDensityDirective));
+    });
+
+    it('should have 6 active elements', () => {
+        expect(elements.length).toBe(6);
+    });
+
+    it('1st should be kept empty and should not be used in real world', () => {
+        expect(elements[0].nativeElement.src).toBe('');
+        expect(elements[0].nativeElement.srcset).toBe('');
+    });
+
+    it('2nd should work', () => {
+        expect(elements[1].nativeElement.src).toBe(expectedSrc);
+        expect(elements[1].nativeElement.srcset).toBe(expectedSrcset);
+    });
+
+    it('3rd should work', () => {
+        expect(elements[2].nativeElement.src).toBe(expectedSrc);
+        expect(elements[2].nativeElement.srcset).toBe(expectedSrcset);
+    });
+
+    it('4th should keep naturalSrcDensity as-is without srcset', () => {
+        expect(elements[3].nativeElement.src).toBe('https://example.com/image/123.jpg');
+        expect(elements[3].nativeElement.srcset).toBe('');
+    });
+
+    it('5th will completely discard original src and srcset attributes', () => {
+        expect(elements[4].nativeElement.src).toBe(expectedSrc);
+        expect(elements[4].nativeElement.srcset).toBe(expectedSrcset);
+    });
+
+    it('6th will completely discard original src and srcset attributes while keeping naturalSrcDensity as-is', () => {
+        expect(elements[5].nativeElement.src).toBe('https://example.com/image/123.jpg');
+        expect(elements[5].nativeElement.srcset).toBe('');
+    });
+});
diff --git a/projects/natural/src/lib/modules/common/directives/src-density.directive.ts b/projects/natural/src/lib/modules/common/directives/src-density.directive.ts
new file mode 100644
index 00000000..fe8b5f12
--- /dev/null
+++ b/projects/natural/src/lib/modules/common/directives/src-density.directive.ts
@@ -0,0 +1,55 @@
+import {Directive, ElementRef, Input} from '@angular/core';
+
+@Directive({
+    selector: 'img[naturalSrcDensity]',
+})
+export class NaturalSrcDensityDirective {
+    /**
+     * Automatically apply image selection based on screen density.
+     *
+     * The given URL **MUST** be the normal density URL. And it **MUST** include
+     * the size as last path segment. That size will automatically be changed
+     * for other screen densities. That means that the server **MUST** be able to
+     * serve an image of the given size.
+     *
+     * Usage:
+     *
+     * ```html
+     * <img [appSrcset]="'/image/123/200'" />
+     * ```
+     *
+     * Will generate something like:
+     *
+     * ```html
+     * <img src="/image/123/200" srcset="/image/123/200, /image/123/300 1.5x, /image/123/400 2x, /image/123/600 3x" />
+     * ```
+     *
+     * @see https://web.dev/codelab-density-descriptors/
+     */
+    @Input()
+    public set naturalSrcDensity(src: string) {
+        if (!src) {
+            return;
+        }
+
+        const match = src.match(/^(.*\/)(\d+)$/);
+        const base = match?.[1];
+        const size = +(match?.[2] ?? 0);
+
+        let srcset = '';
+        if (base && size) {
+            // This should cover most common densities according to https://www.mydevice.io/#tab1
+            const size15 = size * 1.5;
+            const size2 = size * 2;
+            const size3 = size * 3;
+            const size4 = size * 4;
+
+            srcset = `${base}${size}, ${base}${size15} 1.5x, ${base}${size2} 2x, ${base}${size3} 3x, ${base}${size4} 4x`;
+        }
+
+        this.elementRef.nativeElement.src = src;
+        this.elementRef.nativeElement.srcset = srcset;
+    }
+
+    constructor(private elementRef: ElementRef<HTMLImageElement>) {}
+}
diff --git a/projects/natural/src/lib/modules/common/public-api.ts b/projects/natural/src/lib/modules/common/public-api.ts
index 41dc41e3..c80451b7 100644
--- a/projects/natural/src/lib/modules/common/public-api.ts
+++ b/projects/natural/src/lib/modules/common/public-api.ts
@@ -11,6 +11,7 @@ export * from './pipes/ellipsis.pipe';
 export * from './pipes/enum.pipe';
 export * from './pipes/swiss-date.pipe';
 export * from './services/memory-storage';
+export {NaturalSrcDensityDirective} from './directives/src-density.directive';
 export {
     NATURAL_SEO_CONFIG,
     NaturalSeoConfig,