diff --git a/samples/KafkaFlow.Sample.BatchOperations/PrintConsoleMiddleware.cs b/samples/KafkaFlow.Sample.BatchOperations/PrintConsoleMiddleware.cs
index 11d38754d..438689b7a 100644
--- a/samples/KafkaFlow.Sample.BatchOperations/PrintConsoleMiddleware.cs
+++ b/samples/KafkaFlow.Sample.BatchOperations/PrintConsoleMiddleware.cs
@@ -1,7 +1,7 @@
 using System;
 using System.Linq;
 using System.Threading.Tasks;
-using KafkaFlow.Middlewares.BatchConsume;
+using KafkaFlow.Batching;
 
 namespace KafkaFlow.Sample.BatchOperations;
 
diff --git a/samples/KafkaFlow.Sample.BatchOperations/Program.cs b/samples/KafkaFlow.Sample.BatchOperations/Program.cs
index 309445869..d2597957b 100644
--- a/samples/KafkaFlow.Sample.BatchOperations/Program.cs
+++ b/samples/KafkaFlow.Sample.BatchOperations/Program.cs
@@ -1,7 +1,7 @@
 using System;
 using System.Linq;
 using KafkaFlow;
-using KafkaFlow.Middlewares.BatchConsume;
+using KafkaFlow.Batching;
 using KafkaFlow.Producers;
 using KafkaFlow.Sample.BatchOperations;
 using KafkaFlow.Serializer;
@@ -37,7 +37,7 @@
                         .AddMiddlewares(
                             middlewares => middlewares
                                 .AddDeserializer<JsonCoreDeserializer>()
-                                .BatchConsume(10, TimeSpan.FromSeconds(10))
+                                .AddBatching(10, TimeSpan.FromSeconds(10))
                                 .Add<PrintConsoleMiddleware>()
                         )
                 )
diff --git a/samples/KafkaFlow.Sample/Program.cs b/samples/KafkaFlow.Sample/Program.cs
index 4f2e313e1..54339254d 100644
--- a/samples/KafkaFlow.Sample/Program.cs
+++ b/samples/KafkaFlow.Sample/Program.cs
@@ -33,7 +33,7 @@
                         .WithWorkersCount(3)
                         .AddMiddlewares(
                             middlewares => middlewares
-                                .AddDeserializer<ProtobufNetSerializer>()
+                                .AddDeserializer<ProtobufNetDeserializer>()
                                 .AddTypedHandlers(h => h.AddHandler<PrintConsoleHandler>())
                         )
                 )
diff --git a/src/KafkaFlow.Admin/Extensions/ClusterConfigurationBuilderExtensions.cs b/src/KafkaFlow.Admin/Extensions/ClusterConfigurationBuilderExtensions.cs
index cefd11e59..a705233d7 100644
--- a/src/KafkaFlow.Admin/Extensions/ClusterConfigurationBuilderExtensions.cs
+++ b/src/KafkaFlow.Admin/Extensions/ClusterConfigurationBuilderExtensions.cs
@@ -54,7 +54,7 @@ public static IClusterConfigurationBuilder EnableAdminMessages(
                         .DisableManagement()
                         .AddMiddlewares(
                             middlewares => middlewares
-                                .AddDeserializer<ProtobufNetSerializer>()
+                                .AddDeserializer<ProtobufNetDeserializer>()
                                 .AddTypedHandlers(
                                     handlers => handlers
                                         .WithHandlerLifetime(InstanceLifetime.Singleton)
@@ -123,7 +123,7 @@ public static IClusterConfigurationBuilder EnableTelemetry(
                         .WithAutoOffsetReset(AutoOffsetReset.Latest)
                         .AddMiddlewares(
                             middlewares => middlewares
-                                .AddDeserializer<ProtobufNetSerializer>()
+                                .AddDeserializer<ProtobufNetDeserializer>()
                                 .AddTypedHandlers(
                                     handlers => handlers
                                         .WithHandlerLifetime(InstanceLifetime.Singleton)
diff --git a/src/KafkaFlow.IntegrationTests/Core/Bootstrapper.cs b/src/KafkaFlow.IntegrationTests/Core/Bootstrapper.cs
index 5c83c6ac9..a50c44516 100644
--- a/src/KafkaFlow.IntegrationTests/Core/Bootstrapper.cs
+++ b/src/KafkaFlow.IntegrationTests/Core/Bootstrapper.cs
@@ -208,7 +208,7 @@ private static void SetupServices(HostBuilderContext context, IServiceCollection
                                     .WithAutoOffsetReset(AutoOffsetReset.Latest)
                                     .AddMiddlewares(
                                         middlewares => middlewares
-                                            .AddSingleTypeSerializer<ProtobufNetSerializer>(typeof(TestMessage1))
+                                            .AddSingleTypeDeserializer<ProtobufNetDeserializer>(typeof(TestMessage1))
                                             .AddTypedHandlers(
                                                 handlers =>
                                                     handlers
@@ -229,7 +229,7 @@ private static void SetupServices(HostBuilderContext context, IServiceCollection
                                         })
                                     .AddMiddlewares(
                                         middlewares => middlewares
-                                            .AddSingleTypeDeserializer<PauseResumeMessage, ProtobufNetSerializer>()
+                                            .AddSingleTypeDeserializer<PauseResumeMessage, ProtobufNetDeserializer>()
                                             .AddTypedHandlers(
                                                 handlers =>
                                                     handlers
@@ -287,7 +287,7 @@ private static void SetupServices(HostBuilderContext context, IServiceCollection
                                     .AddMiddlewares(
                                         middlewares => middlewares
                                             .AddDecompressor<GzipMessageDecompressor>()
-                                            .AddDeserializer<ProtobufNetSerializer>()
+                                            .AddDeserializer<ProtobufNetDeserializer>()
                                             .AddTypedHandlers(
                                                 handlers =>
                                                     handlers
diff --git a/src/KafkaFlow.Serializer.ProtobufNet/ProtobufNetSerializer.cs b/src/KafkaFlow.Serializer.ProtobufNet/ProtobufNetSerializer.cs
index 471c3ed65..12d8a706d 100644
--- a/src/KafkaFlow.Serializer.ProtobufNet/ProtobufNetSerializer.cs
+++ b/src/KafkaFlow.Serializer.ProtobufNet/ProtobufNetSerializer.cs
@@ -1,6 +1,5 @@
 namespace KafkaFlow.Serializer
 {
-    using System;
     using System.IO;
     using System.Threading.Tasks;
     using ProtoBuf;
@@ -8,7 +7,7 @@
     /// <summary>
     /// A message serializer using protobuf-net library
     /// </summary>
-    public class ProtobufNetSerializer : ISerializer, IDeserializer
+    public class ProtobufNetSerializer : ISerializer
     {
         /// <inheritdoc/>
         public Task SerializeAsync(object message, Stream output, ISerializerContext context)
@@ -17,11 +16,5 @@ public Task SerializeAsync(object message, Stream output, ISerializerContext con
 
             return Task.CompletedTask;
         }
-
-        /// <inheritdoc/>
-        public Task<object> DeserializeAsync(Stream input, Type type, ISerializerContext context)
-        {
-            return Task.FromResult(Serializer.Deserialize(type, input));
-        }
     }
 }
diff --git a/src/KafkaFlow.UnitTests/BatchConsume/BatchConsumeMiddlewareTests.cs b/src/KafkaFlow.UnitTests/BatchConsume/BatchConsumeMiddlewareTests.cs
index 287aae481..ddebd5005 100644
--- a/src/KafkaFlow.UnitTests/BatchConsume/BatchConsumeMiddlewareTests.cs
+++ b/src/KafkaFlow.UnitTests/BatchConsume/BatchConsumeMiddlewareTests.cs
@@ -3,7 +3,7 @@ namespace KafkaFlow.UnitTests.BatchConsume
     using System;
     using System.Threading.Tasks;
     using FluentAssertions;
-    using KafkaFlow.Middlewares.BatchConsume;
+    using KafkaFlow.Batching;
     using Microsoft.VisualStudio.TestTools.UnitTesting;
     using Moq;
 
diff --git a/src/KafkaFlow.UnitTests/Serializers/NewtonsoftJsonDeserializerTests.cs b/src/KafkaFlow.UnitTests/Serializers/NewtonsoftJsonDeserializerTests.cs
new file mode 100644
index 000000000..88fa963e8
--- /dev/null
+++ b/src/KafkaFlow.UnitTests/Serializers/NewtonsoftJsonDeserializerTests.cs
@@ -0,0 +1,48 @@
+namespace KafkaFlow.UnitTests.Serializers
+{
+    using System;
+    using System.IO;
+    using System.Text;
+    using System.Threading.Tasks;
+    using AutoFixture;
+    using FluentAssertions;
+    using KafkaFlow.Serializer;
+    using Microsoft.VisualStudio.TestTools.UnitTesting;
+    using Moq;
+    using Newtonsoft.Json;
+
+    [TestClass]
+    public class NewtonsoftJsonDeserializerTests
+    {
+        private readonly Mock<ISerializerContext> contextMock = new ();
+        private readonly NewtonsoftJsonDeserializer deserializer = new ();
+
+        private readonly Fixture fixture = new();
+
+        [TestMethod]
+        public async Task DeserializeAsync_ValidPayload_ObjectGenerated()
+        {
+            // Arrange
+            var message = this.fixture.Create<TestMessage>();
+            using var input = new MemoryStream(Encoding.UTF8.GetBytes(JsonConvert.SerializeObject(message)));
+
+            // Act
+            var result = await this.deserializer.DeserializeAsync(input, typeof(TestMessage), this.contextMock.Object);
+
+            // Assert
+            result.Should().NotBeNull();
+            result.Should().BeOfType<TestMessage>();
+        }
+
+        private class TestMessage
+        {
+            public int IntegerField { get; set; }
+
+            public string StringField { get; set; }
+
+            public double DoubleField { get; set; }
+
+            public DateTime DateTimeField { get; set; }
+        }
+    }
+}
diff --git a/src/KafkaFlow/Middlewares/BatchConsume/BatchConsumeMessageContext.cs b/src/KafkaFlow/Batching/BatchConsumeMessageContext.cs
similarity index 95%
rename from src/KafkaFlow/Middlewares/BatchConsume/BatchConsumeMessageContext.cs
rename to src/KafkaFlow/Batching/BatchConsumeMessageContext.cs
index aef603c68..4fb4d2c7f 100644
--- a/src/KafkaFlow/Middlewares/BatchConsume/BatchConsumeMessageContext.cs
+++ b/src/KafkaFlow/Batching/BatchConsumeMessageContext.cs
@@ -1,4 +1,4 @@
-namespace KafkaFlow.Middlewares.BatchConsume
+namespace KafkaFlow.Batching
 {
     using System;
     using System.Collections.Generic;
diff --git a/src/KafkaFlow/Middlewares/BatchConsume/BatchConsumeMiddleware.cs b/src/KafkaFlow/Batching/BatchConsumeMiddleware.cs
similarity index 98%
rename from src/KafkaFlow/Middlewares/BatchConsume/BatchConsumeMiddleware.cs
rename to src/KafkaFlow/Batching/BatchConsumeMiddleware.cs
index 02fd02dce..4c9621950 100644
--- a/src/KafkaFlow/Middlewares/BatchConsume/BatchConsumeMiddleware.cs
+++ b/src/KafkaFlow/Batching/BatchConsumeMiddleware.cs
@@ -1,4 +1,4 @@
-namespace KafkaFlow.Middlewares.BatchConsume
+namespace KafkaFlow.Batching
 {
     using System;
     using System.Collections.Generic;
diff --git a/src/KafkaFlow/Middlewares/BatchConsume/BatchConsumeExtensions.cs b/src/KafkaFlow/Batching/BatchingExtensions.cs
similarity index 89%
rename from src/KafkaFlow/Middlewares/BatchConsume/BatchConsumeExtensions.cs
rename to src/KafkaFlow/Batching/BatchingExtensions.cs
index d9c7613cb..f9fac63f3 100644
--- a/src/KafkaFlow/Middlewares/BatchConsume/BatchConsumeExtensions.cs
+++ b/src/KafkaFlow/Batching/BatchingExtensions.cs
@@ -1,4 +1,4 @@
-namespace KafkaFlow.Middlewares.BatchConsume
+namespace KafkaFlow.Batching
 {
     using System;
     using System.Collections.Generic;
@@ -7,7 +7,7 @@ namespace KafkaFlow.Middlewares.BatchConsume
     /// <summary>
     /// no needed
     /// </summary>
-    public static class BatchConsumeExtensions
+    public static class BatchingExtensions
     {
         /// <summary>
         /// Accumulates a group of messages to be passed as a batch to the next middleware as just one message
@@ -16,7 +16,7 @@ public static class BatchConsumeExtensions
         /// <param name="batchSize">The maximum size of the batch, when this limit is reached the next middleware will be called</param>
         /// <param name="batchTimeout">The maximum time the middleware will wait to call the next middleware</param>
         /// <returns></returns>
-        public static IConsumerMiddlewareConfigurationBuilder BatchConsume(
+        public static IConsumerMiddlewareConfigurationBuilder AddBatching(
             this IConsumerMiddlewareConfigurationBuilder builder,
             int batchSize,
             TimeSpan batchTimeout)
@@ -30,7 +30,7 @@ public static IConsumerMiddlewareConfigurationBuilder BatchConsume(
         }
 
         /// <summary>
-        /// Gets the accumulated <see cref="IMessageContext"/> grouped by BatchConsume middleware
+        /// Gets the accumulated <see cref="IMessageContext"/> grouped by batching middleware
         /// </summary>
         /// <param name="context">The message context</param>
         /// <returns>All the contexts in the batch</returns>
diff --git a/src/KafkaFlow/Serializer/Configuration/ConsumerMiddlewareConfigurationBuilder.cs b/src/KafkaFlow/Serializer/Configuration/ConsumerMiddlewareConfigurationBuilder.cs
index 0000a6642..487731d1f 100644
--- a/src/KafkaFlow/Serializer/Configuration/ConsumerMiddlewareConfigurationBuilder.cs
+++ b/src/KafkaFlow/Serializer/Configuration/ConsumerMiddlewareConfigurationBuilder.cs
@@ -94,7 +94,7 @@ public static IConsumerMiddlewareConfigurationBuilder AddDeserializer<TDeseriali
         /// <typeparam name="TMessage">The message type</typeparam>
         /// <typeparam name="TDeserializer">A class that implements <see cref="IDeserializer"/></typeparam>
         /// <returns></returns>
-        public static IConsumerMiddlewareConfigurationBuilder AddSingleTypeSerializer<TMessage, TDeserializer>(
+        public static IConsumerMiddlewareConfigurationBuilder AddSingleTypeDeserializer<TMessage, TDeserializer>(
             this IConsumerMiddlewareConfigurationBuilder middlewares,
             Factory<TDeserializer> serializerFactory)
             where TDeserializer : class, IDeserializer
@@ -115,7 +115,7 @@ public static IConsumerMiddlewareConfigurationBuilder AddSingleTypeDeserializer<
             this IConsumerMiddlewareConfigurationBuilder middlewares)
             where TDeserializer : class, IDeserializer
         {
-            return middlewares.AddSingleTypeSerializer<TDeserializer>(typeof(TMessage));
+            return middlewares.AddSingleTypeDeserializer<TDeserializer>(typeof(TMessage));
         }
 
         /// <summary>
@@ -125,7 +125,7 @@ public static IConsumerMiddlewareConfigurationBuilder AddSingleTypeDeserializer<
         /// <param name="messageType">The message type</param>
         /// <typeparam name="TDeserializer">A class that implements <see cref="IDeserializer"/></typeparam>
         /// <returns></returns>
-        public static IConsumerMiddlewareConfigurationBuilder AddSingleTypeSerializer<TDeserializer>(
+        public static IConsumerMiddlewareConfigurationBuilder AddSingleTypeDeserializer<TDeserializer>(
             this IConsumerMiddlewareConfigurationBuilder middlewares,
             Type messageType)
             where TDeserializer : class, IDeserializer
@@ -145,7 +145,7 @@ public static IConsumerMiddlewareConfigurationBuilder AddSingleTypeSerializer<TD
         /// <param name="messageType">The message type</param>
         /// <typeparam name="TDeserializer">A class that implements <see cref="IDeserializer"/></typeparam>
         /// <returns></returns>
-        public static IConsumerMiddlewareConfigurationBuilder AddSingleTypeSerializer<TDeserializer>(
+        public static IConsumerMiddlewareConfigurationBuilder AddSingleTypeDeserializer<TDeserializer>(
             this IConsumerMiddlewareConfigurationBuilder middlewares,
             Factory<TDeserializer> serializerFactory,
             Type messageType)