diff --git a/samples/KafkaFlow.Sample.OpenTelemetry/Program.cs b/samples/KafkaFlow.Sample.OpenTelemetry/Program.cs
index 8eb56fb99..83e0a5696 100644
--- a/samples/KafkaFlow.Sample.OpenTelemetry/Program.cs
+++ b/samples/KafkaFlow.Sample.OpenTelemetry/Program.cs
@@ -32,7 +32,18 @@ public static async Task Main()
         services.AddKafka(
             kafka => kafka
                 .UseConsoleLog()
-                .AddOpenTelemetryInstrumentation()
+                .AddOpenTelemetryInstrumentation(options =>
+                {
+                    options.EnrichProducer = (activity, messageContext) =>
+                    {
+                        activity.SetTag("messaging.destination.producername", "KafkaFlowOtel");
+                    };
+
+                    options.EnrichConsumer = (activity, messageContext) =>
+                    {
+                        activity.SetTag("messaging.destination.groupid", messageContext.ConsumerContext.GroupId);
+                    };
+                })
                 .AddCluster(
                     cluster => cluster
                         .WithBrokers(new[]
diff --git a/src/KafkaFlow.OpenTelemetry/ExtensionMethods.cs b/src/KafkaFlow.OpenTelemetry/ExtensionMethods.cs
index d2035794a..ca0d68241 100644
--- a/src/KafkaFlow.OpenTelemetry/ExtensionMethods.cs
+++ b/src/KafkaFlow.OpenTelemetry/ExtensionMethods.cs
@@ -1,4 +1,5 @@
-using KafkaFlow.OpenTelemetry;
+using System;
+using KafkaFlow.OpenTelemetry;
 
 namespace KafkaFlow.Configuration;
 
@@ -11,18 +12,23 @@ public static class ExtensionMethods
     /// Adds OpenTelemetry instrumentation
     /// </summary>
     /// <param name="builder">The Kafka configuration builder</param>
+    /// <param name="options">KafkaFlowInstrumentationOptions action</param>
     /// <returns></returns>
-    public static IKafkaConfigurationBuilder AddOpenTelemetryInstrumentation(this IKafkaConfigurationBuilder builder)
+    public static IKafkaConfigurationBuilder AddOpenTelemetryInstrumentation(this IKafkaConfigurationBuilder builder, Action<KafkaFlowInstrumentationOptions> options)
     {
+        var kafkaFlowInstrumentationOptions = new KafkaFlowInstrumentationOptions();
+
+        options?.Invoke(kafkaFlowInstrumentationOptions);
+
         builder.SubscribeGlobalEvents(hub =>
         {
-            hub.MessageConsumeStarted.Subscribe(eventContext => OpenTelemetryConsumerEventsHandler.OnConsumeStarted(eventContext.MessageContext));
+            hub.MessageConsumeStarted.Subscribe(eventContext => OpenTelemetryConsumerEventsHandler.OnConsumeStarted(eventContext.MessageContext, kafkaFlowInstrumentationOptions));
 
             hub.MessageConsumeError.Subscribe(eventContext => OpenTelemetryConsumerEventsHandler.OnConsumeError(eventContext.MessageContext, eventContext.Exception));
 
             hub.MessageConsumeCompleted.Subscribe(eventContext => OpenTelemetryConsumerEventsHandler.OnConsumeCompleted(eventContext.MessageContext));
 
-            hub.MessageProduceStarted.Subscribe(eventContext => OpenTelemetryProducerEventsHandler.OnProducerStarted(eventContext.MessageContext));
+            hub.MessageProduceStarted.Subscribe(eventContext => OpenTelemetryProducerEventsHandler.OnProducerStarted(eventContext.MessageContext, kafkaFlowInstrumentationOptions));
 
             hub.MessageProduceError.Subscribe(eventContext => OpenTelemetryProducerEventsHandler.OnProducerError(eventContext.MessageContext, eventContext.Exception));
 
@@ -31,4 +37,14 @@ public static IKafkaConfigurationBuilder AddOpenTelemetryInstrumentation(this IK
 
         return builder;
     }
+
+    /// <summary>
+    /// Adds OpenTelemetry instrumentation
+    /// </summary>
+    /// <param name="builder">The Kafka configuration builder</param>
+    /// <returns></returns>
+    public static IKafkaConfigurationBuilder AddOpenTelemetryInstrumentation(this IKafkaConfigurationBuilder builder)
+    {
+        return AddOpenTelemetryInstrumentation(builder, null);
+    }
 }
diff --git a/src/KafkaFlow.OpenTelemetry/KafkaFlowInstrumentationOptions.cs b/src/KafkaFlow.OpenTelemetry/KafkaFlowInstrumentationOptions.cs
new file mode 100644
index 000000000..47f9d6854
--- /dev/null
+++ b/src/KafkaFlow.OpenTelemetry/KafkaFlowInstrumentationOptions.cs
@@ -0,0 +1,20 @@
+using System;
+using System.Diagnostics;
+
+namespace KafkaFlow.OpenTelemetry;
+
+/// <summary>
+/// The options to be included in KafkaFlow instrumentation
+/// </summary>
+public class KafkaFlowInstrumentationOptions
+{
+    /// <summary>
+    /// Gets or sets the Producer enricher
+    /// </summary>
+    public Action<Activity, IMessageContext> EnrichProducer { get; set; }
+
+    /// <summary>
+    /// Gets or sets the Consumer enricher
+    /// </summary>
+    public Action<Activity, IMessageContext> EnrichConsumer { get; set; }
+}
diff --git a/src/KafkaFlow.OpenTelemetry/OpenTelemetryConsumerEventsHandler.cs b/src/KafkaFlow.OpenTelemetry/OpenTelemetryConsumerEventsHandler.cs
index 0f99409c4..8024edfb4 100644
--- a/src/KafkaFlow.OpenTelemetry/OpenTelemetryConsumerEventsHandler.cs
+++ b/src/KafkaFlow.OpenTelemetry/OpenTelemetryConsumerEventsHandler.cs
@@ -3,9 +3,9 @@
 using System.Diagnostics;
 using System.Text;
 using System.Threading.Tasks;
-using global::OpenTelemetry;
-using global::OpenTelemetry.Context.Propagation;
-using global::OpenTelemetry.Trace;
+using OpenTelemetry;
+using OpenTelemetry.Context.Propagation;
+using OpenTelemetry.Trace;
 
 namespace KafkaFlow.OpenTelemetry;
 
@@ -17,7 +17,7 @@ internal static class OpenTelemetryConsumerEventsHandler
     private const string AttributeMessagingKafkaSourcePartition = "messaging.kafka.source.partition";
     private static readonly TextMapPropagator s_propagator = Propagators.DefaultTextMapPropagator;
 
-    public static Task OnConsumeStarted(IMessageContext context)
+    public static Task OnConsumeStarted(IMessageContext context, KafkaFlowInstrumentationOptions options)
     {
         try
         {
@@ -45,6 +45,8 @@ public static Task OnConsumeStarted(IMessageContext context)
             {
                 SetConsumerTags(context, activity);
             }
+
+            options?.EnrichConsumer?.Invoke(activity, context);
         }
         catch
         {
diff --git a/src/KafkaFlow.OpenTelemetry/OpenTelemetryProducerEventsHandler.cs b/src/KafkaFlow.OpenTelemetry/OpenTelemetryProducerEventsHandler.cs
index 2d6e12ef2..a02631161 100644
--- a/src/KafkaFlow.OpenTelemetry/OpenTelemetryProducerEventsHandler.cs
+++ b/src/KafkaFlow.OpenTelemetry/OpenTelemetryProducerEventsHandler.cs
@@ -3,9 +3,9 @@
 using System.Linq;
 using System.Text;
 using System.Threading.Tasks;
-using global::OpenTelemetry;
-using global::OpenTelemetry.Context.Propagation;
-using global::OpenTelemetry.Trace;
+using OpenTelemetry;
+using OpenTelemetry.Context.Propagation;
+using OpenTelemetry.Trace;
 
 namespace KafkaFlow.OpenTelemetry;
 
@@ -16,7 +16,7 @@ internal static class OpenTelemetryProducerEventsHandler
     private const string AttributeMessagingKafkaDestinationPartition = "messaging.kafka.destination.partition";
     private static readonly TextMapPropagator s_propagator = Propagators.DefaultTextMapPropagator;
 
-    public static Task OnProducerStarted(IMessageContext context)
+    public static Task OnProducerStarted(IMessageContext context, KafkaFlowInstrumentationOptions options)
     {
         try
         {
@@ -55,6 +55,8 @@ public static Task OnProducerStarted(IMessageContext context)
             {
                 SetProducerTags(context, activity);
             }
+
+            options?.EnrichProducer?.Invoke(activity, context);
         }
         catch
         {
diff --git a/tests/KafkaFlow.IntegrationTests/OpenTelemetryTests.cs b/tests/KafkaFlow.IntegrationTests/OpenTelemetryTests.cs
index 036a9924e..5a4a0ecdb 100644
--- a/tests/KafkaFlow.IntegrationTests/OpenTelemetryTests.cs
+++ b/tests/KafkaFlow.IntegrationTests/OpenTelemetryTests.cs
@@ -3,10 +3,11 @@
 using System.Diagnostics;
 using System.IO;
 using System.Linq;
+using System.Text;
 using System.Threading.Tasks;
 using AutoFixture;
-using global::OpenTelemetry;
-using global::OpenTelemetry.Trace;
+using OpenTelemetry;
+using OpenTelemetry.Trace;
 using KafkaFlow.Compressor.Gzip;
 using KafkaFlow.Configuration;
 using KafkaFlow.IntegrationTests.Core;
@@ -31,10 +32,13 @@ public class OpenTelemetryTests
 
     private bool _isPartitionAssigned;
 
+    private string _topicName;
+
     [TestInitialize]
     public void Setup()
     {
         _exportedItems = new List<Activity>();
+        _topicName =  $"OpenTelemetryTestTopic_{Guid.NewGuid()}";
     }
 
     [TestMethod]
@@ -64,6 +68,92 @@ public async Task AddOpenTelemetry_ProducingAndConsumingOneMessage_TraceAndSpans
         Assert.AreEqual(consumerSpan.ParentSpanId, producerSpan.SpanId);
     }
 
+    [TestMethod]
+    public async Task AddOpenTelemetry_WithEnrichProducer_DefinedHeaderIsIncludedInActivity()
+    {
+        // Arrange
+        string tagName = "otel.header.tag.name";
+        string headerKey = "otel-header-key";
+        string headerValue = "otel-header-value";
+        var provider = await this.GetServiceProvider(options => options.EnrichProducer = (activity, messageContext) => 
+        {
+            var header = messageContext.Headers.FirstOrDefault(x => x.Key == headerKey);
+            var valueString = Encoding.UTF8.GetString(header.Value);
+            activity.SetTag(tagName, valueString);
+        });
+
+        MessageStorage.Clear();
+
+        using var tracerProvider = Sdk.CreateTracerProviderBuilder()
+        .AddSource(KafkaFlowInstrumentation.ActivitySourceName)
+        .AddInMemoryExporter(_exportedItems)
+        .Build();
+
+        var producer = provider.GetRequiredService<IMessageProducer<GzipProducer>>();
+        var message = _fixture.Create<byte[]>();
+        IMessageHeaders headers = new MessageHeaders
+        {
+            { headerKey, Encoding.UTF8.GetBytes(headerValue) }
+        };
+
+        // Act
+        await producer.ProduceAsync(_topicName, "key", message, headers);
+
+        // Assert
+        var (producerSpan, consumerSpan, internalSpan) = await this.WaitForSpansAsync();
+
+        var otelTagValueProducer = producerSpan.Tags.FirstOrDefault(x => x.Key == tagName).Value;
+        var otelTagValueConsumer = consumerSpan.Tags.FirstOrDefault(x => x.Key == tagName).Value;
+
+        Assert.IsNotNull(_exportedItems);
+        Assert.IsNull(otelTagValueConsumer);
+        Assert.IsNotNull(otelTagValueProducer);
+        Assert.AreEqual(otelTagValueProducer, headerValue);
+    }
+
+    [TestMethod]
+    public async Task AddOpenTelemetry_WithEnrichConsumer_DefinedHeaderIsIncludedInActivity()
+    {
+        // Arrange
+        string tagName = "otel-header-tag-name";
+        string headerKey = "otel-header-key";
+        string headerValue = "otel-header-value";
+        var provider = await this.GetServiceProvider(options => options.EnrichConsumer = (activity, messageContext) =>
+        {
+            var header = messageContext.Headers.FirstOrDefault(x => x.Key == headerKey);
+            var valueString = Encoding.UTF8.GetString(header.Value);
+            activity.SetTag(tagName, valueString);
+        });
+
+        MessageStorage.Clear();
+
+        using var tracerProvider = Sdk.CreateTracerProviderBuilder()
+        .AddSource(KafkaFlowInstrumentation.ActivitySourceName)
+        .AddInMemoryExporter(_exportedItems)
+        .Build();
+
+        var producer = provider.GetRequiredService<IMessageProducer<GzipProducer>>();
+        var message = _fixture.Create<byte[]>();
+        IMessageHeaders headers = new MessageHeaders
+        {
+            { headerKey, Encoding.UTF8.GetBytes(headerValue) }
+        };
+
+        // Act
+        await producer.ProduceAsync(_topicName, "key", message, headers);
+
+        // Assert
+        var (producerSpan, consumerSpan, internalSpan) = await this.WaitForSpansAsync();
+
+        var otelTagValueProducer = producerSpan.Tags.FirstOrDefault(x => x.Key == tagName).Value;
+        var otelTagValueConsumer = consumerSpan.Tags.FirstOrDefault(x => x.Key == tagName).Value;
+
+        Assert.IsNotNull(_exportedItems);
+        Assert.IsNull(otelTagValueProducer);
+        Assert.IsNotNull(otelTagValueConsumer);
+        Assert.AreEqual(otelTagValueConsumer, headerValue);
+    }
+
     [TestMethod]
     public async Task AddOpenTelemetry_CreateActivityOnConsumingMessage_TraceIsPropagatedToCreatedActivity()
     {
@@ -137,9 +227,9 @@ public async Task AddOpenTelemetry_ProducingAndConsumingOneMessage_BaggageIsProp
         Assert.AreEqual(consumerSpan.GetBaggageItem(baggageName2), baggageValue2);
     }
 
-    private async Task<IServiceProvider> GetServiceProvider()
+    private async Task<IServiceProvider> GetServiceProvider(Action<KafkaFlowInstrumentationOptions> options = null)
     {
-        var topicName = $"OpenTelemetryTestTopic_{Guid.NewGuid()}";
+        
 
         _isPartitionAssigned = false;
 
@@ -163,17 +253,17 @@ private async Task<IServiceProvider> GetServiceProvider()
                         .AddCluster(
                             cluster => cluster
                                 .WithBrokers(context.Configuration.GetValue<string>("Kafka:Brokers").Split(';'))
-                                .CreateTopicIfNotExists(topicName, 1, 1)
+                                .CreateTopicIfNotExists(_topicName, 1, 1)
                                 .AddProducer<GzipProducer>(
                                     producer => producer
-                                        .DefaultTopic(topicName)
+                                        .DefaultTopic(_topicName)
                                         .AddMiddlewares(
                                             middlewares => middlewares
                                                 .AddCompressor<GzipMessageCompressor>()))
                                 .AddConsumer(
                                     consumer => consumer
-                                        .Topic(topicName)
-                                        .WithGroupId(topicName)
+                                        .Topic(_topicName)
+                                        .WithGroupId(_topicName)
                                         .WithBufferSize(100)
                                         .WithWorkersCount(10)
                                         .WithAutoOffsetReset(AutoOffsetReset.Latest)
@@ -185,7 +275,7 @@ private async Task<IServiceProvider> GetServiceProvider()
                                         {
                                             _isPartitionAssigned = true;
                                         })))
-                        .AddOpenTelemetryInstrumentation()))
+                        .AddOpenTelemetryInstrumentation(options)))
             .UseDefaultServiceProvider(
                 (_, options) =>
                 {
diff --git a/website/docs/guides/open-telemetry.md b/website/docs/guides/open-telemetry.md
index 114d1948d..0a77b6845 100644
--- a/website/docs/guides/open-telemetry.md
+++ b/website/docs/guides/open-telemetry.md
@@ -25,7 +25,40 @@ services.AddKafka(
 );
 ```
 
-Once you have your .NET application instrumentation configured ([see here](https://opentelemetry.io/docs/instrumentation/net/getting-started/)), you just need to subscribe to the source `KafkaFlow.OpenTelemetry` that is accessible through a constant at `KafkaFlowInstrumentation.ActivitySourceName`.
+Once you have your .NET application instrumentation configured ([see here](https://opentelemetry.io/docs/instrumentation/net/getting-started/)), the KafkaFlow activity can be captured by adding the source `KafkaFlowInstrumentation.ActivitySourceName` in the tracer provider builder, e.g.:
+
+```csharp
+ using var tracerProvider = Sdk.CreateTracerProviderBuilder()
+     .AddSource(KafkaFlowInstrumentation.ActivitySourceName)
+     ...
+```
+
+## Advanced Configuration
+
+The instrumentation can be configured to change the default behavior by using KafkaFlowInstrumentationOptions.
+
+### Enrich
+
+This option can be used to enrich the `Activity` with additional information from `IMessageContext` object. It defines separate methods for producer and consumer enrich:
+
+```csharp
+services.AddKafka(
+    kafka => kafka
+        .AddCluster(...)
+        .AddOpenTelemetryInstrumentation(options =>
+        {
+            options.EnrichProducer = (activity, messageContext) =>
+            {
+                activity.SetTag("messaging.destination.producername", "KafkaFlowOtel");
+            };
+
+            options.EnrichConsumer = (activity, messageContext) =>
+            {
+                activity.SetTag("messaging.destination.group.id", messageContext.ConsumerContext.GroupId);
+            };
+        })
+);
+```
 
 ## Using .NET Automatic Instrumentation