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Marketing Analytics Jumpstart Looker Studio Dashboard

Prerequisites

This Looker Studio dashboard relies on specific BigQuery tables that should be present in your project. These tables are created during the deployment of the Marketing Analytics Jumpstart and by the data processing pipelines of the solution. Before deploying the dashboard, make sure the pre-requisite tables exist. If tables are missing, ensure the corresponding pipelines have run successfully.

Table Dataset Source Process Troubleshooting Link
session_date marketing_ga4_v1_* Dataform Execution Workflow Execution Logs
session_device_daily_metrics marketing_ga4_v1_* Dataform Execution Workflow Execution Logs
latest aggregated_predictions feature-store terraform module and aggregated_predictions.aggregate_last_day_predictions stored procedure Aggregating stored prodedure
resource_link maj_dashboard monitor terraform module Dashboard dataset
dataform_googleapis_com_workflow_invocation_completion maj_logs monitor terraform module maj_logs dataset
event marketing_ga4_base_* Dataform Execution Workflow Execution Logs
session_location_daily_metrics marketing_ga4_v1_* Dataform Execution Workflow Execution Logs
aggregated_value_based_bidding_volume_weekly aggregated_vbb feature-store terraform module and aggregated_vbb.invoke_aggregated_value_based_bidding_explanation_preparation stored procedure aggregated_value_based_bidding_explanation_preparation
event_page marketing_ga4_v1_* Dataform Execution Workflow Execution Logs
unique_page_views marketing_ga4_v1_* Dataform Execution Workflow Execution Logs
aggregated_value_based_bidding_correlation aggregated_vbb feature-store terraform module and aggregated_vbb.invoke_aggregated_value_based_bidding_explanation_preparation stored procedure aggregated_value_based_bidding_explanation_preparation
ad_performance_conversions marketing_ads_v1_* Dataform Execution Workflow Execution Logs
user_behaviour_revenue_insights_daily gemini_insights feature-store terraform module and gemini_insights.user_behaviour_revenue_insights stored procedure User Behaviour Revenue Insights
dataflow_googleapis_com_job_message maj_logs monitor terraform module maj_logs dataset
vbb_weights aggregated_vbb feature-store terraform module and VBB explanation pipeline VBB Explanation Pipeline
page_session_daily_metrics marketing_ga4_v1_* Dataform Execution Workflow Execution Logs
aiplatform_googleapis_com_pipeline_job_events maj_logs monitor terraform module maj_logs dataset
aggregated_value_based_bidding_volume_daily aggregated_vbb feature-store terraform module and aggregated_vbb.invoke_aggregated_value_based_bidding_explanation_preparation stored procedure aggregated_value_based_bidding_explanation_preparation

Extract Looker Studio dashboard URL

Extract the URL used to create the dashboard from the Terraform output value:

echo "$(terraform -chdir=${TERRAFORM_RUN_DIR} output -raw lookerstudio_create_dashboard_url)"

Click on the long URL from the command output that will open a new browser tab that executes the copy operation and you will see a screen similar to below. This copy may take a few moments to execute but if it does not, close the tab and try clicking the link again.

Opening Screen

Click on Edit and share to continue the copy process.

Review Access

Review the data source configuration settings and then click on Acknowledge and Save to continue.

Review Access

Acknowledge the data sources you are adding to the report by clicking on Add to report.

Add to Report

A copy of the report named Marketing Analytics Sample is now saved to your own Looker Studio account.

Configure Access

The data sources will default to owner credentials (your own). It is highly recommended that you either configure service account access or set the access to viewer so that each viewer will need viewer access to the product views in the datamart.