diff --git a/.github/ISSUE_TEMPLATE.md b/.github/ISSUE_TEMPLATE.md
index 80cfe7b43..07e0295fa 100644
--- a/.github/ISSUE_TEMPLATE.md
+++ b/.github/ISSUE_TEMPLATE.md
@@ -1,4 +1,4 @@
-Please check the [User Guide](http://imperceptiblethoughts.com/shadow) before submitting "how do I do 'x'?" questions!
+Please check the [User Guide](https://gradleup.com/shadow) before submitting "how do I do 'x'?" questions!
 
 ### Shadow Version
 
diff --git a/README.md b/README.md
index 0cdb7df86..c01e8a2e6 100644
--- a/README.md
+++ b/README.md
@@ -4,7 +4,7 @@ Gradle plugin for creating fat/uber JARs with support for package relocation.
 
 ## Documentation
 
-Read the [User Guide](https://imperceptiblethoughts.com/shadow/)!
+Read the [User Guide](https://gradleup.com/shadow/)!
 
 ## Current Status
 
diff --git a/src/docs/.vuepress/components/ApiLink.vue b/src/docs/.vuepress/components/ApiLink.vue
index 6ff50a958..48b5cd3fc 100644
--- a/src/docs/.vuepress/components/ApiLink.vue
+++ b/src/docs/.vuepress/components/ApiLink.vue
@@ -6,7 +6,7 @@
 export default {
   data () {
     return {
-        absolutePath: "http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/" + this.path
+        absolutePath: "https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/" + this.path
     }
   }
 }
diff --git a/src/docs/README.md b/src/docs/README.md
index 7675f3dfa..ce280896d 100644
--- a/src/docs/README.md
+++ b/src/docs/README.md
@@ -9,4 +9,4 @@ actionLink: /introduction/
 
 John Engelman - @johnrengelman
 
-[API Docs](http://imperceptiblethoughts.com/shadow/api/index.html)
+[API Docs](https://gradleup.com/shadow/api/index.html)
diff --git a/src/docs/changes/README.md b/src/docs/changes/README.md
index a9dfcd1d3..f925fea69 100644
--- a/src/docs/changes/README.md
+++ b/src/docs/changes/README.md
@@ -198,7 +198,7 @@ Instead, use the `enableRelocation = true` and `relocationPrefix = "<new package
 ## v4.0.0 (2018-09-25)
 
 - **Breaking Change!** Restrict Plugin to Gradle 4.0+. Shadow major versions will align with Gradle major versions going forward.
-- **Breaking Change!** For clarity purposes `com.github.johnrengelman.plugin-shadow` has been removed. If you intend to use this feature, you will need to declare your own `ConfigureShadowRelocation` task. See section [2.9.2](http://imperceptiblethoughts.com/shadow/#automatically_relocating_dependencies) of the User Guide
+- **Breaking Change!** For clarity purposes `com.github.johnrengelman.plugin-shadow` has been removed. If you intend to use this feature, you will need to declare your own `ConfigureShadowRelocation` task. See section [2.9.2](https://gradleup.com/shadow/#automatically_relocating_dependencies) of the User Guide
 - [Sergey Tselovalnikov](https://github.com/SerCeMan) - Upgrade to ASM 6.2.1 to support Java 11
 - [Chris Cowan](https://github.com/Macil) - Add support for `shadowJar.preserveFileTimestamps` property. See [Jar.preserveFileTimestamps](https://docs.gradle.org/current/dsl/org.gradle.api.tasks.bundling.Jar.html#org.gradle.api.tasks.bundling.Jar:preserveFileTimestamps)
 - [Paul N. Baker](https://github.com/paul-nelson-baker) - Add `Log4j2PluginsCacheFileTransformer` to process Log4j DAT files during merge.
diff --git a/src/docs/configuration/README.md b/src/docs/configuration/README.md
index 3753d52d7..5ede2c3f1 100644
--- a/src/docs/configuration/README.md
+++ b/src/docs/configuration/README.md
@@ -4,10 +4,10 @@ api: api/com/github/jengelman/gradle/plugins/shadow
 
 # Configuring Shadow
 
-The [`ShadowJar`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html) task type extends from Gradle's
+The [`ShadowJar`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html) task type extends from Gradle's
 [`Jar`](https://docs.gradle.org/current/dsl/org.gradle.api.tasks.bundling.Jar.html) type.
 This means that all attributes and methods available on `Jar` are also available on
-[`ShadowJar`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html).
+[`ShadowJar`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html).
 Refer the _Gradle User Guide_ for [Jar](https://docs.gradle.org/current/dsl/org.gradle.api.tasks.bundling.Jar.html) for
 details.
 
diff --git a/src/docs/configuration/dependencies/README.md b/src/docs/configuration/dependencies/README.md
index aad2d094a..b02af528f 100644
--- a/src/docs/configuration/dependencies/README.md
+++ b/src/docs/configuration/dependencies/README.md
@@ -3,7 +3,7 @@
 Shadow configures the default `shadowJar` task to merge all dependencies from the project's `runtimeClasspath` configuration
 into the final JAR.
 The configurations from which to source dependencies for the merging can be configured using the `configurations` property
-of the [`ShadowJar`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html) task type.
+of the [`ShadowJar`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html) task type.
 
 ```groovy
 tasks.named('shadowJar', com.github.jengelman.gradle.plugins.shadow.tasks.ShadowJar) {
@@ -15,10 +15,10 @@ The above code sample would configure the `shadowJar` task to merge dependencies
 This means any dependency declared in the `runtimeOnly` configuration would be **not** be included in the final JAR.
 
 > Note the literal use of `project.configurations` when setting the `configurations` attribute of a
-[`ShadowJar`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html) task.
+[`ShadowJar`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html) task.
 This is **required**. It maybe be tempting to specify `configurations = [configurations.compile]` but this will not
 have the intended effect, as `configurations.compile` will try to delegate to the `configurations` property of the
-the [`ShadowJar`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html) task instead of the `project`
+the [`ShadowJar`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html) task instead of the `project`
 
 ## Embedding Jar Files Inside Your Shadow Jar
 
@@ -31,7 +31,7 @@ begins.
 ## Filtering Dependencies
 
 Individual dependencies can be filtered from the final JAR by using the `dependencies` block of a
-[`ShadowJar`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html) task.
+[`ShadowJar`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html) task.
 Dependency filtering does **not** apply to transitive dependencies.
 That is, excluding a dependency does not exclude any of its dependencies from the final JAR.
 
@@ -135,7 +135,7 @@ tasks.named('shadowJar', com.github.jengelman.gradle.plugins.shadow.tasks.Shadow
 ### Programmatically Selecting Dependencies to Filter
 
 If more complex decisions are needed to select the dependencies to be included, the
-[`dependencies`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html#dependencies(Action<DependencyFilter>))
+[`dependencies`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html#dependencies(Action<DependencyFilter>))
 block provides a method that accepts a `Closure` for selecting dependencies.
 
 ```groovy
diff --git a/src/docs/configuration/merging/README.md b/src/docs/configuration/merging/README.md
index eeb27de96..72882fb65 100644
--- a/src/docs/configuration/merging/README.md
+++ b/src/docs/configuration/merging/README.md
@@ -1,11 +1,11 @@
 # Controlling JAR Content Merging
 
 Shadow allows for customizing the process by which the output JAR is generated through the
-[`Transformer`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/transformers/Transformer.html) interface.
+[`Transformer`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/transformers/Transformer.html) interface.
 This is a concept that has been carried over from the original Maven Shade implementation.
-A [`Transformer`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/transformers/Transformer.html) is invoked for each 
+A [`Transformer`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/transformers/Transformer.html) is invoked for each 
 entry in the JAR before being written to the final output JAR.
-This allows a [`Transformer`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/transformers/Transformer.html) to 
+This allows a [`Transformer`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/transformers/Transformer.html) to 
 determine if it should process a particular entry and apply any modifications before writing the stream to the output.
 
 ```groovy
@@ -94,7 +94,7 @@ At runtime, this file is read and used to configure library or application behav
 
 Multiple dependencies may use the same service descriptor file name.
 In this case, it is generally desired to merge the content of each instance of the file into a single output file.
-The [`ServiceFileTransformer`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/transformers/ServiceFileTransformer.html) 
+The [`ServiceFileTransformer`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/transformers/ServiceFileTransformer.html) 
 class is used to perform this merging. By default, it will merge each copy of a file under `META-INF/services` into a 
 single file in the output JAR.
 
@@ -106,17 +106,17 @@ tasks.named('shadowJar', com.github.jengelman.gradle.plugins.shadow.tasks.Shadow
 ```
 
 The above code snippet is a convenience syntax for calling
-[`transform(ServiceFileTransformer.class)`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html#transform(Class<?%20extends%20Transformer>)).
+[`transform(ServiceFileTransformer.class)`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html#transform(Class<?%20extends%20Transformer>)).
 
 > Groovy Extension Module descriptor files (located at `META-INF/services/org.codehaus.groovy.runtime.ExtensionModule`)
-are ignored by the [`ServiceFileTransformer`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/transformers/ServiceFileTransformer.html).
+are ignored by the [`ServiceFileTransformer`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/transformers/ServiceFileTransformer.html).
 This is due to these files having a different syntax than standard service descriptor files.
-Use the [`mergeGroovyExtensionModules()`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html#mergeGroovyExtensionModules()) method to merge
+Use the [`mergeGroovyExtensionModules()`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html#mergeGroovyExtensionModules()) method to merge
 these files if your dependencies contain them.
 
 ### Configuring the Location of Service Descriptor Files
 
-By default the [`ServiceFileTransformer`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/transformers/ServiceFileTransformer.html) 
+By default the [`ServiceFileTransformer`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/transformers/ServiceFileTransformer.html) 
 is configured to merge files in `META-INF/services`.
 This directory can be overridden to merge descriptor files in a different location.
 
@@ -131,7 +131,7 @@ tasks.named('shadowJar', com.github.jengelman.gradle.plugins.shadow.tasks.Shadow
 
 #### Excluding/Including Specific Service Descriptor Files From Merging
 
-The [`ServiceFileTransformer`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/transformers/ServiceFileTransformer.html) 
+The [`ServiceFileTransformer`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/transformers/ServiceFileTransformer.html) 
 class supports specifying specific files to include or exclude from merging.
 
 ```groovy
@@ -147,9 +147,9 @@ tasks.named('shadowJar', com.github.jengelman.gradle.plugins.shadow.tasks.Shadow
 
 Shadow provides a specific transformer for dealing with Groovy extension module files.
 This is due to their special syntax and how they need to be merged together.
-The [`GroovyExtensionModuleTransformer`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/transformers/GroovyExtensionModuleTransformer.html) 
+The [`GroovyExtensionModuleTransformer`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/transformers/GroovyExtensionModuleTransformer.html) 
 will handle these files.
-The [`ShadowJar`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html) task also provides a short syntax 
+The [`ShadowJar`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html) task also provides a short syntax 
 method to add this transformer.
 
 ```groovy
@@ -162,11 +162,11 @@ tasks.named('shadowJar', com.github.jengelman.gradle.plugins.shadow.tasks.Shadow
 ## Appending Text Files
 
 Generic text files can be appended together using the
-[`AppendingTransformer`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/transformers/AppendingTransformer.html).
+[`AppendingTransformer`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/transformers/AppendingTransformer.html).
 Each file is appended using new lines to separate content.
-The [`ShadowJar`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html) task provides a short syntax 
+The [`ShadowJar`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html) task provides a short syntax 
 method of
-[`append(String)`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html#append(java.lang.String)) to 
+[`append(String)`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html#append(java.lang.String)) to 
 configure this transformer.
 
 ```groovy
@@ -179,10 +179,10 @@ tasks.named('shadowJar', com.github.jengelman.gradle.plugins.shadow.tasks.Shadow
 ## Appending XML Files
 
 XML files require a special transformer for merging.
-The [`XmlAppendingTransformer`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/transformers/XmlAppendingTransformer.html) 
+The [`XmlAppendingTransformer`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/transformers/XmlAppendingTransformer.html) 
 reads each XML document and merges each root element into a single document.
-There is no short syntax method for the [`XmlAppendingTransformer`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/transformers/XmlAppendingTransformer.html).
-It must be added using the [`transform`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow//tasks/ShadowJar.html#transform(Class<?%20Fextends%20Transformer>)) methods.
+There is no short syntax method for the [`XmlAppendingTransformer`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/transformers/XmlAppendingTransformer.html).
+It must be added using the [`transform`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow//tasks/ShadowJar.html#transform(Class<?%20Fextends%20Transformer>)) methods.
 
 ```groovy
 // Appending a XML File
diff --git a/src/docs/custom-tasks/README.md b/src/docs/custom-tasks/README.md
index d2cd0eb51..784c9bf6e 100644
--- a/src/docs/custom-tasks/README.md
+++ b/src/docs/custom-tasks/README.md
@@ -1,7 +1,7 @@
 # Creating a Custom ShadowJar Task
 
 The built in `shadowJar` task only provides an output for the `main` source set of the project.
-It is possible to add arbitrary [`ShadowJar`](http://imperceptiblethoughts.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html) 
+It is possible to add arbitrary [`ShadowJar`](https://gradleup.com/shadow/api/com/github/jengelman/gradle/plugins/shadow/tasks/ShadowJar.html) 
 tasks to a project. When doing so, ensure that the `configurations` property is specified to inform Shadow which 
 dependencies to merge into the output.