diff --git a/apps/store/.env.local.example b/apps/store/.env.local.example
index eb2bffcdb5..743057266d 100644
--- a/apps/store/.env.local.example
+++ b/apps/store/.env.local.example
@@ -40,7 +40,6 @@ NEXT_PUBLIC_FEATURE_INSURELY=<true>
 NEXT_PUBLIC_FEATURE_ENGLISH_LANGUAGE=true
 NEXT_PUBLIC_FEATURE_COUNTRY_SELECTOR=true
 NEXT_PUBLIC_FEATURE_SAS_PARTNERSHIP=true
-NEXT_PUBLIC_FEATURE_HOMECOMING=true
 
 # Vercel Edge Config Connection String (https://github.com/vercel/edge-config)
 EDGE_CONFIG=
diff --git a/apps/store/next.config.js b/apps/store/next.config.js
index f66f20a7c7..22600d387a 100644
--- a/apps/store/next.config.js
+++ b/apps/store/next.config.js
@@ -96,22 +96,20 @@ module.exports = withBundleAnalyzer({
   async redirects() {
     const locales = ['no', 'no-en', 'dk', 'dk-en']
 
-    return process.env.NEXT_PUBLIC_FEATURE_HOMECOMING === 'true'
-      ? [
-          ...locales.map((locale) => ({
-            source: `/${locale}/new-member`,
-            destination: `/${locale}/info`,
-            permanent: true,
-            locale: false,
-          })),
-          ...locales.map((locale) => ({
-            source: `/${locale}/new-member/offer/:slug*`,
-            destination: `/${locale}/info`,
-            permanent: true,
-            locale: false,
-          })),
-        ]
-      : []
+    return [
+      ...locales.map((locale) => ({
+        source: `/${locale}/new-member`,
+        destination: `/${locale}/info`,
+        permanent: true,
+        locale: false,
+      })),
+      ...locales.map((locale) => ({
+        source: `/${locale}/new-member/offer/:slug*`,
+        destination: `/${locale}/info`,
+        permanent: true,
+        locale: false,
+      })),
+    ]
   },
 })