| amitt_id | name | summary |
|---|---|---|
| P01 | Plan | Envision the desired outcome. Lay out effective ways of achieving it. Communicate the vision, intent, and decisions, focusing on expected results. |
| P02 | Prepare | Activities conducted before execution to improve the ability to conduct the action. Examples include: development of the ecosystem needed to support the action: people, network, channels, content etc. |
| P03 | Execute | Run the action, from initial exposure to wrap-up and/or maintaining presence etc. |
| P04 | Assess | Evaluate effectiveness of action, for use in future plans |