| amitt_id | name | summary | phase_id |
|---|---|---|---|
| TA01 | Strategic Planning | Define the desired end state, i.e. the set of required conditions that defines achievement of all objectives. | P01 |
| TA02 | Objective Planning | Set clearly defined, measurable, and achievable objectives. Achieving objectives ties execution of tactical tasks to reaching the desired end state. There are four primary considerations: - Each desired effect should link directly to one or more objectives - The effect should be measurable - The objective statement should not specify the way and means of accomplishment - The effect should be distinguishable from the objective it supports as a condition for success, not as another objective or task. | P01 |
| TA03 | Develop People | Develop online and offline users and agents, including automated personas | P02 |
| TA04 | Develop Networks | Develop online and offline communities and transmission methods and cultivate assets and unwitting agents | P02 |
| TA05 | Microtargeting | Target very specific populations of people | P02 |
| TA06 | Develop Content | Create and acquire content used in incident | P02 |
| TA07 | Channel Selection | Set up specific delivery, amplification and manipulation channels for incident, including channels to attack. Each channel serves as an atomic surface (test bed) location/site for adversary to hide/conceal the work/content that goes into setting up for this channel and/or other specific platforms. Contributes to building out a connected ecosystem where this channel can operate as part of a whole campaign/incident | P02 |
| TA08 | Pump Priming | Release content on a targetted small scale, prior to general release, including releasing seed narratives | P03 |
| TA09 | Exposure | Release content to general public or push to larger population | P03 |
| TA10 | Go Physical | Move incident into offline world | P03 |
| TA11 | Persistence | Keep incident 'alive', beyond the incident creators' efforts | P03 |
| TA12 | Measure Effectiveness | Measure effectiveness of incident, for use in planning future events | P04 |