T0006.md

Technique T0006: Create Master Narratives

• Summary: The promotion of beneficial master narratives is perhaps the most effective method for achieving long-term strategic narrative dominance. From a "whole of society" perspective the promotion of the society's core master narratives should occupy a central strategic role. From a misinformation campaign / cognitive security perpectve the tactics around master narratives center more precisely on the day-to-day promotion and reinforcement of this messaging. In other words, beneficial, high-coverage master narratives are a central strategic goal and their promotion consitutes an ongoing tactical struggle carried out at a whole-of-society level. Tactically, their promotion covers a broad spectrum of activities both on- and offline.

• Belongs to tactic stage: TA02

Incident	Descriptions given for this incident

Counters	Response types
C00008 Create shared fact-checking database	D04
C00011 Media literacy. Games to identify fake news	D02
C00014 Real-time updates to fact-checking database	D04
C00021 Encourage in-person communication	D04
C00022 Innoculate. Positive campaign to promote feeling of safety	D04
C00024 Promote healthy narratives	D04
C00027 Create culture of civility	D07
C00029 Create fake website to issue counter narrative and counter narrative through physical merchandise	D03
C00030 Develop a compelling counter narrative (truth based)	D03
C00031 Dilute the core narrative - create multiple permutations, target / amplify	D03
C00081 Highlight flooding and noise, and explain motivations	D03
C00082 Ground truthing as automated response to pollution	D03
C00084 Modify disinformation narratives, and rebroadcast them	D03

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