T0028.md

Technique T0028: Create competing narratives

• Summary: Misinformation promotes an agenda by advancing narratives supportive of that agenda. This is most effective when the advanced narrative pre-dates the revelation of the specific misinformation content. But this is often not possible.

Suppressing or discouraging narratives already spreading requires an alternative. The most simple set of narrative techniques in response would be the construction and promotion of contradictory alternatives centered on denial, deflection, dismissal, counter-charges, excessive standards of proof, bias in prohibition or enforcement, and so on.

These competing narratives allow loyalists cover, but are less compelling to opponents and fence-sitters than campaigns built around existing narratives or highly explanatory master narratives. Competing narratives, as such, are especially useful in the firehose of misinformation approach.

• Belongs to tactic stage: TA06

Incident	Descriptions given for this incident

Counters	Response types
C00008 Create shared fact-checking database	D04
C00011 Media literacy. Games to identify fake news	D02
C00013 Rating framework for news	D02
C00014 Real-time updates to fact-checking database	D04
C00016 Censorship	D02
C00017 Repair broken social connections	D03
C00019 Reduce effect of division-enablers	D03
C00021 Encourage in-person communication	D04
C00022 Innoculate. Positive campaign to promote feeling of safety	D04
C00024 Promote healthy narratives	D04
C00027 Create culture of civility	D07
C00029 Create fake website to issue counter narrative and counter narrative through physical merchandise	D03
C00030 Develop a compelling counter narrative (truth based)	D03
C00031 Dilute the core narrative - create multiple permutations, target / amplify	D03
C00042 Address truth contained in narratives	D04
C00080 Create competing narrative	D03
C00081 Highlight flooding and noise, and explain motivations	D03
C00082 Ground truthing as automated response to pollution	D03
C00084 Modify disinformation narratives, and rebroadcast them	D03
C00203 Stop offering press credentials to propaganda outlets	D03
C00211 Use humorous counter-narratives	D03

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