diff --git a/apps/admin-x-design-system/src/global/form/URLTextField.tsx b/apps/admin-x-design-system/src/global/form/URLTextField.tsx
index 93985811f552..08f14875c5cc 100644
--- a/apps/admin-x-design-system/src/global/form/URLTextField.tsx
+++ b/apps/admin-x-design-system/src/global/form/URLTextField.tsx
@@ -1,97 +1,7 @@
 import React, {useEffect, useState} from 'react';
-import isEmail from 'validator/es/lib/isEmail';
 import {useFocusContext} from '../../providers/DesignSystemProvider';
 import TextField, {TextFieldProps} from './TextField';
-
-export const formatUrl = (value: string, baseUrl?: string, nullable?: boolean) => {
-    if (nullable && !value) {
-        return {save: null, display: ''};
-    }
-
-    let url = value.trim();
-
-    if (!url) {
-        if (baseUrl) {
-            return {save: '/', display: baseUrl};
-        }
-        return {save: '', display: ''};
-    }
-
-    // if we have an email address, add the mailto:
-    if (isEmail(url)) {
-        return {save: `mailto:${url}`, display: `mailto:${url}`};
-    }
-
-    const isAnchorLink = url.match(/^#/);
-
-    if (isAnchorLink) {
-        return {save: url, display: url};
-    }
-
-    if (!baseUrl) {
-        // Absolute URL with no base URL
-        if (!url.startsWith('http')) {
-            url = `https://${url}`;
-        }
-    }
-
-    // If it doesn't look like a URL, leave it as is rather than assuming it's a pathname etc
-    if (!url.match(/^[a-zA-Z0-9-]+:/) && !url.match(/^(\/|\?)/)) {
-        return {save: url, display: url};
-    }
-
-    let parsedUrl: URL;
-
-    try {
-        parsedUrl = new URL(url, baseUrl);
-    } catch (e) {
-        return {save: url, display: url};
-    }
-
-    if (!baseUrl) {
-        return {save: parsedUrl.toString(), display: parsedUrl.toString()};
-    }
-    const parsedBaseUrl = new URL(baseUrl);
-
-    let isRelativeToBasePath = parsedUrl.pathname && parsedUrl.pathname.indexOf(parsedBaseUrl.pathname) === 0;
-
-    // if our path is only missing a trailing / mark it as relative
-    if (`${parsedUrl.pathname}/` === parsedBaseUrl.pathname) {
-        isRelativeToBasePath = true;
-    }
-
-    const isOnSameHost = parsedUrl.host === parsedBaseUrl.host;
-
-    // if relative to baseUrl, remove the base url before sending to action
-    if (!isAnchorLink && isOnSameHost && isRelativeToBasePath) {
-        url = url.replace(/^[a-zA-Z0-9-]+:/, '');
-        url = url.replace(/^\/\//, '');
-        url = url.replace(parsedBaseUrl.host, '');
-        url = url.replace(parsedBaseUrl.pathname, '');
-
-        // handle case where url path is same as baseUrl path but missing trailing slash
-        if (parsedUrl.pathname.slice(-1) !== '/') {
-            url = url.replace(parsedBaseUrl.pathname.slice(0, -1), '');
-        }
-
-        if (!url.match(/^\//)) {
-            url = `/${url}`;
-        }
-
-        if (!url.match(/\/$/) && !url.match(/[.#?]/)) {
-            url = `${url}/`;
-        }
-    }
-
-    if (url.match(/^(\/\/|#)/)) {
-        return {save: url, display: url};
-    }
-
-    // we update with the relative URL but then transform it back to absolute
-    // for the input value. This avoids problems where the underlying relative
-    // value hasn't changed even though the input value has
-    return {save: url, display: new URL(url, baseUrl).toString()};
-};
+import {formatUrl} from '../../utils/formatUrl';
 
 export interface URLTextFieldProps extends Omit<TextFieldProps, 'value' | 'onChange'> {
     baseUrl?: string;
diff --git a/apps/admin-x-design-system/src/index.ts b/apps/admin-x-design-system/src/index.ts
index c2298cb1a287..1a0a95358caf 100644
--- a/apps/admin-x-design-system/src/index.ts
+++ b/apps/admin-x-design-system/src/index.ts
@@ -50,7 +50,7 @@ export {default as Toggle} from './global/form/Toggle';
 export type {ToggleProps} from './global/form/Toggle';
 export {default as ToggleGroup} from './global/form/ToggleGroup';
 export type {ToggleGroupProps} from './global/form/ToggleGroup';
-export {default as URLTextField, formatUrl} from './global/form/URLTextField';
+export {default as URLTextField} from './global/form/URLTextField';
 export type {URLTextFieldProps} from './global/form/URLTextField';
 
 export {default as ConfirmationModal, ConfirmationModalContent} from './global/modal/ConfirmationModal';
@@ -166,6 +166,7 @@ export {default as useSortableIndexedList} from './hooks/useSortableIndexedList'
 
 export {debounce} from './utils/debounce';
 export {confirmIfDirty} from './utils/modals';
+export {formatUrl} from './utils/formatUrl';
 
 export {default as DesignSystemApp} from './DesignSystemApp';
 export type {DesignSystemAppProps} from './DesignSystemApp';
diff --git a/apps/admin-x-design-system/src/utils/formatUrl.ts b/apps/admin-x-design-system/src/utils/formatUrl.ts
new file mode 100644
index 000000000000..b05852be6c31
--- /dev/null
+++ b/apps/admin-x-design-system/src/utils/formatUrl.ts
@@ -0,0 +1,100 @@
+import isEmail from 'validator/es/lib/isEmail';
+
+export const formatUrl = (value: string, baseUrl?: string, nullable?: boolean) => {
+    if (nullable && !value) {
+        return {save: null, display: ''};
+    }
+
+    let url = value.trim();
+
+    if (!url) {
+        if (baseUrl) {
+            return {save: '/', display: baseUrl};
+        }
+        return {save: '', display: ''};
+    }
+
+    // if we have an email address, add the mailto:
+    if (isEmail(url)) {
+        return {save: `mailto:${url}`, display: `mailto:${url}`};
+    }
+
+    const isAnchorLink = url.match(/^#/);
+    if (isAnchorLink) {
+        return {save: url, display: url};
+    }
+
+    const isProtocolRelative = url.match(/^(\/\/)/);
+    if (isProtocolRelative) {
+        return {save: url, display: url};
+    }
+
+    if (!baseUrl) {
+        // Absolute URL with no base URL
+        if (!url.startsWith('http')) {
+            url = `https://${url}`;
+        }
+    }
+
+    // If it doesn't look like a URL, leave it as is rather than assuming it's a pathname etc
+    if (!url.match(/^[a-zA-Z0-9-]+:/) && !url.match(/^(\/|\?)/)) {
+        return {save: url, display: url};
+    }
+
+    let parsedUrl: URL;
+
+    try {
+        parsedUrl = new URL(url, baseUrl);
+    } catch (e) {
+        return {save: url, display: url};
+    }
+
+    if (!baseUrl) {
+        return {save: parsedUrl.toString(), display: parsedUrl.toString()};
+    }
+    const parsedBaseUrl = new URL(baseUrl);
+
+    let isRelativeToBasePath = parsedUrl.pathname && parsedUrl.pathname.indexOf(parsedBaseUrl.pathname) === 0;
+
+    // if our path is only missing a trailing / mark it as relative
+    if (`${parsedUrl.pathname}/` === parsedBaseUrl.pathname) {
+        isRelativeToBasePath = true;
+    }
+
+    const isOnSameHost = parsedUrl.host === parsedBaseUrl.host;
+
+    // if relative to baseUrl, remove the base url before sending to action
+    if (isOnSameHost && isRelativeToBasePath) {
+        url = url.replace(/^[a-zA-Z0-9-]+:/, '');
+        url = url.replace(/^\/\//, '');
+        url = url.replace(parsedBaseUrl.host, '');
+        url = url.replace(parsedBaseUrl.pathname, '');
+
+        if (!url.match(/^\//)) {
+            url = `/${url}`;
+        }
+    }
+
+    if (!url.match(/\/$/) && !url.match(/[.#?]/)) {
+        url = `${url}/`;
+    }
+
+    // we update with the relative URL but then transform it back to absolute
+    // for the input value. This avoids problems where the underlying relative
+    // value hasn't changed even though the input value has
+    return {save: url, display: displayFromBase(url, baseUrl)};
+};
+
+const displayFromBase = (url: string, baseUrl: string) => {
+    // Ensure base url has a trailing slash
+    if (!baseUrl.endsWith('/')) {
+        baseUrl += '/';
+    }
+
+    // Remove leading slash from url
+    if (url.startsWith('/')) {
+        url = url.substring(1);
+    }
+
+    return new URL(url, baseUrl).toString();
+};
diff --git a/apps/admin-x-design-system/test/unit/utils/formatUrl.test.ts b/apps/admin-x-design-system/test/unit/utils/formatUrl.test.ts
new file mode 100644
index 000000000000..2f61dd649b6f
--- /dev/null
+++ b/apps/admin-x-design-system/test/unit/utils/formatUrl.test.ts
@@ -0,0 +1,69 @@
+import * as assert from 'assert/strict';
+import {formatUrl} from '../../../src/utils/formatUrl';
+
+describe('formatUrl', function () {
+    it('displays empty string if the input is empty and nullable is true', function () {
+        const formattedUrl = formatUrl('', undefined, true);
+        assert.deepEqual(formattedUrl, {save: null, display: ''});
+    });
+
+    it('displays empty string value if the input has only whitespace', function () {
+        const formattedUrl = formatUrl('');
+        assert.deepEqual(formattedUrl, {save: '', display: ''});
+    });
+
+    it('displays base value if the input has only whitespace and base url is available', function () {
+        const formattedUrl = formatUrl('', 'http://example.com');
+        assert.deepEqual(formattedUrl, {save: '/', display: 'http://example.com'});
+    });
+
+    it('displays a mailto address for an email address', function () {
+        const formattedUrl = formatUrl('test@example.com');
+        assert.deepEqual(formattedUrl, {save: 'mailto:test@example.com', display: 'mailto:test@example.com'});
+    });
+
+    it('displays an anchor link without formatting', function () {
+        const formattedUrl = formatUrl('#section');
+        assert.deepEqual(formattedUrl, {save: '#section', display: '#section'});
+    });
+
+    it('displays a protocol-relative link without formatting', function () {
+        const formattedUrl = formatUrl('//example.com');
+        assert.deepEqual(formattedUrl, {save: '//example.com', display: '//example.com'});
+    });
+
+    it('adds https:// automatically', function () {
+        const formattedUrl = formatUrl('example.com');
+        assert.deepEqual(formattedUrl, {save: 'https://example.com/', display: 'https://example.com/'});
+    });
+
+    it('saves a relative URL if the input is a pathname', function () {
+        const formattedUrl = formatUrl('/path', 'http://example.com');
+        assert.deepEqual(formattedUrl, {save: '/path/', display: 'http://example.com/path/'});
+    });
+
+    it('saves a relative URL if the input is a pathname, even if the base url has an non-empty pathname', function () {
+        const formattedUrl = formatUrl('/path', 'http://example.com/blog');
+        assert.deepEqual(formattedUrl, {save: '/path/', display: 'http://example.com/blog/path/'});
+    });
+
+    it('saves a relative URL if the input includes the base url', function () {
+        const formattedUrl = formatUrl('http://example.com/path', 'http://example.com');
+        assert.deepEqual(formattedUrl, {save: '/path/', display: 'http://example.com/path/'});
+    });
+
+    it('saves a relative URL if the input includes the base url, even if the base url has an non-empty pathname', function () {
+        const formattedUrl = formatUrl('http://example.com/blog/path', 'http://example.com/blog');
+        assert.deepEqual(formattedUrl, {save: '/path/', display: 'http://example.com/blog/path/'});
+    });
+
+    it('saves an absolute URL if the input has a different pathname to the base url', function () {
+        const formattedUrl = formatUrl('http://example.com/path', 'http://example.com/blog');
+        assert.deepEqual(formattedUrl, {save: 'http://example.com/path', display: 'http://example.com/path'});
+    });
+
+    it('saves an absolte URL if the input has a different hostname to the base url', function () {
+        const formattedUrl = formatUrl('http://another.com/path', 'http://example.com');
+        assert.deepEqual(formattedUrl, {save: 'http://another.com/path', display: 'http://another.com/path'});
+    });
+});