diff --git a/dev_setup.sh b/dev_setup.sh
index 6e9a3807c184..05d13a4d7d2c 100755
--- a/dev_setup.sh
+++ b/dev_setup.sh
@@ -43,7 +43,7 @@ fi
 source ${VIRTUALENV_ROOT}/bin/activate
 cd ${TOP}
 easy_install pip==7.1.2 # force version of pip
-sudo pip install --upgrade virtualenv
+pip install --upgrade virtualenv
 
 # install requirements (except pocketsphinx)
 pip2 install -r requirements.txt