diff --git a/cub/test/CMakeLists.txt b/cub/test/CMakeLists.txt
index aa0482a3b14..7049d682920 100644
--- a/cub/test/CMakeLists.txt
+++ b/cub/test/CMakeLists.txt
@@ -26,6 +26,15 @@ option(METAL_BUILD_EXAMPLES OFF)
 option(METAL_BUILD_TESTS OFF)
 CPMAddPackage("gh:brunocodutra/metal@2.1.4")
 
+CPMAddPackage(
+  NAME NVTX
+  GITHUB_REPOSITORY NVIDIA/NVTX
+  GIT_TAG release-v3
+  DOWNLOAD_ONLY
+  SYSTEM
+)
+include("${NVTX_SOURCE_DIR}/c/nvtxImportedTargets.cmake")
+
 find_package(CUDAToolkit)
 
 set(curand_default OFF)
@@ -280,6 +289,10 @@ function(cub_add_test target_name_var test_name test_src cub_target launcher_id)
     target_include_directories(${test_target} PRIVATE "${CUB_SOURCE_DIR}/test")
     target_compile_definitions(${test_target} PRIVATE CUB_DETAIL_DEBUG_ENABLE_SYNC)
 
+    if ("${test_target}" MATCHES "nvtx_in_usercode")
+      target_link_libraries(${test_target} nvtx3-cpp)
+    endif()
+
     if (CUB_IN_THRUST)
       thrust_fix_clang_nvcc_build_for(${test_target})
     endif()
diff --git a/cub/test/test_nvtx_in_usercode.cu b/cub/test/test_nvtx_in_usercode.cu
new file mode 100644
index 00000000000..3271b80e4a1
--- /dev/null
+++ b/cub/test/test_nvtx_in_usercode.cu
@@ -0,0 +1,22 @@
+#include <cub/device/device_for.cuh> // internal include of NVTX
+
+#include <thrust/iterator/counting_iterator.h>
+
+#include <nvtx3/nvtx3.hpp> // user-side include of NVTX, retrieved elsewhere
+
+struct Op
+{
+  _CCCL_HOST_DEVICE void operator()(int i) const
+  {
+    printf("%d\n", i);
+  }
+};
+
+int main()
+{
+  nvtx3::scoped_range range("user-range"); // user-side use of NVTX
+
+  thrust::counting_iterator<int> it{0};
+  cub::DeviceFor::ForEach(it, it + 16, Op{}); // internal use of NVTX
+  cudaDeviceSynchronize();
+}