diff --git a/tools/gen_addon_readme.template b/tools/gen_addon_readme.template
index a4d1d202..520aadb8 100644
--- a/tools/gen_addon_readme.template
+++ b/tools/gen_addon_readme.template
@@ -97,6 +97,7 @@ This module is part of the `{{ org_name }}/{{ repo_name }} <https://github.com/{
 {% if org_name == 'OCA' -%}
 You are welcome to contribute. To learn how please visit https://odoo-community.org/page/Contribute.
 
+Discover all OCA modules in the `Official OCA Apps store <https://odoo-community.org/shop>`_
 {%- else -%}
 You are welcome to contribute.