diff --git a/contents/blog/alerts-examples.mdx b/contents/blog/alerts-examples.mdx index 0a1070e2ed2a..d6ab80872e08 100644 --- a/contents/blog/alerts-examples.mdx +++ b/contents/blog/alerts-examples.mdx @@ -148,24 +148,33 @@ We can set the frequency to check this daily. And for critical alerts like this, ### 4. Alert on changes in conversion rates -To set alerts when your conversion rate changes, you can set up an insight that tracks signups on your pricing page. +To set alerts when our conversion rate changes, we can set up an insight that tracks pricing page to signup conversion. -For example, we can create a trend insight filtered for our pricing pageviews and our [`user_signed_up` event](/docs/getting-started/send-events#2-capture-custom-events), which is triggered whenever a user completes our signup flow and creates their account. +For example, we can create a trend insight filtered by unique pricing pageviews and a [`user_signed_up` event](/docs/getting-started/send-events#2-capture-custom-events), which is triggered whenever a user completes our signup flow and creates their account. -So this insight will display a graph with a line for the number of pageviews for the pricing page as well as a separate line for the number of users that signed up. +In this example, we enable [formula mode](/docs/product-analytics/trends/formulas) and divide the number of signups by the number of unique visitors that visit the pricing page, which gives us a conversion rate to work with. -If we want to find out when the conversion rate increases or decreases by 10%, we can set up multiple alerts. We can set up one alert for when the `user_sign_up` event increases by 10% and a separate alert for when the event decreases by 10%. +To find out when the conversion rate increases or decreases by 10%, we can set up multiple alerts based on the formula above. + +We can set up one alert for when the `user_sign_up` event increases by 10% and a separate alert for when the event decreases by 10%. + +