diff --git a/readalongs/text/util.py b/readalongs/text/util.py
index 202f1cf0..09de4874 100644
--- a/readalongs/text/util.py
+++ b/readalongs/text/util.py
@@ -304,8 +304,9 @@ def parse_time(time_string: str) -> int:
 # todo: synchronize with web-component readme
 # https://github.com/ReadAlongs/Web-Component/blob/main/packages/studio-web/src/app/demo/demo.component.ts#L49
 # https://github.com/ReadAlongs/Web-Component/blob/main/packages/studio-web/src/app/demo/demo.component.ts#L328
-TEMPLATE_README_TXT = """
+TEMPLATE_README_TXT = """\
 Web Deployment Guide
+====================
 
 This folder has everything you need to host your ReadAlong on your own server.
 
@@ -315,12 +316,13 @@ def parse_time(time_string: str) -> int:
 
 Please host all assets on your server, include the font and package imports defined in the index.html in your website's imports, and include the corresponding <read-along> snippet everywhere you would like your ReadAlong to be displayed.
 
-        `
 
-WordPress Deployment Guide
 
+WordPress Deployment Guide
+==========================
 
 Setup the plugin (do this once)
+-------------------------------
 
 Install and activate our plugin 'read-along-web-app-loader' on your WordPress site.
 
@@ -328,12 +330,11 @@ def parse_time(time_string: str) -> int:
 
 
 Deploy the read-along
+---------------------
 
 Upload the images and {text} and {audio} to your Media Library of your WordPress site.
 
-Use the text editor to paste the snippet below in your WordPress page
-
-
+Use the text editor to paste the snippet below in your WordPress page:
 
         ---- WP Deployment SNIPPET ----
 <!-- wp:html -->
@@ -345,7 +346,6 @@ def parse_time(time_string: str) -> int:
 [/read_along_web_app_loader]
 <!-- /wp:html -->
         ----- END OF SNIPPET----
-
 """