diff --git a/Makefile b/Makefile
index b1c50d9..e49c181 100644
--- a/Makefile
+++ b/Makefile
@@ -29,7 +29,7 @@ BUNDLE_METADATA_OPTS ?= $(BUNDLE_CHANNELS) $(BUNDLE_DEFAULT_CHANNEL)
 #
 # For example, running 'make bundle-build bundle-push catalog-build catalog-push' will build and push both
 # rocket.chat/airlock-bundle:$VERSION and rocket.chat/airlock-catalog:$VERSION.
-IMAGE_TAG_BASE ?= dockerhub.com/airlock
+IMAGE_TAG_BASE ?= rocketchat/airlock
 
 # BUNDLE_IMG defines the image:tag used for the bundle.
 # You can use it as an arg. (E.g make bundle-build BUNDLE_IMG=<some-registry>/<project-name-bundle>:<tag>)
diff --git a/config/manager/kustomization.yaml b/config/manager/kustomization.yaml
index 7b4bb5a..e3ac2cb 100644
--- a/config/manager/kustomization.yaml
+++ b/config/manager/kustomization.yaml
@@ -4,5 +4,5 @@ apiVersion: kustomize.config.k8s.io/v1beta1
 kind: Kustomization
 images:
 - name: controller
-  newName: dockerhub.com/airlock
+  newName: rocketchat/airlock
   newTag: 0.1.0