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Week 1.html
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<meta name="author" content="Joshua Brewer, Joshua Porter">
<meta name="description" content="Weekly insights into better UX practices">
<meta name="keywords" content="User Experince Design Web CSS">
<meta name="bitly-verification" content="307da4d2339a">
<title>52 Weeks of UX </title>
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<h1 class="tagged-with">The following posts have been tagged <span class="tag">week 1</span></h1>
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<span class="ornamentation_r">☞</span> <span class="week week_01">Week 01</span> <span class="ornamentation_l">☜</span>
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<a href="http://52weeksofux.com/post/320399665/the-first-rule-of-ux" rel="bookmark" title="permanent link to this post">The First Rule of UX</a>
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<p class="quote">“You cannot not communicate. Every behaviour is a kind of communication. Because behaviour does not have a counterpart (there is no anti-behaviour), it is not possible not to communicate.”—Paul Watzlawick’s First Axiom of Communication</p>
<p>This is the first rule of UX. Everything a designer does affects the user experience. From the purposeful addition of a design element to the negligent omission of crucial messaging, every decision is molding the future of the people we design for.</p>
<p>As such, one of the primary goals of any good designer is communicating the <i>intended</i> message…the one that leads to a positive user experience. The copy-writing, the color of your text, the alignment of form labels, using all-caps or going lowercase on those navigation links—even the absence of a design pattern—are all part of this communication.</p>
<p>Knowing this, we can ask (and hopefully answer) the question, “Does this element support or contradict what I am trying to communicate to the user?” And by asking this you will find yourself refining and improving the little things; the things that often go unsaid or unnoticed, that ultimately make up the user’s experience.</p></div>
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<span class="date" title="posts on this day"><span class="published updated" title="2010-01-06T17:34:00-00:00"></span>January 6, 2010</span>
<span class="hcard">by <span class="fn">Joshua Brewer</span></span>
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<div class="vcard author hidden"><a class="url fn nickname uid" id="author-of-post-320399665" href="http://jbrewer.tumblr.com/">jbrewer</a></div>
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<span class="ornamentation_r">☞</span> <span class="week week_01">Week 01</span> <span class="ornamentation_l">☜</span>
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<a href="http://52weeksofux.com/post/322319598/what-makes-the-user-experience" rel="bookmark" title="permanent link to this post">What Makes the User Experience?</a>
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<p>The user experience is made up of all the interactions a person has with your brand, company, or organization. This may include interactions with your software, your web site, your call center, an advertisement, with a sticker on someone else’s computer, with a mobile application, with your Twitter account, with you over email, maybe even face-to-face. The sum total of these interactions over time is the user experience.</p>
<p>The interaction designer plans for these moments. Part of their responsibility is to make all interactions positive, and includes aspects of the software, the copy-writing, the graphics, layout, flows, physical experiences. It’s a shame when one part of the experience is top notch and another is dreadful. Cohesion is important.</p>
<p>User experience spans multiple practices. Let’s take an example from architecture. If an architect were hired by a deep-pocketed client to create a great user experience, they wouldn’t stop at the structure in which people live. They would pay attention to the surrounding greenery, the arc of the driveway, the views of the property at each angle…maybe even the way guests are greeted and the table is set. All of these touch-points are important parts of the larger system…the house is merely one piece of the puzzle.</p>
<p>Web designers, traditionally secure in the role of page creators, now have a wider purview. The landscape on which people experience our design is wider than ever before. Thus, we must adapt our ways to include all aspects of experience.</p></div>
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<span class="date" title="posts on this day"><span class="published updated" title="2010-01-05T19:17:00-00:00"></span>January 5, 2010</span>
<span class="hcard">by <span class="fn">Joshua Porter</span></span>
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<div class="vcard author hidden"><a class="url fn nickname uid" id="author-of-post-322319598" href="http://bokardo.tumblr.com/">bokardo</a></div>
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<p class="hcard"><span class="fn"><a href="http://www.twitter.com/bokardo" class="url" rel="me">Joshua Porter</a></span> is a long-time interface and product designer and is currently Director of UX at <a href="http://www.hubspot.com/" title="All in one marketing software">HubSpot</a>. He is also the publisher of <a href="http://bokardo.com/">bokardo.com</a> and wrote the book <a href="http://bokardo.com/archives/designing-for-the-social-web-the-book/">Designing for the Social Web</a>. <a href="http://www.twitter.com/bokardo">
Follow Josh Porter on twitter</a>.</p>
<p class="hcard"><span class="fn"><a href="http://www.twitter.com/jbrewer" class="url" rel="me">Joshua Brewer</a></span> is a designer with a love for beautiful, usable products. He is currently Principal Designer at <a href="http://www.twitter.com/">Twitter</a> and the former Director of UX at Socialcast.com. <a href="http://www.twitter.com/jbrewer">Follow Josh Brewer on twitter</a>.</p>
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