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Week 13.html
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<meta name="author" content="Joshua Brewer, Joshua Porter">
<meta name="description" content="Weekly insights into better UX practices">
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<a href="http://52weeksofux.com/post/495997061/ux-insights-an-interview-with-andy-budd" rel="bookmark" title="permanent link to this post">UX Insights: an interview with Andy Budd</a>
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<p><em>This weeks post is an interview with Andy Budd, a founding partner and Managing Director of Clearleft. He also goes by the title of User Experience Director depending what mood he’s in. Andy is the founder of the dConstruct and UX London conferences and has always had an interest in the way design affects human behavior.</em></p>
<p><strong>52WeeksOfUX:</strong> You founded <a href="http://clearleft.com/">Clearleft</a> five years ago with <a href="http://adactio.com/">Jeremy Keith</a> and <a href="http://clagnut.com/">Richard Rutter</a>, effectively becoming one of the premier UX focused agencies in the UK. How have you seen the field of UX change in the last 5 years? </p>
<p><strong>Andy:</strong> When we started a lot of people in the UK didn’t know what UX was and a large part of our job was having to explain what UX meant, why it was different than Usability Testing or just regular web design. There was a lot of misunderstanding and even more importantly, people didn’t even know what proper web design was. </p>
<p>Over the last 2 years we started seeing clients get an understanding of UX and the value of what we do and started seeking us out directly, which is a really nice position to be in. A lot of that is due to the visibility of UX in the UK becoming much more prominent — more and more agencies are offering it as a service and more and more agencies claiming to be dedicated UX consultancies. People who are purchasing web design services now are much more savvy and understand that UX is a needed service. </p>
<p>On the other hand, I read somewhere that the title “User Experience Designer” is one of the top 10 job titles of 2009. A lot of agencies are latching onto the UX bandwagon. Agencies who didn’t know what UX was two years ago are now claiming to be UX consultancies. They might have set up a Usability Lab that they never use or they have a staff of 20 but only 1 employee is actually a UX person. With the ubiquity there has also been a watering down, and a “me-too” syndrome. We are having to spend more time explaining that we *really are* a UX agency - differentiating ourselves from those who are talking the talk but not walking the walk. UX has definitely become a buzzword.</p>
<p><strong>52WeeksOfUX:</strong> Speaking of buzzword, is there one acronym to rule them all? Or do titles really matter at all in our industry?</p>
<p><strong>Andy:</strong> There are nuances between the labels, especially for people who are in the industry. Jesse James Garrett lambasted people who called themselves Information Architects at the IA Summit last year saying we should be describing ourselves as “User Experience Designers”. I kind of thought that was a little bit unfair and short-sighted. There are people within our industry that are *purely* Information Architects, people who deal with the data and don’t have anything to do with interaction. They are not creating a user experience, they are Information Architects. There are Usability Experts who all they do-day in and day out—is run usability tests. I think there are a few competing factors here: there is your job title, there is your practice and there is the discipline you are undertaking at the time. </p>
<p>For example, I am a User Experience Designer, but sometimes I do Information Architecture, sometimes I do usability testing, sometimes I do interface design. These are all practices of a UX designer in the broader sense. When you are looking at big systems, or at really really big projects, its also possible that practice is also a job title in itself. These things are both job titles and disciplines/practices. </p>
<p>Within the industry, I don’t think the conversation is that helpful. Everyone wants to spend time defining what they do and frankly as long as your description is clear to me and I understand what you mean, then it doesn’t really matter if I call myself a User Experience Designer, does it? In some respects, I think the term User Experience Designer is incredibly big-headed. I am not designing experiences in the same way that an Imagineer at Disney is creating an experience. I am designing websites. I would love to be able to get to the level and ability where I can truly say I am designing an experience for somebody. I don’t think we are quite there yet. I am not sure the web has the ability to provide those experiences in the same way. Actually, us big-headed UX people and web-standardistas probably need to look to the Flash community. If anything, Flash designers are doing more of the delivery of an experience—beautifully rendered, narrative-based story art and that kind of stuff. </p>
<p>Sometimes I describe myself as a Product Designer, an online Product Designer. I am not necessarily always being given a product which I need to design the experience for. In fact, I am often more involved in creating the product or forming the bones of the product with the client. I think a closer analogy of what we do is that of product design, we just do it in a digital space on the web. I think thats closer than saying we are User Experience Designers. I don’t really think we are… quite yet…</p>
<p><strong>52WeeksOfUX:</strong> Some people have argued that UX is really just a thread that ties together various disciplines. Does the act of codifying principles help to make UX a more legitimate field?</p>
<p><strong>Andy:</strong> Guidelines might work 95% of the time but they don’t work every time. We could dress them up in fancy language and call them “heuristics” its exactly the same. Usability heuristics, user experience heuristics - they are just guidelines. There is a danger in guidelines becoming commandments-becoming rules—and people not understanding the nuances. That is a danger with people who are newly entering the industry or people who are wanting to get a handle on user experience. </p>
<p>There are no absolutes on the web. The reality is that like a lot of science—like chemistry or physics—in the beginning we use very simple models and as our knowledge and understanding of the field grows, these models become out of date. As our understanding of the many various edge cases increase we develop newer, more complex models. </p>
<p>These models are actually very difficult for us to describe physically and verbally through diagrams. And this goes back to why there is such a big discussion and debate around “are we IA, are we UX?” Our level of understanding of the problems are so complex and we have internalized this stuff so much that it is very difficult to answer these questions in simple terms because the answers aren’t simple. This is why you turn to experts. Expertise doesn’t come from reading a blog post on “How to Do User Experience in 10 Simple Steps.” Expertise comes from 10+ years, thousands of hours of making lots of mistakes and screwing up again and again and ultimately, getting good at what you do.</p>
<p class="footnote"><em>This years UXLondon conference is now sold out but you can <a href="http://uxlondon2010.eventbrite.com/">still get on the waiting list</a>. Our own <a href="http://www.bokardo.com/">Josh Porter</a> is among the <a href="http://2010.uxlondon.com/speakers/">incredible list of presenters</a>! </em></p></div>
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<span class="date" title="posts on this day"><span class="published updated" title="2010-04-04T12:45:52-00:00"></span>April 4, 2010</span>
<span class="hcard">by <span class="fn">Joshua Brewer</span></span>
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<span class="ornamentation_r">☞</span> <span class="week week_13">Week 13</span> <span class="ornamentation_l">☜</span>
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<a href="http://52weeksofux.com/post/495997196/finding-flow" rel="bookmark" title="permanent link to this post">Finding Flow</a>
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<p>In his book <em>Flow</em>, Mihaly Csikszentmihalyi describes a state of optimal experience, where people are so engaged in the activity they’re doing that the rest of the world falls away. He defines this state as: </p>
<blockquote>"the mental state of operation in which the person is fully immersed in what he or she is doing by a feeling of energized focus, full involvement, and success in the process of the activity"<br></blockquote>
<p>The research that went into Flow is interesting for several reasons. First, Csikszentmihalyi was observing <em>successful</em> people, not troubled ones. The prevailing strategy in psychology up until that time (and even, somewhat, to this day) was to do research on interesting but troubled people in the hopes of learning what not to do or what to avoid. Csikszentmihalyi took the opposite approach: he researched highly-functioning people to find out what they do in hopes the rest of us might replicate it.</p>
<p>The second reason Csikszentmihalyi’s research is interesting is because it actually <em>does</em> apply to everyone, not just the Einsteins of the world. Many people reach the flow state in their lives, we just don’t do it that much. What separates super successful people from us normal folk is that they reach flow more consistently, more often. In other words, flow is not a super power, it’s just more elusive than we would like it to be. </p>
<p>As software and hardware get easier to use, we can focus more on the activity we’re doing and less on the technology we do it with. The Apple iPad, which is already revolutionary because it replaces the laptop keyboard & screen with a single large, multi-touch interface, is the latest example. By removing hardware the iPad has the potential to get users closer to their activity than ever before. Instead of manipulating windows, memorizing keyboard shortcuts, plugging in external mice, etc, people can now focus more energy on the activity they’ll be doing with the device. </p>
<p>Early reports are that this phenomenon is real and affecting. <a href="http://www.time.com/time/business/article/0,8599,1976935,00.html">Steven Fry, writing in Time Magazine</a>:</p>
<blockquote>"I had been prepared for a smooth feel, for a bright screen and the "immersive" experience everyone had promised. I was not prepared, though, for how instant the relationship I formed with the device would be." </blockquote>
<p>When design reaches a certain threshold of simplicity it changes our relationship to it. It’s not clear how this works, as it doesn’t happen very often, but at some point we start thinking about what we’re doing differently. The design we’re using fades away, our experience improves dramatically, and the activity we’re doing becomes primary. This is as it should be. And if we’re really lucky we take another small step toward the ultimate goal: the goal of <em>finding flow</em>. </p></div>
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<span class="date" title="posts on this day"><span class="published updated" title="2010-04-04T12:45:00-00:00"></span>April 4, 2010</span>
<span class="hcard">by <span class="fn">Joshua Porter</span></span>
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<p class="hcard"><span class="fn"><a href="http://www.twitter.com/bokardo" class="url" rel="me">Joshua Porter</a></span> is a long-time interface and product designer and is currently Director of UX at <a href="http://www.hubspot.com/" title="All in one marketing software">HubSpot</a>. He is also the publisher of <a href="http://bokardo.com/">bokardo.com</a> and wrote the book <a href="http://bokardo.com/archives/designing-for-the-social-web-the-book/">Designing for the Social Web</a>. <a href="http://www.twitter.com/bokardo">
Follow Josh Porter on twitter</a>.</p>
<p class="hcard"><span class="fn"><a href="http://www.twitter.com/jbrewer" class="url" rel="me">Joshua Brewer</a></span> is a designer with a love for beautiful, usable products. He is currently Principal Designer at <a href="http://www.twitter.com/">Twitter</a> and the former Director of UX at Socialcast.com. <a href="http://www.twitter.com/jbrewer">Follow Josh Brewer on twitter</a>.</p>
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