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Week 27 Emotion and Data.html
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Week 27 Emotion and Data.html
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<h1 class="tagged-with">The following posts have been tagged <span class="tag">week 27</span></h1>
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<span class="ornamentation_r">☞</span> <span class="week week_27">Week 27</span> <span class="ornamentation_l">☜</span>
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<a href="http://52weeksofux.com/post/832646573/emotion-and-data" rel="bookmark" title="permanent link to this post">Emotion and Data</a>
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<p>Steve Jobs, in Friday’s iPhone 4 press conference, in which Apple tried to downplay the attenuation problem some people are experiencing with the phone, talks about both the emotional and data-driven nature of providing a great experience. </p>
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<p><span>"We care about every user and we are not going to stop till every customer is happy. When you love your customers, nothing is off the table. But we want to be data driven. There are some things we know that we did learn here. One thing is how much we love our customers and how we are going to take care of them. And when we succeed users reward us by staying our users. That is what drives us. When people are criticizing us, we take it very personally. When users have a problem, it is our problem. We were stunned and upset and embarrassed by the Consumer Reports stuff, and the reason we didn’t say more is because we didn’t know enough. If we’d have done this event a week and a half ago, we wouldn’t have had half the data we have today."</span></p>
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<p><span>Experience Design is about emotion, to be sure. But responding to emotion isn’t enough, you need to have hard data to back up your decisions. In the worst-case scenario the data doesn’t agree with the emotions of customers (as Apple may be experiencing now). In the best-case scenario, both emotions and data agree to give you an accurate picture of what’s going on. </span></p></div>
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<span class="date" title="posts on this day"><span class="published updated" title="2010-07-11T13:17:00-00:00"></span>July 11, 2010</span>
<span class="hcard">by <span class="fn">Joshua Porter</span></span>
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<div class="vcard author hidden"><a class="url fn nickname uid" id="author-of-post-832646573" href="http://bokardo.tumblr.com/">bokardo</a></div>
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<span class="ornamentation_r">☞</span> <span class="week week_27">Week 27</span> <span class="ornamentation_l">☜</span>
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<a href="http://52weeksofux.com/post/832646183/timelessness" rel="bookmark" title="permanent link to this post">Timelessness</a>
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<p>An excerpt from The Vignelli Canon: </p>
<p>"We are definitively against any fashion of design and any design fashion. We despise the culture of obsolescence, the culture of waste, the cult of the ephemeral. We detest the demand of temporary solutions, the waste of energies and capital for the sake of novelty.</p>
<p>We are for a Design that lasts, that responds to people’s needs and to people’s wants. We are for a Design that is committed to a society that demands long lasting values. A society that earns the benefit of commodities and deserves respect and integrity.</p>
<p>We like the use of primary shapes and primary colors because their formal values are timeless. We like a typography that transcends subjectivity and searches for objective values, a typography that is beyond times - that doesn’t follow trends, that reflects its content in an appropriate manner. We like economy of design because it avoids wasteful exercises, it respects investment and lasts longer. We strive for a Design that is centered on the message rather than visual titillation. We like Design that is clear, simple and enduring. And that is what timelessness means in Design.”</p>
<p>Clear, simple and enduring—the fundamental qualities of “timeless” design. There is an edge to the tone of this passage. It both challenges you and inspires you to lift your gaze a bit higher. Too often we are so deep in the caverns of our own product and process that we forget that there is a higher aim in what we are doing. There is more than the “quick win”, more than the “Google buy-out”—there is an opportunity to impact the lives of those who come in contact with our work. For better or for worse. </p>
<p>Producing an enduring product or service in a society filled with “instant” everything is one of the greatest challenges we face as designers. It requires us to resist the path of least resistance, choosing instead to wage war on corner-cutting, on mediocrity, on irrelevance and indifference. </p>
<p>Creating long lasting value does not happen by accident. It is the purposeful application of sensible design for real people. </p></div>
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<span class="date" title="posts on this day"><span class="published updated" title="2010-07-11T13:17:00-00:00"></span>July 11, 2010</span>
<span class="hcard">by <span class="fn">Joshua Brewer</span></span>
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<p class="hcard"><span class="fn"><a href="http://www.twitter.com/bokardo" class="url" rel="me">Joshua Porter</a></span> is a long-time interface and product designer and is currently Director of UX at <a href="http://www.hubspot.com/" title="All in one marketing software">HubSpot</a>. He is also the publisher of <a href="http://bokardo.com/">bokardo.com</a> and wrote the book <a href="http://bokardo.com/archives/designing-for-the-social-web-the-book/">Designing for the Social Web</a>. <a href="http://www.twitter.com/bokardo">
Follow Josh Porter on twitter</a>.</p>
<p class="hcard"><span class="fn"><a href="http://www.twitter.com/jbrewer" class="url" rel="me">Joshua Brewer</a></span> is a designer with a love for beautiful, usable products. He is currently Principal Designer at <a href="http://www.twitter.com/">Twitter</a> and the former Director of UX at Socialcast.com. <a href="http://www.twitter.com/jbrewer">Follow Josh Brewer on twitter</a>.</p>
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