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Week 3.html
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<meta http-equiv="Content-Style-Type" content="text/css">
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<meta name="author" content="Joshua Brewer, Joshua Porter">
<meta name="description" content="Weekly insights into better UX practices">
<meta name="keywords" content="User Experince Design Web CSS">
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<title>52 Weeks of UX </title>
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<h1 class="tagged-with">The following posts have been tagged <span class="tag">week 3</span></h1>
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<span class="ornamentation_r">☞</span> <span class="week week_03">Week 03</span> <span class="ornamentation_l">☜</span>
<h2 class="entry-title">
<a href="http://52weeksofux.com/post/346650807/deliverables-vs-delivery" rel="bookmark" title="permanent link to this post">Deliverables vs. Delivery</a>
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<div class="entry-content"><p class="sketch"><img src="./Week 3_files/tumblr_kwmg8odvKf1qz7ace.jpg"></p>
<p>Wireframes, flow diagrams, personas, card sorts, content strategy documents, etc. All of these things are important to design, and designers need some combination of them to synthesize their user research and communicate what they’re doing with the other members of the team.</p>
<p>But too often these deliverables are the last line of contact for designers. Too often these deliverables are what designers prepare and then hand off to implementors. Then they shuffle off to create more deliverables and the cycle is repeated.</p>
<p>In the end deliverables are merely artifacts of the design process. They are not the final design, they are not the artifact of experience. The end user never interacts with them…they interact with the product or service that is actually delivered.</p>
<p>That’s the difference: deliverables are divorced from delivery.</p>
<p>Thus, the task of a UX designer, in order to stay true to our calling, doesn’t stop at any deliverable. Even if our “job” is to create wireframes, we cannot be satisfied with passing off wireframes to other team members. If we are truly concerned with the experience of the people who use our product/service, we will infiltrate their world…we will demand to know the quality of their experience.</p>
<p>Many UX designers are judged on the quality of their deliverables. This is necessary to a point, we must make sure each step is faithfully executed. But to truly be a user experience designer, we must have a longer scope. We can’t stop at deliverables. We must extend through delivery.</p>
<p>Deliverables are diminishing in importance. Sketches, super important to early design synthesis, have fleeting value. They are valuable for a very short period of time. Design, implement, iterate, move on. Record the learning, but don’t judge the sketch, judge the resulting experience.</p>
<p>So, if you’re not involved in the day to day feedback loop of your user’s experience, make sure you get involved. Ask about your feedback channels: support emails, call-center requests, twitter mentions, all of it. Do regular surveys and user testing. Investigate. Demand data. If you don’t, you’re just creating deliverables and missing the forest for the trees.</p>
<p>Experience, in the end, cannot be captured in a deliverable.</p></div>
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<span class="date" title="posts on this day"><span class="published updated" title="2010-01-21T20:54:38-00:00"></span>January 21, 2010</span>
<span class="hcard">by <span class="fn">Joshua Porter</span></span>
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<div class="vcard author hidden"><a class="url fn nickname uid" id="author-of-post-346650807" href="http://bokardo.tumblr.com/">bokardo</a></div>
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<span class="ornamentation_r">☞</span> <span class="week week_03">Week 03</span> <span class="ornamentation_l">☜</span>
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<a href="http://52weeksofux.com/post/346650933/sketch-sketch-sketch" rel="bookmark" title="permanent link to this post">Sketch, sketch, sketch</a>
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<div class="entry-content"><p class="sketch"><img src="./Week 3_files/tumblr_kwj630q0X21qz7ace.jpg"></p>
<p>I’ve heard it so many times: “<i>I can’t sketch a stick-figure to save my life.”</i></p>
<p>Some people are afraid of showing their drawing to others. They think they’ll be ridiculed if their sketch looks like it was drawn by a five-year old.</p>
<p>In truth, it doesn’t matter if you are good at sketching. The less formal the sketch, the better. In fact, avoid the urge to use a pencil as it leaves too much room for you to ponder, erase, re-draw, second-guess…</p>
<p>But a permanent marker, <i>now you’re talking</i>. A nice big, fat Sharpie is the perfect tool because it requires you to really think through your idea before you put the pen to the paper. “<i>What if it doesn’t work or the layout’s all wrong?</i> ” Great! Grab a new piece of paper and start from where you left off, having learned something valuable in a matter of minutes.</p>
<p>The sketch is not the end goal. The end goal of the drawing process is what you learn <i>while</i> sketching. So don’t worry if you can’t sketch. In fact, if you’re too good you might just fool yourself into thinking your sketch is a <i>deliverable</i>. It’s not. The real value of sketching is that it allows you to explore and refine ideas in a quick, iterative and visual manner with little overhead or learning curve. Rapid ideation around flow and interaction, layout and hierarchy, can be quickly established, rearranged or discarded wholesale—all without ever touching a computer.</p>
<p><i>One added benefit to sketching your ideas is the ability to share, collaborate and improve upon an idea. Show a stakeholder the sketch and then encourage them to mark it up. You can even give them the red pen and let them revel in the power!</i></p>
<p>In the end, you will gain a deeper understanding of the problem you are trying to solve, and a head-start on implementing a great design!</p></div>
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<span class="date" title="posts on this day"><span class="published updated" title="2010-01-21T19:25:34-00:00"></span>January 21, 2010</span>
<span class="hcard">by <span class="fn">Joshua Brewer</span></span>
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<p class="hcard"><span class="fn"><a href="http://www.twitter.com/bokardo" class="url" rel="me">Joshua Porter</a></span> is a long-time interface and product designer and is currently Director of UX at <a href="http://www.hubspot.com/" title="All in one marketing software">HubSpot</a>. He is also the publisher of <a href="http://bokardo.com/">bokardo.com</a> and wrote the book <a href="http://bokardo.com/archives/designing-for-the-social-web-the-book/">Designing for the Social Web</a>. <a href="http://www.twitter.com/bokardo">
Follow Josh Porter on twitter</a>.</p>
<p class="hcard"><span class="fn"><a href="http://www.twitter.com/jbrewer" class="url" rel="me">Joshua Brewer</a></span> is a designer with a love for beautiful, usable products. He is currently Principal Designer at <a href="http://www.twitter.com/">Twitter</a> and the former Director of UX at Socialcast.com. <a href="http://www.twitter.com/jbrewer">Follow Josh Brewer on twitter</a>.</p>
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