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Week 4.html
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<meta name="author" content="Joshua Brewer, Joshua Porter">
<meta name="description" content="Weekly insights into better UX practices">
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<h1 class="tagged-with">The following posts have been tagged <span class="tag">week 4</span></h1>
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<span class="ornamentation_r">☞</span> <span class="week week_04">Week 04</span> <span class="ornamentation_l">☜</span>
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<a href="http://52weeksofux.com/post/358515571/constraints-fuel-creativity" rel="bookmark" title="permanent link to this post">Constraints Fuel Creativity</a>
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<p>We are often led to believe that the more freedom we have the more creative we will be. Full creative license? Sweet. Unlimited budget? Awesome! No timetable? Even better.</p>
<p><i>Yeah, right.</i></p>
<p>I say embrace your constraints and draw out of them the very solution that sets you apart from the crowd.</p>
<p>The imposition of constraints can lead to great design decisions. Limitations often force you to view things from a perspective you are not accustomed to and, in turn, can stimulate the clarity and purpose of the design, rather than debilitate and hinder your creative process.</p>
<p>One of the most obvious and currently talked about examples is the iPhone (and as of yesterday, the iPad). There are incredible limitations with such a device. So many that people initially speculated it would be a massive failure. However, the team at Apple truly embodies this ethos. Despite physical constraints, technological constraints, time constraints and, of course, the “Steve” constraint, the team was able to unlock innovative solutions that allowed them to create something truly unique.</p>
<p>Are there problems with the iPhone? Yes. Of course there are. The point is if you want to create a truly compelling experience, don’t complain about your constraints; embrace them. And in doing so, set your creativity on fire!</p></div>
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<span class="date" title="posts on this day"><span class="published updated" title="2010-01-28T17:39:00-00:00"></span>January 28, 2010</span>
<span class="hcard">by <span class="fn">Joshua Brewer</span></span>
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<span class="ornamentation_r">☞</span> <span class="week week_04">Week 04</span> <span class="ornamentation_l">☜</span>
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<a href="http://52weeksofux.com/post/358515809/apples-ipad-for-what-audience" rel="bookmark" title="permanent link to this post">Apple’s iPad: For what Audience?</a>
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<p>After years of speculation, Apple finally released a tablet computer yesterday called the iPad. There was fanfare! There was rejoicing!</p>
<p>There was also much criticism: everything from it doesn’t have a camera or USB port to it doesn’t support Flash or HDMI out to it doesn’t let you multi-task. In 24 hours we have dozens of reasons why the iPad will fail in the marketplace.</p>
<p>But what if the iPad simply isn’t for the people who are critiquing it? What if the experience the Apple designers have in mind isn’t the one the tech writers and bloggers have been dreaming about for a half-decade? What if you, early-adopter geek fanperson, aren’t actually the target audience?</p>
<p>Humans suffer from a subjective viewpoint. We see the universe with us at the center of it. It’s almost impossible to gauge anything outside of our own desires…when we size up a new gadget such as the iPad we consider first and foremost: “What good is it TO ME?”.</p>
<p>User experience designers, however, cannot long suffer this fate. We must design (and hopefully critique other designs) from a more objective viewpoint.</p>
<p>As our initial subjective viewpoint fades, we might consider the iPad anew. Judging from the videos and early reviews, it makes many common activities very easy such as email, watching videos, and sharing photos. So let’s ask: “Who out there, what market, is this attractive to?”</p>
<p>The iPad is attractive to people for whom a laptop is overkill. Many spouses, parents, siblings, and children in our lives do not use computers in the same way we do. They are likely the primary audience for this device…the people who don’t need single pixel precision but can get by on single finger precision. They may use the iPad in the kitchen, the living room, the bedroom, even the bathroom. But they probably won’t use it in the office…</p>
<p>As designers and critics we must get out of our own head. Subjectivity, our inability to see as others do, can be a cruel master.</p></div>
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<span class="date" title="posts on this day"><span class="published updated" title="2010-01-28T17:39:00-00:00"></span>January 28, 2010</span>
<span class="hcard">by <span class="fn">Joshua Porter</span></span>
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<p class="hcard"><span class="fn"><a href="http://www.twitter.com/bokardo" class="url" rel="me">Joshua Porter</a></span> is a long-time interface and product designer and is currently Director of UX at <a href="http://www.hubspot.com/" title="All in one marketing software">HubSpot</a>. He is also the publisher of <a href="http://bokardo.com/">bokardo.com</a> and wrote the book <a href="http://bokardo.com/archives/designing-for-the-social-web-the-book/">Designing for the Social Web</a>. <a href="http://www.twitter.com/bokardo">
Follow Josh Porter on twitter</a>.</p>
<p class="hcard"><span class="fn"><a href="http://www.twitter.com/jbrewer" class="url" rel="me">Joshua Brewer</a></span> is a designer with a love for beautiful, usable products. He is currently Principal Designer at <a href="http://www.twitter.com/">Twitter</a> and the former Director of UX at Socialcast.com. <a href="http://www.twitter.com/jbrewer">Follow Josh Brewer on twitter</a>.</p>
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