diff --git a/Content.Server/Store/Systems/StoreSystem.Ui.cs b/Content.Server/Store/Systems/StoreSystem.Ui.cs
index a7490fd27ff..e60e11d9d16 100644
--- a/Content.Server/Store/Systems/StoreSystem.Ui.cs
+++ b/Content.Server/Store/Systems/StoreSystem.Ui.cs
@@ -250,10 +250,12 @@ private void OnBuyRequest(EntityUid uid, StoreComponent component, StoreBuyListi
                 HandleRefundComp(uid, component, upgradeActionId.Value);
         }
 
-        //broadcast event
         if (listing.ProductEvent != null)
         {
-            RaiseLocalEvent(listing.ProductEvent);
+            if (!listing.RaiseProductEventOnUser)
+                RaiseLocalEvent(listing.ProductEvent);
+            else
+                RaiseLocalEvent(buyer, listing.ProductEvent);
         }
 
         //log dat shit.
diff --git a/Content.Shared/Store/ListingPrototype.cs b/Content.Shared/Store/ListingPrototype.cs
index 2f067afbeeb..25245327ce9 100644
--- a/Content.Shared/Store/ListingPrototype.cs
+++ b/Content.Shared/Store/ListingPrototype.cs
@@ -98,6 +98,9 @@ public partial class ListingData : IEquatable<ListingData>, ICloneable
     [DataField("productEvent")]
     public object? ProductEvent;
 
+    [DataField]
+    public bool RaiseProductEventOnUser;
+
     /// <summary>
     /// used internally for tracking how many times an item was purchased.
     /// </summary>
@@ -120,7 +123,7 @@ public bool Equals(ListingData? listing)
             Description != listing.Description ||
             ProductEntity != listing.ProductEntity ||
             ProductAction != listing.ProductAction ||
-            ProductEvent != listing.ProductEvent ||
+            ProductEvent?.GetType() != listing.ProductEvent?.GetType() ||
             RestockTime != listing.RestockTime)
             return false;