diff --git a/app/assets/icons/dislike.svg b/app/assets/icons/dislike.svg
new file mode 100644
index 00000000..406bb56b
--- /dev/null
+++ b/app/assets/icons/dislike.svg
@@ -0,0 +1,28 @@
+<?xml version="1.0" encoding="utf-8"?>
+<!-- Generator: Adobe Illustrator 25.0.0, SVG Export Plug-In . SVG Version: 6.00 Build 0)  -->
+<svg version="1.1" id="Layer_2_1_" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px"
+   viewBox="0 0 512 512" style="enable-background:new 0 0 512 512; transform: rotate(180deg);" xml:space="preserve">
+<style type="text/css">
+  .st0{fill:#6495ED;}
+  .st1{fill:#FFDEAD;}
+  .st2{fill:#333333;}
+</style>
+<path class="st0" d="M112,448c0,8.8-7.2,16-16,16H32c-8.8,0-16-7.2-16-16V224c0-8.8,7.2-16,16-16h64c8.8,0,16,7.2,16,16V448z"/>
+<path class="st1" d="M512,229.5c0-30.4-24.1-53.5-53.8-53.5H329.3c20.9-36.5,30.7-74.9,30.7-90.1c0-26.5-20.6-53.9-55.1-53.9
+  c-67.6,0-32.7,76.4-108.1,136.8l-33.6,24.8c-2.1,1.5-4.1,4-4.1,6.4c0,5.9,5.3,7.9,7.9,8v192.1c-3.9,0.5-7,3.9-7,7.9
+  c0,2.6,1.3,5.1,3.6,6.7l50.5,33.4c27.7,20.5,61.9,31.8,96.4,31.8h56c29.7,0,53.8-24,53.8-53.5c0-1.6-0.1-3.3-0.2-4.9
+  c18.7-8.8,30.8-27.3,30.8-48.1c0-6.3-1.2-12.6-3.5-18.5c20.2-7.9,34-27.4,34-49.7c0-8.8-2.2-17.5-6.5-25.2
+  C496.5,273,512,252.8,512,229.5z"/>
+<path class="st2" d="M96,191.1H32c-17.7,0-32,14.3-32,31.1v223.1c0,17.7,14.3,31.1,32,31.1h64c17.7,0,32-14.3,32-31.1V223.1
+  C128,206.3,113.7,191.1,96,191.1L96,191.1z M112,448c0,8.8-7.2,16-16,16H32c-8.8,0-16-7.2-16-16V224c0-8.8,7.2-16,16-16h64
+  c8.8,0,16,7.2,16,16V448z M512,229.5c0-30.4-24.1-53.5-53.8-53.5H329.3c20.9-36.5,30.7-74.9,30.7-90.1c0-26.5-20.6-53.9-55.1-53.9
+  c-67.6,0-32.7,76.4-108.1,136.8l-33.6,24.8c-2.1,1.5-4.1,4-4.1,6.4c0,6,5.4,8,8,8c1.7,0,3.3-0.5,4.8-1.6l33.7-25
+  C285.8,117.1,253.2,48,304.8,48c24.5,0,39.2,19.3,39.2,37.9c0,12.1-9,49.7-30.7,85.6l-5.3,8c-0.9,1.3-1.3,2.9-1.3,4.4
+  c0,4.6,3.8,8,8,8h143.5c20.8,0,37.8,16.8,37.8,37.5c0,19.5-15.5,35.8-35.2,37.2c-4.2,0.3-7.5,3.8-7.5,8c0,7.2,12.1,11.2,12.1,30.6
+  c0,18-13,33.5-30.8,36.8c-2.8,0.5-6.5,3.1-6.5,7.9c0,5.1,6.8,9.6,6.8,23.6c0,16.2-10.5,30.4-26.2,35.5c-3.4,1.1-5.5,4.2-5.5,7.6
+  c0,2.2,1.2,4.5,1.2,10c0,20.7-17,37.5-37.8,37.5h-56c-31.1,0-61.9-10.2-87.2-29l-50.9-33.7c-1.4-0.9-2.9-1.3-4.4-1.3
+  c-4.4,0-8,3.6-8,8c0,2.6,1.3,5.1,3.6,6.7l50.6,33.4c27.7,20.5,61.9,31.8,96.4,31.8h56c29.7,0,53.8-24,53.8-53.5
+  c0-1.6-0.1-3.3-0.2-4.9c18.7-8.8,30.8-27.3,30.8-48.1c0-6.3-1.2-12.6-3.5-18.5c20.2-7.9,34-27.4,34-49.7c0-8.8-2.2-17.5-6.5-25.2
+  C496.5,273,512,252.8,512,229.5L512,229.5z"/>
+  <path class="gray" fill="#333333" d="m96,191.1l-64,0c-17.7,0 -32,14.3 -32,31.1l0,223.1c0,17.7 14.3,31.1 32,31.1l64,0c17.7,0 32,-14.3 32,-31.1l0,-222.2c0,-16.8 -14.3,-32 -32,-32l0,0zm16,256.9c0,8.8 -7.2,16 -16,16l-64,0c-8.8,0 -16,-7.2 -16,-16l0,-224c0,-8.8 7.2,-16 16,-16l64,0c8.8,0 16,7.2 16,16l0,224zm400,-218.5c0,-30.4 -24.1,-53.5 -53.8,-53.5l-128.9,0c20.9,-36.5 30.7,-74.9 30.7,-90.1c0,-26.5 -20.6,-53.9 -55.1,-53.9c-67.6,0 -32.7,76.4 -108.1,136.8l-33.6,24.8c-2.1,1.5 -4.1,4 -4.1,6.4c0,6 5.4,8 8,8c1.7,0 3.3,-0.5 4.8,-1.6l33.7,-25c80.2,-64.3 47.6,-133.4 99.2,-133.4c24.5,0 39.2,19.3 39.2,37.9c0,12.1 -9,49.7 -30.7,85.6l-5.3,8c-0.9,1.3 -1.3,2.9 -1.3,4.4c0,4.6 3.8,8 8,8l143.5,0c20.8,0 37.8,16.8 37.8,37.5c0,19.5 -15.5,35.8 -35.2,37.2c-4.2,0.3 -7.5,3.8 -7.5,8c0,7.2 12.1,11.2 12.1,30.6c0,18 -13,33.5 -30.8,36.8c-2.8,0.5 -6.5,3.1 -6.5,7.9c0,5.1 6.8,9.6 6.8,23.6c0,16.2 -10.5,30.4 -26.2,35.5c-3.4,1.1 -5.5,4.2 -5.5,7.6c0,2.2 1.2,4.5 1.2,10c0,20.7 -17,37.5 -37.8,37.5l-56,0c-31.1,0 -61.9,-10.2 -87.2,-29l-50.9,-33.7c-1.4,-0.9 -2.9,-1.3 -4.4,-1.3c-4.4,0 -8,3.6 -8,8c0,2.6 1.3,5.1 3.6,6.7l50.6,33.4c27.7,20.5 61.9,31.8 96.4,31.8l56,0c29.7,0 53.8,-24 53.8,-53.5c0,-1.6 -0.1,-3.3 -0.2,-4.9c18.7,-8.8 30.8,-27.3 30.8,-48.1c0,-6.3 -1.2,-12.6 -3.5,-18.5c20.2,-7.9 34,-27.4 34,-49.7c0,-8.8 -2.2,-17.5 -6.5,-25.2c21.4,-7.1 36.9,-27.3 36.9,-50.6l0,0z"/>
+</svg>
diff --git a/app/components/icons-generated/Dislike.js b/app/components/icons-generated/Dislike.js
new file mode 100644
index 00000000..cdbfef87
--- /dev/null
+++ b/app/components/icons-generated/Dislike.js
@@ -0,0 +1,38 @@
+import * as React from 'react'
+const SvgDislike = (props) => (
+  <svg
+    xmlns="http://www.w3.org/2000/svg"
+    viewBox="0 0 512 512"
+    style={{
+      enableBackground: 'new 0 0 512 512',
+      transform: 'rotate(180deg)',
+    }}
+    xmlSpace="preserve"
+    {...props}
+  >
+    <path
+      d="M112 448c0 8.8-7.2 16-16 16H32c-8.8 0-16-7.2-16-16V224c0-8.8 7.2-16 16-16h64c8.8 0 16 7.2 16 16v224z"
+      style={{
+        fill: '#6495ed',
+      }}
+    />
+    <path
+      d="M512 229.5c0-30.4-24.1-53.5-53.8-53.5H329.3c20.9-36.5 30.7-74.9 30.7-90.1 0-26.5-20.6-53.9-55.1-53.9-67.6 0-32.7 76.4-108.1 136.8l-33.6 24.8c-2.1 1.5-4.1 4-4.1 6.4 0 5.9 5.3 7.9 7.9 8v192.1c-3.9.5-7 3.9-7 7.9 0 2.6 1.3 5.1 3.6 6.7l50.5 33.4c27.7 20.5 61.9 31.8 96.4 31.8h56c29.7 0 53.8-24 53.8-53.5 0-1.6-.1-3.3-.2-4.9 18.7-8.8 30.8-27.3 30.8-48.1 0-6.3-1.2-12.6-3.5-18.5 20.2-7.9 34-27.4 34-49.7 0-8.8-2.2-17.5-6.5-25.2 21.6-7 37.1-27.2 37.1-50.5z"
+      style={{
+        fill: '#ffdead',
+      }}
+    />
+    <path
+      d="M96 191.1H32c-17.7 0-32 14.3-32 31.1v223.1c0 17.7 14.3 31.1 32 31.1h64c17.7 0 32-14.3 32-31.1V223.1c0-16.8-14.3-32-32-32zM112 448c0 8.8-7.2 16-16 16H32c-8.8 0-16-7.2-16-16V224c0-8.8 7.2-16 16-16h64c8.8 0 16 7.2 16 16v224zm400-218.5c0-30.4-24.1-53.5-53.8-53.5H329.3c20.9-36.5 30.7-74.9 30.7-90.1 0-26.5-20.6-53.9-55.1-53.9-67.6 0-32.7 76.4-108.1 136.8l-33.6 24.8c-2.1 1.5-4.1 4-4.1 6.4 0 6 5.4 8 8 8 1.7 0 3.3-.5 4.8-1.6l33.7-25C285.8 117.1 253.2 48 304.8 48c24.5 0 39.2 19.3 39.2 37.9 0 12.1-9 49.7-30.7 85.6l-5.3 8c-.9 1.3-1.3 2.9-1.3 4.4 0 4.6 3.8 8 8 8h143.5c20.8 0 37.8 16.8 37.8 37.5 0 19.5-15.5 35.8-35.2 37.2-4.2.3-7.5 3.8-7.5 8 0 7.2 12.1 11.2 12.1 30.6 0 18-13 33.5-30.8 36.8-2.8.5-6.5 3.1-6.5 7.9 0 5.1 6.8 9.6 6.8 23.6 0 16.2-10.5 30.4-26.2 35.5-3.4 1.1-5.5 4.2-5.5 7.6 0 2.2 1.2 4.5 1.2 10 0 20.7-17 37.5-37.8 37.5h-56c-31.1 0-61.9-10.2-87.2-29l-50.9-33.7c-1.4-.9-2.9-1.3-4.4-1.3-4.4 0-8 3.6-8 8 0 2.6 1.3 5.1 3.6 6.7l50.6 33.4c27.7 20.5 61.9 31.8 96.4 31.8h56c29.7 0 53.8-24 53.8-53.5 0-1.6-.1-3.3-.2-4.9 18.7-8.8 30.8-27.3 30.8-48.1 0-6.3-1.2-12.6-3.5-18.5 20.2-7.9 34-27.4 34-49.7 0-8.8-2.2-17.5-6.5-25.2 21.4-7.1 36.9-27.3 36.9-50.6z"
+      style={{
+        fill: '#333',
+      }}
+    />
+    <path
+      className="dislike_svg__gray"
+      fill="#333"
+      d="M96 191.1H32c-17.7 0-32 14.3-32 31.1v223.1c0 17.7 14.3 31.1 32 31.1h64c17.7 0 32-14.3 32-31.1V223.1c0-16.8-14.3-32-32-32zM112 448c0 8.8-7.2 16-16 16H32c-8.8 0-16-7.2-16-16V224c0-8.8 7.2-16 16-16h64c8.8 0 16 7.2 16 16v224zm400-218.5c0-30.4-24.1-53.5-53.8-53.5H329.3c20.9-36.5 30.7-74.9 30.7-90.1 0-26.5-20.6-53.9-55.1-53.9-67.6 0-32.7 76.4-108.1 136.8l-33.6 24.8c-2.1 1.5-4.1 4-4.1 6.4 0 6 5.4 8 8 8 1.7 0 3.3-.5 4.8-1.6l33.7-25C285.8 117.1 253.2 48 304.8 48c24.5 0 39.2 19.3 39.2 37.9 0 12.1-9 49.7-30.7 85.6l-5.3 8c-.9 1.3-1.3 2.9-1.3 4.4 0 4.6 3.8 8 8 8h143.5c20.8 0 37.8 16.8 37.8 37.5 0 19.5-15.5 35.8-35.2 37.2-4.2.3-7.5 3.8-7.5 8 0 7.2 12.1 11.2 12.1 30.6 0 18-13 33.5-30.8 36.8-2.8.5-6.5 3.1-6.5 7.9 0 5.1 6.8 9.6 6.8 23.6 0 16.2-10.5 30.4-26.2 35.5-3.4 1.1-5.5 4.2-5.5 7.6 0 2.2 1.2 4.5 1.2 10 0 20.7-17 37.5-37.8 37.5h-56c-31.1 0-61.9-10.2-87.2-29l-50.9-33.7c-1.4-.9-2.9-1.3-4.4-1.3-4.4 0-8 3.6-8 8 0 2.6 1.3 5.1 3.6 6.7l50.6 33.4c27.7 20.5 61.9 31.8 96.4 31.8h56c29.7 0 53.8-24 53.8-53.5 0-1.6-.1-3.3-.2-4.9 18.7-8.8 30.8-27.3 30.8-48.1 0-6.3-1.2-12.6-3.5-18.5 20.2-7.9 34-27.4 34-49.7 0-8.8-2.2-17.5-6.5-25.2 21.4-7.1 36.9-27.3 36.9-50.6z"
+    />
+  </svg>
+)
+export default SvgDislike
diff --git a/app/components/icons-generated/index.js b/app/components/icons-generated/index.js
index e88c7969..03da66c1 100644
--- a/app/components/icons-generated/index.js
+++ b/app/components/icons-generated/index.js
@@ -1,6 +1,7 @@
 export {default as Code} from './Code'
 export {default as DarkLight} from './DarkLight'
 export {default as Discord} from './Discord'
+export {default as Dislike} from './Dislike'
 export {default as Edit} from './Edit'
 export {default as Ellipsis} from './Ellipsis'
 export {default as Flag} from './Flag'
diff --git a/app/routes/questions/$question.tsx b/app/routes/questions/$question.tsx
index b9765e28..672fa044 100644
--- a/app/routes/questions/$question.tsx
+++ b/app/routes/questions/$question.tsx
@@ -155,6 +155,7 @@ export function Question({
                   <Tags tags={tags} selectQuestion={selectQuestion} />
                   <div className="actions">
                     <Action pageid={pageid} actionType={ActionType.HELPFUL} />
+                    <Action pageid={pageid} actionType={ActionType.UNHELPFUL} />
                     {answerEditLink && (
                       // TODO: on the first click (remember in localstorage), display a disclaimer popup text from https://stampy.ai/wiki/Edit_popup
                       <a
diff --git a/app/routes/questions/actions.tsx b/app/routes/questions/actions.tsx
index 880ceced..cdc31c49 100644
--- a/app/routes/questions/actions.tsx
+++ b/app/routes/questions/actions.tsx
@@ -3,7 +3,16 @@ import type {ActionArgs} from '@remix-run/cloudflare'
 import {Form, useSearchParams} from '@remix-run/react'
 import {redirect, json} from '@remix-run/cloudflare'
 import {makeColumnIncrementer} from '~/server-utils/stampy'
-import {DarkLight, Edit, Flag, Followup, Hide, Like, Search} from '~/components/icons-generated'
+import {
+  DarkLight,
+  Edit,
+  Flag,
+  Followup,
+  Hide,
+  Like,
+  Search,
+  Dislike,
+} from '~/components/icons-generated'
 
 export enum ActionType {
   DARKLIGHT = 'darkLight',
@@ -11,6 +20,7 @@ export enum ActionType {
   FLAG = 'flag',
   FOLLOWUP = 'followup',
   HELPFUL = 'helpful',
+  UNHELPFUL = 'unhelpful',
   HIDE = 'hide',
   REQUEST = 'request',
   SEARCH = 'search',
@@ -50,6 +60,11 @@ const actions = {
     title: 'Helpful',
     handler: makeColumnIncrementer('Helpful'),
   },
+  unhelpful: {
+    Icon: Dislike,
+    title: 'Unhelpful',
+    handler: makeColumnIncrementer('Unhelpful'),
+  },
   hide: {
     Icon: Hide,
     title: 'Hide',
diff --git a/app/server-utils/stampy.ts b/app/server-utils/stampy.ts
index 12716e7d..b8e2aa3e 100644
--- a/app/server-utils/stampy.ts
+++ b/app/server-utils/stampy.ts
@@ -443,7 +443,7 @@ export const incAnswerColumn = async (column: string, pageid: PageId, subtract:
   const incBy = subtract ? -1 : 1
   const payload = {
     row: {
-      cells: [{column, value: (row.values.Helpful || 0) + incBy}],
+      cells: [{column, value: (row.values[column] || 0) + incBy}],
     },
   }
   const result = await sendToCoda(url, payload, 'PUT')