diff --git a/subscribie/blueprints/checkout/__init__.py b/subscribie/blueprints/checkout/__init__.py
index b48df5fa..5c08811e 100644
--- a/subscribie/blueprints/checkout/__init__.py
+++ b/subscribie/blueprints/checkout/__init__.py
@@ -277,6 +277,20 @@ def instant_payment_complete():
     return redirect(url_for("checkout.thankyou", _scheme=scheme, _external=True))
 
 
+def return_thankyou_page():
+    settings = Setting.query.first()
+    # If a custom_thank_you_url is set,
+    # get custom_thank_you_url
+    # so can redirect subscriber to the custom_thank_you_url
+    # otherwise use default thankyou.html
+    # https://github.com/Subscribie/subscribie/issues/1219
+    custom_thank_you_url = settings.custom_thank_you_url
+    if custom_thank_you_url is None:
+        return render_template("thankyou.html")
+    else:
+        return redirect(custom_thank_you_url)
+
+
 @checkout.route("/thankyou", methods=["GET"])
 def thankyou():
     is_donation = session.get("is_donation", False)
@@ -286,6 +300,15 @@ def thankyou():
         log.warn("Visit to /thankyou with no plan in session")
         return redirect("/")
 
+    # Remove subscribie_checkout_session_id from session
+    checkout_session_id = session.pop("subscribie_checkout_session_id", None)
+    if checkout_session_id is None:
+        log.warning(
+            """checkout_session_id returned None. redirecting to thank you page.\n
+            This can happen if the thank you page is reloaded, for example."""
+        )
+        return return_thankyou_page()
+
     # Activate shop if session["sitename"] present
     if session.get("sitename"):
         # Build activation api request
@@ -321,8 +344,6 @@ def thankyou():
                 f"Unable to activate shop {sitename}. Unhandled reason: {e}."
             )  # noqa: E501
 
-    # Remove subscribie_checkout_session_id from session
-    checkout_session_id = session.pop("subscribie_checkout_session_id", None)
     email = session.get("email", current_app.config["MAIL_DEFAULT_SENDER"])
 
     if is_donation is False:
@@ -342,7 +363,7 @@ def thankyou():
 
         # Signal that a new subscriber has signed up
         signal_new_subscriber.send(
-            current_app._get_current_object(), email=email, subscription_uuid=uuid
+            current_app._get_current_object(), subscription_uuid=uuid
         )
     else:
         uuid = None
@@ -363,17 +384,7 @@ def thankyou():
         subscription_uuid=uuid,
     )
 
-    # If a custom_thank_you_url is set,
-    # redirect subscriber to the custom_thank_you_url
-    # otherwise use default thankyou.html
-    # https://github.com/Subscribie/subscribie/issues/1219
-    settings = Setting.query.first()
-
-    custom_thank_you_url = settings.custom_thank_you_url
-    if custom_thank_you_url is None:
-        return render_template("thankyou.html")
-    else:
-        return redirect(custom_thank_you_url)
+    return return_thankyou_page()
 
 
 @checkout.route("/stripe-create-checkout-session", methods=["POST"])
@@ -761,7 +772,6 @@ def create_subscription(
                     if subscription.plan.is_free() is False:
                         log.error("Could not set cancel_at: {e}")
 
-        newSubscriberEmailNotification()
     # Clear chosen_question_ids_answers from session since we've now stored them
     # Ref https://github.com/Subscribie/subscribie/issues/1374
     session.pop("chosen_question_ids_answers", None)
diff --git a/subscribie/email.py b/subscribie/email.py
index 00475488..756004e7 100644
--- a/subscribie/email.py
+++ b/subscribie/email.py
@@ -5,7 +5,6 @@
     Setting,
     User,
     Company,
-    Plan,
     EmailTemplate,
 )
 from subscribie import settings
@@ -53,9 +52,12 @@ def send_email(to_email=None, subject=None, body_html=None, body_plaintext=None)
         log.error(f"Failed to send email. {e}")
 
 
-def send_welcome_email(to_email=None):
+def send_welcome_email(to_email=None, subscription=None, **kwargs):
     company = Company.query.first()
-    plan = Plan.query.filter_by(uuid=session.get("plan", None)).first()
+    if subscription is None:
+        log.error("Cannot send_welcome_email because subscription is None")
+        return
+    plan = subscription.plan
 
     # Send welcome email (either default template of custom, if active)
     custom_template = EmailTemplate.query.first()
diff --git a/subscribie/emails/user-new-subscriber-notification.jinja2.html b/subscribie/emails/user-new-subscriber-notification.jinja2.html
new file mode 100644
index 00000000..9d582506
--- /dev/null
+++ b/subscribie/emails/user-new-subscriber-notification.jinja2.html
@@ -0,0 +1,9 @@
+You have a new subscriber! <br />
+
+{% if subscriber_email %}
+Email: {{ subscriber_email }}<br />
+{% endif %}
+
+{% if subscription %}
+Name: {{ subscription.person.given_name }} {{ subscription.person.family_name }}<br />
+{% endif %}
\ No newline at end of file
diff --git a/subscribie/notifications.py b/subscribie/notifications.py
index 4cd969ac..5e59b1e9 100644
--- a/subscribie/notifications.py
+++ b/subscribie/notifications.py
@@ -17,11 +17,28 @@ def newSubscriberEmailNotification(*args, **kwargs):
     try:
         company = Company.query.first()
         msg = EmailMessageQueue()
-        msg["subject"] = f"{company.name} - new subscriber"
+        subscriber_email = kwargs.get("subscriber_email")
+        log.debug(
+            f"newSubscriberEmailNotification subscriber_email is: {subscriber_email}"
+        )
+        msg["subject"] = f"{company.name} - new subscriber ({subscriber_email})"
         msg["from"] = current_app.config["EMAIL_LOGIN_FROM"]
         shopadmins = User.query.all()  # all shop admins
         msg["to"] = [user.email for user in shopadmins]  # all shop admins
-        msg.set_content("you have a new subscriber!")
+        # use user-new-subscriber-notification.jinja2.html
+        email_template = str(
+            Path(
+                current_app.root_path
+                + "/emails/user-new-subscriber-notification.jinja2.html"
+            )
+        )
+        with open(email_template) as file_:
+            template = Template(file_.read())
+            html = template.render(**kwargs)
+            msg.add_alternative(html, subtype="html")
+            log.debug(
+                f"newSubscriberEmailNotification rendered as:\nSubject: {msg['subject']}\n{html}"  # noqa: E501
+            )
         setting = Setting.query.first()
         if setting.reply_to_email_address is not None:
             msg["reply-to"] = setting.reply_to_email_address
diff --git a/subscribie/receivers.py b/subscribie/receivers.py
index 4be254df..34847e70 100644
--- a/subscribie/receivers.py
+++ b/subscribie/receivers.py
@@ -4,7 +4,10 @@
     send_donation_thankyou_email,
     send_welcome_email,
 )
-from subscribie.notifications import subscriberPaymentFailedNotification
+from subscribie.notifications import (
+    subscriberPaymentFailedNotification,
+    newSubscriberEmailNotification,
+)
 from subscribie.models import Subscription, Document
 from subscribie.database import database
 import sqlalchemy
@@ -100,8 +103,31 @@ def receiver_send_subscriber_payment_failed_notification_email(*args, **kwargs):
 
 
 def receiver_new_subscriber(*args, **kwargs):
-    to_email = kwargs.get("email")
-    send_welcome_email(to_email=to_email)
+    subscription_uuid = kwargs.get("subscription_uuid")
+    subscription = None
+    try:
+        subscription = (
+            Subscription.query.where(Subscription.uuid == subscription_uuid)
+            .execution_options(include_archived=True)
+            .one()
+        )
+        subscriber_email = subscription.person.email
+    except sqlalchemy.exc.NoResultFound:
+        if subscription is None and subscription_uuid != "test":
+            msg = "Got receiver_new_subscriber event but no associated subscription found."  # noqa: E501
+            log.error(msg)
+            return
+        elif subscription_uuid == "test":
+            log.info("Testing receiver_new_subscriber with dummy subscription")
+            subscriber_email = "test-subscriber@example.com"
+
+    kwargs = {}
+    kwargs["subscription_uuid"] = subscription_uuid
+    kwargs["subscriber_email"] = subscriber_email
+    kwargs["subscription"] = subscription
+
+    send_welcome_email(to_email=subscriber_email, subscription=subscription)
+    newSubscriberEmailNotification(**kwargs)
 
 
 def receiver_new_donation(*args, **kwargs):
diff --git a/subscribie/views.py b/subscribie/views.py
index 3f262289..23e99a56 100644
--- a/subscribie/views.py
+++ b/subscribie/views.py
@@ -29,7 +29,8 @@
 )
 from subscribie.blueprints.style import inject_custom_style
 from subscribie.database import database
-from subscribie.signals import register_signal_handlers
+from subscribie.signals import register_signal_handlers, signal_new_subscriber
+
 from subscribie.blueprints.admin.stats import (
     get_number_of_active_subscribers,
     get_monthly_revenue,
@@ -48,6 +49,7 @@
 from pathlib import PurePosixPath
 from urllib.parse import unquote
 from sqlalchemy import func
+from subscribie.notifications import newSubscriberEmailNotification
 
 log = logging.getLogger(__name__)
 
@@ -177,6 +179,12 @@ def health():
     return "OK", 200
 
 
+@bp.route("/test-signal_new_subscriber")
+def test_email():
+    signal_new_subscriber.send(subscription_uuid="test")
+    return "Test signal_new_subscriber email generated."
+
+
 @bp.route("/notification")
 def test_notifications():
     log.debug("Test debug notification")