diff --git a/apps/cms/src/hooks/revalidate-globals.ts b/apps/cms/src/hooks/revalidate-globals.ts
new file mode 100644
index 00000000..8d37ae94
--- /dev/null
+++ b/apps/cms/src/hooks/revalidate-globals.ts
@@ -0,0 +1,52 @@
+// revalidate the page in the background, so the user doesn't have to wait
+// notice that the hook itself is not async and we are not awaiting `revalidate`
+
+import type { AfterChangeHook } from "payload/dist/globals/config/types";
+
+// only revalidate existing docs that are published (not drafts)
+export const revalidateGlobal: AfterChangeHook = ({ doc, req, global }) => {
+  const locale = req.locale;
+  if (!locale) {
+    req.payload.logger.error("locale not set, cannot revalidate");
+    return;
+  }
+  const revalidate = async (): Promise<void> => {
+    const revalidationKey = process.env.PAYLOAD_REVALIDATION_KEY;
+    if (!revalidationKey) {
+      req.payload.logger.error(
+        "PAYLOAD_REVALIDATION_KEY not set, cannot revalidate",
+      );
+      return;
+    }
+    try {
+      const fetchUrl = `${
+        process.env.PUBLIC_FRONTEND_URL
+      }/next_api/revalidate-global?${new URLSearchParams({
+        secret: encodeURIComponent(revalidationKey),
+        global: encodeURIComponent(global.slug),
+        locale: encodeURIComponent(locale),
+      }).toString()}`;
+      req.payload.logger.info(
+        `sending revalidate request ${fetchUrl.replace(revalidationKey, "REDACTED")}`,
+      );
+      const res = await fetch(fetchUrl);
+      if (res.ok) {
+        const thing = await res.json();
+        req.payload.logger.info(`revalidate response ${JSON.stringify(thing)}`);
+        req.payload.logger.info(`Revalidated global ${global.slug}`);
+      } else {
+        req.payload.logger.error(
+          `Error revalidating collection ${global.slug}`,
+        );
+      }
+    } catch (err: unknown) {
+      req.payload.logger.error(
+        `Error hitting revalidate collection ${global.slug}`,
+      );
+    }
+  };
+
+  void revalidate();
+
+  return doc;
+};
diff --git a/apps/cms/src/payload.config.ts b/apps/cms/src/payload.config.ts
index 459e2d74..69827f4b 100644
--- a/apps/cms/src/payload.config.ts
+++ b/apps/cms/src/payload.config.ts
@@ -35,6 +35,7 @@ import { Footer } from "./globals/footer";
 import { LandingPage } from "./globals/landing-page";
 import { MainNavigation } from "./globals/main-navigation";
 import { useCloudStorage } from "./util";
+import { revalidateGlobal } from "./hooks/revalidate-globals";
 
 declare module "payload" {
   // eslint-disable-next-line @typescript-eslint/no-empty-interface -- not applicable
@@ -203,5 +204,21 @@ export default buildConfig({
         },
       },
     }),
+    // add revalidateGlobal hook to all globals
+    (config) => {
+      return {
+        ...config,
+        globals: config.globals?.map((global) => ({
+          ...global,
+          hooks: {
+            ...global.hooks,
+            afterChange: [
+              ...(global.hooks?.afterChange ?? []),
+              revalidateGlobal,
+            ],
+          },
+        })),
+      };
+    },
   ],
 });
diff --git a/apps/web/src/app/[lang]/page.tsx b/apps/web/src/app/[lang]/page.tsx
index dedf8a93..b416e8de 100644
--- a/apps/web/src/app/[lang]/page.tsx
+++ b/apps/web/src/app/[lang]/page.tsx
@@ -22,7 +22,7 @@ export default async function Home({
 }) {
   const dictionary = await getDictionary(lang);
 
-  const landingPageData = await fetchLandingPage({});
+  const landingPageData = await fetchLandingPage(lang)({});
   if (!landingPageData) {
     // TODO: Real error handling / show error page
     return "Unable to fetch landing page data, please refresh";
diff --git a/apps/web/src/app/next_api/revalidate-global/route.ts b/apps/web/src/app/next_api/revalidate-global/route.ts
new file mode 100644
index 00000000..eb22e07d
--- /dev/null
+++ b/apps/web/src/app/next_api/revalidate-global/route.ts
@@ -0,0 +1,38 @@
+import { revalidateTag } from "next/cache";
+import type { NextRequest } from "next/server";
+import { NextResponse } from "next/server";
+
+// this endpoint will revalidate a page by tag or path
+// this is to achieve on-demand revalidation of pages that use this data
+// send either `collection` and `slug` or `revalidatePath` as query params
+export function GET(request: NextRequest): NextResponse {
+  const global = decodeURIComponent(
+    request.nextUrl.searchParams.get("global") ?? "",
+  );
+  const locale = decodeURIComponent(
+    request.nextUrl.searchParams.get("locale") ?? "",
+  );
+  const secret = decodeURIComponent(
+    request.nextUrl.searchParams.get("secret") ?? "",
+  );
+
+  if (secret !== process.env.NEXT_REVALIDATION_KEY) {
+    // eslint-disable-next-line no-console -- for debugging purposes
+    console.log("invalid secret from revalidate request: ", secret);
+    return NextResponse.json({ revalidated: false, now: Date.now() });
+  }
+
+  if (typeof global === "string" && typeof locale === "string") {
+    const tagToRevalidate = `getGlobal_/api/globals/${global}?locale=${locale}`;
+    // eslint-disable-next-line no-console -- for debugging purposes
+    console.log("revalidating tag: ", tagToRevalidate);
+    revalidateTag(tagToRevalidate);
+    return NextResponse.json({ revalidated: true, now: Date.now() });
+  }
+  // eslint-disable-next-line no-console -- for debugging purposes
+  console.log(
+    "invalid collection or fetchData from revalidate request: ",
+    global,
+  );
+  return NextResponse.json({ revalidated: false, now: Date.now() });
+}
diff --git a/apps/web/src/lib/api/fetcher.ts b/apps/web/src/lib/api/fetcher.ts
index a0dcd156..830393ef 100644
--- a/apps/web/src/lib/api/fetcher.ts
+++ b/apps/web/src/lib/api/fetcher.ts
@@ -74,19 +74,19 @@ export const getAll = <
 
 export const getOne =
   <Request extends Record<string, unknown>, Response>(path: string) =>
-  (req: Request & { locale?: string }) =>
+  (req: Request & { locale: string }) =>
     getAll<Request, Response[]>(path)(req).then((res) => res?.[0]);
 
-export const getGlobal = <Response>(path: string, locale?: string) =>
+export const getGlobal = <Response>(path: string, locale: string) =>
   fetcher<Record<string, never>, Response>(
-    () => `getGlobal_${path}`,
+    () => `getGlobal_${path}?locale=${locale}`,
     async (_, draft, fetchOptions): Promise<Response | undefined> => {
       const result = await fetch(
         `${process.env.PUBLIC_SERVER_URL}${path}?${qsStringify({
+          locale,
           depth: 10, // TODO: remove this when we have a better way to handle depth for example with GraphQL
           // Needs to be bigger than 1 to get media / images
           ...(draft ? { draft: "true" } : {}),
-          ...(locale ? { locale } : {}),
         }).toString()}`,
         {
           method: "GET",
diff --git a/apps/web/src/lib/api/landing-page.ts b/apps/web/src/lib/api/landing-page.ts
index 1824d31f..1eb43976 100644
--- a/apps/web/src/lib/api/landing-page.ts
+++ b/apps/web/src/lib/api/landing-page.ts
@@ -1,6 +1,5 @@
 import type { LandingPage } from "@tietokilta/cms-types/payload";
 import { getGlobal } from "./fetcher";
 
-export const fetchLandingPage = getGlobal<LandingPage>(
-  "/api/globals/landing-page",
-);
+export const fetchLandingPage = (locale: string) =>
+  getGlobal<LandingPage>("/api/globals/landing-page", locale);