diff --git a/src/lib/features/project/project-owners-read-model.test.ts b/src/lib/features/project/project-owners-read-model.test.ts
index eb6055e5715d..831310cc573e 100644
--- a/src/lib/features/project/project-owners-read-model.test.ts
+++ b/src/lib/features/project/project-owners-read-model.test.ts
@@ -361,25 +361,4 @@ describe('integration tests', () => {
             { name: projectIdB, owners: [{ ownerType: 'user' }] },
         ]);
     });
-
-    test('anonymizes emails when asked to', async () => {
-        const projectId = randomId();
-        await db.stores.projectStore.create({ id: projectId, name: projectId });
-
-        await db.stores.accessStore.addUserToRole(
-            owner.id,
-            ownerRoleId,
-            projectId,
-        );
-
-        const owners = await readModel.getAllProjectOwners(true);
-        expect(owners).toMatchObject({
-            [projectId]: [
-                {
-                    name: 'Owner Name',
-                    email: expect.stringMatching(/@unleash.run$/),
-                },
-            ],
-        });
-    });
 });
diff --git a/src/lib/features/project/project-owners-read-model.ts b/src/lib/features/project/project-owners-read-model.ts
index 7f282231f0ac..038b97a67a0f 100644
--- a/src/lib/features/project/project-owners-read-model.ts
+++ b/src/lib/features/project/project-owners-read-model.ts
@@ -1,6 +1,6 @@
 import type { Db } from '../../db/db';
 import { RoleName } from '../../types';
-import { anonymise, generateImageUrl } from '../../util';
+import { generateImageUrl } from '../../util';
 import type {
     GroupProjectOwner,
     IProjectOwnersReadModel,
@@ -35,7 +35,6 @@ export class ProjectOwnersReadModel implements IProjectOwnersReadModel {
 
     private async getAllProjectUsersByRole(
         roleId: number,
-        anonymizeProjectOwners: boolean = false,
     ): Promise<Record<string, UserProjectOwner[]>> {
         const usersResult = await this.db
             .select(
@@ -54,20 +53,13 @@ export class ProjectOwnersReadModel implements IProjectOwnersReadModel {
             .join(`${T.USERS} as user`, 'ru.user_id', 'user.id');
         const usersDict: Record<string, UserProjectOwner[]> = {};
 
-        const processSensitiveData = anonymizeProjectOwners
-            ? anonymise
-            : (x: string) => x;
-
         usersResult.forEach((user) => {
             const project = user.project as string;
 
             const data: UserProjectOwner = {
                 ownerType: 'user',
-                name:
-                    user?.name ||
-                    user?.username ||
-                    processSensitiveData(user?.email),
-                email: processSensitiveData(user?.email),
+                name: user?.name || user?.username || user?.email,
+                email: user?.email,
                 imageUrl: generateImageUrl(user),
             };
 
@@ -112,16 +104,11 @@ export class ProjectOwnersReadModel implements IProjectOwnersReadModel {
         return groupsDict;
     }
 
-    async getAllProjectOwners(
-        anonymizeProjectOwners: boolean = false,
-    ): Promise<ProjectOwnersDictionary> {
+    async getAllProjectOwners(): Promise<ProjectOwnersDictionary> {
         const ownerRole = await this.db(T.ROLES)
             .where({ name: RoleName.OWNER })
             .first();
-        const usersDict = await this.getAllProjectUsersByRole(
-            ownerRole.id,
-            anonymizeProjectOwners,
-        );
+        const usersDict = await this.getAllProjectUsersByRole(ownerRole.id);
         const groupsDict = await this.getAllProjectGroupsByRole(ownerRole.id);
 
         const dict: Record<
@@ -142,9 +129,8 @@ export class ProjectOwnersReadModel implements IProjectOwnersReadModel {
 
     async addOwners<T extends { id: string }>(
         projects: T[],
-        anonymizeProjectOwners: boolean = false,
     ): Promise<WithProjectOwners<T>> {
-        const owners = await this.getAllProjectOwners(anonymizeProjectOwners);
+        const owners = await this.getAllProjectOwners();
 
         return ProjectOwnersReadModel.addOwnerData(projects, owners);
     }
diff --git a/src/lib/features/project/project-owners-read-model.type.ts b/src/lib/features/project/project-owners-read-model.type.ts
index b8a8faaa0adc..c26536648c1c 100644
--- a/src/lib/features/project/project-owners-read-model.type.ts
+++ b/src/lib/features/project/project-owners-read-model.type.ts
@@ -28,6 +28,5 @@ export type WithProjectOwners<T extends { id: string }> = (T & {
 export interface IProjectOwnersReadModel {
     addOwners<T extends { id: string }>(
         projects: T[],
-        anonymizeProjectOwners?: boolean,
     ): Promise<WithProjectOwners<T>>;
 }
diff --git a/src/lib/features/project/project-service.ts b/src/lib/features/project/project-service.ts
index ac5f16b38621..83b722c1da1f 100644
--- a/src/lib/features/project/project-service.ts
+++ b/src/lib/features/project/project-service.ts
@@ -258,13 +258,7 @@ export default class ProjectService {
     async addOwnersToProjects(
         projects: ProjectForUi[],
     ): Promise<ProjectForUi[]> {
-        const anonymizeProjectOwners = this.flagResolver.isEnabled(
-            'anonymizeProjectOwners',
-        );
-        return this.projectOwnersReadModel.addOwners(
-            projects,
-            anonymizeProjectOwners,
-        );
+        return this.projectOwnersReadModel.addOwners(projects);
     }
 
     async getProject(id: string): Promise<IProject> {
diff --git a/src/lib/types/experimental.ts b/src/lib/types/experimental.ts
index bf245a5c1df5..9df11056bc8d 100644
--- a/src/lib/types/experimental.ts
+++ b/src/lib/types/experimental.ts
@@ -52,7 +52,6 @@ export type IFlagKey =
     | 'manyStrategiesPagination'
     | 'enableLegacyVariants'
     | 'navigationSidebar'
-    | 'anonymizeProjectOwners'
     | 'extendedMetrics'
     | 'removeUnsafeInlineStyleSrc'
     | 'originMiddleware'
@@ -262,10 +261,6 @@ const flags: IFlags = {
         process.env.UNLEASH_EXPERIMENTAL_SIDEBAR_NAVIGATION,
         true,
     ),
-    anonymizeProjectOwners: parseEnvVarBoolean(
-        process.env.UNLEASH_EXPERIMENTAL_ANONYMIZE_PROJECT_OWNERS,
-        false,
-    ),
     extendedMetrics: parseEnvVarBoolean(
         process.env.UNLEASH_EXPERIMENTAL_EXTENDED_METRICS,
         false,