diff --git a/frontend/src/assets/img/upgradeProjects.png b/frontend/src/assets/img/upgradeProjects.png
new file mode 100644
index 000000000000..183e56d0293d
Binary files /dev/null and b/frontend/src/assets/img/upgradeProjects.png differ
diff --git a/frontend/src/component/project/ProjectCard/ProjectCard.styles.ts b/frontend/src/component/project/ProjectCard/ProjectCard.styles.ts
index f83c93139e04..5025a55f7912 100644
--- a/frontend/src/component/project/ProjectCard/ProjectCard.styles.ts
+++ b/frontend/src/component/project/ProjectCard/ProjectCard.styles.ts
@@ -32,6 +32,7 @@ export const StyledProjectCardBody = styled(Box)(({ theme }) => ({
     flexFlow: 'column',
     justifyContent: 'space-between',
     height: '100%',
+    position: 'relative',
 }));
 
 export const StyledDivHeader = styled('div')(({ theme }) => ({
diff --git a/frontend/src/component/project/ProjectCard/ProjectCardFooter/ProjectCardFooter.tsx b/frontend/src/component/project/ProjectCard/ProjectCardFooter/ProjectCardFooter.tsx
index 3ed959960000..13d8c38a6dc9 100644
--- a/frontend/src/component/project/ProjectCard/ProjectCardFooter/ProjectCardFooter.tsx
+++ b/frontend/src/component/project/ProjectCard/ProjectCardFooter/ProjectCardFooter.tsx
@@ -11,7 +11,7 @@ interface IProjectCardFooterProps {
     isFavorite?: boolean;
     children?: React.ReactNode;
     disabled?: boolean;
-    owners: IProjectOwnersProps['owners'];
+    owners?: IProjectOwnersProps['owners'];
 }
 
 const StyledFooter = styled(Box)<{ disabled: boolean }>(
@@ -34,7 +34,7 @@ export const ProjectCardFooter: FC<IProjectCardFooterProps> = ({
 }) => {
     return (
         <StyledFooter disabled={disabled}>
-            <ProjectOwners owners={owners} />
+            {owners ? <ProjectOwners owners={owners} /> : null}
             {children}
         </StyledFooter>
     );
diff --git a/frontend/src/component/project/ProjectCard/UpgradeProjectCard.tsx b/frontend/src/component/project/ProjectCard/UpgradeProjectCard.tsx
new file mode 100644
index 000000000000..4e06da3ba891
--- /dev/null
+++ b/frontend/src/component/project/ProjectCard/UpgradeProjectCard.tsx
@@ -0,0 +1,110 @@
+import { IconButton, styled, Tooltip, Typography } from '@mui/material';
+import ArrowForwardIcon from '@mui/icons-material/ArrowForward';
+import CloseIcon from '@mui/icons-material/Close';
+import { StyledProjectCard, StyledProjectCardBody } from './ProjectCard.styles';
+import { ProjectCardFooter } from './ProjectCardFooter/ProjectCardFooter';
+import upgradeProjects from 'assets/img/upgradeProjects.png';
+import { formatAssetPath } from 'utils/formatPath';
+import { useLocalStorageState } from 'hooks/useLocalStorageState';
+
+const StyledFooter = styled('div')(({ theme }) => ({
+    display: 'flex',
+    justifyContent: 'space-between',
+    alignItems: 'center',
+    padding: theme.spacing(0.5, 1, 0.5, 2),
+    height: 53,
+}));
+
+const StyledCloseButton = styled(IconButton)(({ theme }) => ({
+    position: 'absolute',
+    top: theme.spacing(0.75),
+    right: theme.spacing(0.75),
+}));
+
+const StyledInfo = styled('a')(({ theme }) => ({
+    display: 'flex',
+    flexDirection: 'row',
+    alignItems: 'center',
+    justifyContent: 'space-between',
+    gap: theme.spacing(1),
+    textDecoration: 'none',
+    color: 'inherit',
+    height: '100%',
+    paddingTop: theme.spacing(0.5),
+}));
+
+const StyledImage = styled('img')(({ theme }) => ({
+    width: 95,
+    margin: theme.spacing(1),
+}));
+
+export const UpgradeProjectCard = () => {
+    const [moreProjectsUpgrade, setMoreProjectsUpgrade] = useLocalStorageState<
+        'open' | 'closed'
+    >('upgrade-projects:v1', 'open');
+
+    if (moreProjectsUpgrade === 'closed') {
+        return null;
+    }
+
+    const onDismiss = () => {
+        setMoreProjectsUpgrade('closed');
+    };
+
+    return (
+        <StyledProjectCard>
+            <StyledProjectCardBody>
+                <Tooltip title='Dismiss' arrow>
+                    <StyledCloseButton
+                        aria-label='dismiss'
+                        onClick={onDismiss}
+                        size='small'
+                    >
+                        <CloseIcon fontSize='inherit' />
+                    </StyledCloseButton>
+                </Tooltip>
+                <StyledInfo
+                    href='https://www.getunleash.io/upgrade-unleash?utm_source=projects'
+                    target='_blank'
+                >
+                    <Typography component='span' fontWeight='bold'>
+                        More{' '}
+                        <Typography
+                            component='span'
+                            color='secondary'
+                            fontWeight='bold'
+                        >
+                            projects
+                        </Typography>{' '}
+                        –
+                        <br />
+                        easy collaboration
+                    </Typography>
+                    <StyledImage
+                        src={formatAssetPath(upgradeProjects)}
+                        alt='Upgrade projects'
+                    />
+                </StyledInfo>
+            </StyledProjectCardBody>
+            <ProjectCardFooter>
+                <StyledFooter>
+                    <Typography
+                        variant='body2'
+                        color='text.secondary'
+                        lineHeight={1.2}
+                    >
+                        Get unlimited projects, and scale Unleash in your
+                        organization
+                    </Typography>
+                    <IconButton
+                        color='primary'
+                        href='https://www.getunleash.io/upgrade-unleash?utm_source=projects'
+                        target='_blank'
+                    >
+                        <ArrowForwardIcon />
+                    </IconButton>
+                </StyledFooter>
+            </ProjectCardFooter>
+        </StyledProjectCard>
+    );
+};
diff --git a/frontend/src/component/project/ProjectList/ProjectGroup.tsx b/frontend/src/component/project/ProjectList/ProjectGroup.tsx
index f07f0ddb850e..66c12c6da990 100644
--- a/frontend/src/component/project/ProjectList/ProjectGroup.tsx
+++ b/frontend/src/component/project/ProjectList/ProjectGroup.tsx
@@ -1,32 +1,14 @@
 import type { ComponentType, ReactNode } from 'react';
 import { Link } from 'react-router-dom';
 import { ConditionallyRender } from 'component/common/ConditionallyRender/ConditionallyRender';
-import { ProjectCard as NewProjectCard } from '../ProjectCard/ProjectCard';
+import { ProjectCard as DefaultProjectCard } from '../ProjectCard/ProjectCard';
 import type { ProjectSchema } from 'openapi';
 import loadingData from './loadingData';
 import { TablePlaceholder } from 'component/common/Table';
-import { styled, Typography } from '@mui/material';
+import { styled } from '@mui/material';
 import { useSearchHighlightContext } from 'component/common/Table/SearchHighlightContext/SearchHighlightContext';
-import { flexColumn } from 'themes/themeStyles';
-
-const StyledContainer = styled('article')(({ theme }) => ({
-    ...flexColumn,
-    gap: theme.spacing(2),
-}));
-
-const StyledHeaderContainer = styled('div')(({ theme }) => ({
-    display: 'flex',
-    flexDirection: 'column-reverse',
-    gap: theme.spacing(2),
-    [theme.breakpoints.up('md')]: {
-        flexDirection: 'row',
-        alignItems: 'flex-end',
-    },
-}));
-
-const StyledHeaderTitle = styled('div')(() => ({
-    flexGrow: 0,
-}));
+import { UpgradeProjectCard } from '../ProjectCard/UpgradeProjectCard';
+import useUiConfig from 'hooks/api/getters/useUiConfig/useUiConfig';
 
 const StyledGridContainer = styled('div')(({ theme }) => ({
     display: 'grid',
@@ -56,41 +38,18 @@ type ProjectGroupProps = {
 };
 
 export const ProjectGroup = ({
-    sectionTitle,
-    sectionSubtitle,
-    HeaderActions,
     projects,
     loading,
     placeholder = 'No projects available.',
     ProjectCardComponent,
     link = true,
 }: ProjectGroupProps) => {
-    const ProjectCard = ProjectCardComponent ?? NewProjectCard;
+    const ProjectCard = ProjectCardComponent ?? DefaultProjectCard;
+    const { isOss } = useUiConfig();
     const { searchQuery } = useSearchHighlightContext();
 
     return (
-        <StyledContainer>
-            <StyledHeaderContainer>
-                <StyledHeaderTitle>
-                    <ConditionallyRender
-                        condition={Boolean(sectionTitle)}
-                        show={
-                            <Typography component='h2' variant='h2'>
-                                {sectionTitle}
-                            </Typography>
-                        }
-                    />
-                    <ConditionallyRender
-                        condition={Boolean(sectionSubtitle)}
-                        show={
-                            <Typography variant='body2' color='text.secondary'>
-                                {sectionSubtitle}
-                            </Typography>
-                        }
-                    />
-                </StyledHeaderTitle>
-                {HeaderActions}
-            </StyledHeaderContainer>
+        <>
             <ConditionallyRender
                 condition={projects.length < 1 && !loading}
                 show={
@@ -157,9 +116,10 @@ export const ProjectGroup = ({
                                 </>
                             )}
                         />
+                        {isOss() ? <UpgradeProjectCard /> : null}
                     </StyledGridContainer>
                 }
             />
-        </StyledContainer>
+        </>
     );
 };
diff --git a/frontend/src/component/project/ProjectList/ProjectList.tsx b/frontend/src/component/project/ProjectList/ProjectList.tsx
index b1bd18d4d895..56ec5ca024c3 100644
--- a/frontend/src/component/project/ProjectList/ProjectList.tsx
+++ b/frontend/src/component/project/ProjectList/ProjectList.tsx
@@ -16,6 +16,8 @@ import { ProjectCreationButton } from './ProjectCreationButton/ProjectCreationBu
 import { useGroupedProjects } from './hooks/useGroupedProjects';
 import { useProjectsSearchAndSort } from './hooks/useProjectsSearchAndSort';
 import { ProjectArchiveLink } from './ProjectArchiveLink/ProjectArchiveLink';
+import { ProjectsListHeader } from './ProjectsListHeader/ProjectsListHeader';
+import useUiConfig from 'hooks/api/getters/useUiConfig/useUiConfig';
 
 const StyledApiError = styled(ApiError)(({ theme }) => ({
     maxWidth: '500px',
@@ -30,6 +32,7 @@ const StyledContainer = styled('div')(({ theme }) => ({
 
 export const ProjectList = () => {
     const { projects, loading, error, refetch } = useProjects();
+    const { isOss } = useUiConfig();
 
     const isSmallScreen = useMediaQuery(theme.breakpoints.down('md'));
 
@@ -63,7 +66,7 @@ export const ProjectList = () => {
                     actions={
                         <>
                             <ConditionallyRender
-                                condition={!isSmallScreen}
+                                condition={!isOss && !isSmallScreen}
                                 show={
                                     <>
                                         <Search
@@ -88,7 +91,7 @@ export const ProjectList = () => {
                     }
                 >
                     <ConditionallyRender
-                        condition={isSmallScreen}
+                        condition={!isOss() && isSmallScreen}
                         show={
                             <Search
                                 initialValue={state.query || ''}
@@ -110,29 +113,42 @@ export const ProjectList = () => {
                     )}
                 />
                 <SearchHighlightProvider value={state.query || ''}>
-                    <ProjectGroup
-                        sectionTitle='My projects'
-                        sectionSubtitle='Favorite projects, projects you own, and projects you are a member of'
-                        HeaderActions={
-                            <ProjectsListSort
-                                sortBy={state.sortBy}
-                                setSortBy={(sortBy) =>
-                                    setState({
-                                        sortBy: sortBy as typeof state.sortBy,
-                                    })
-                                }
+                    <div>
+                        <ProjectsListHeader
+                            subtitle='Favorite projects, projects you own, and projects you are a member of'
+                            actions={
+                                <ProjectsListSort
+                                    sortBy={state.sortBy}
+                                    setSortBy={(sortBy) =>
+                                        setState({
+                                            sortBy: sortBy as typeof state.sortBy,
+                                        })
+                                    }
+                                />
+                            }
+                        >
+                            My projects
+                        </ProjectsListHeader>
+                        <ProjectGroup
+                            loading={loading}
+                            projects={
+                                isOss()
+                                    ? sortedProjects
+                                    : groupedProjects.myProjects
+                            }
+                        />
+                    </div>
+                    {!isOss() ? (
+                        <div>
+                            <ProjectsListHeader subtitle='Projects in Unleash that you have access to.'>
+                                Other projects
+                            </ProjectsListHeader>
+                            <ProjectGroup
+                                loading={loading}
+                                projects={groupedProjects.otherProjects}
                             />
-                        }
-                        loading={loading}
-                        projects={groupedProjects.myProjects}
-                    />
-
-                    <ProjectGroup
-                        sectionTitle='Other projects'
-                        sectionSubtitle='Projects in Unleash that you have access to.'
-                        loading={loading}
-                        projects={groupedProjects.otherProjects}
-                    />
+                        </div>
+                    ) : null}
                 </SearchHighlightProvider>
             </StyledContainer>
         </PageContent>
diff --git a/frontend/src/component/project/ProjectList/ProjectsListHeader/ProjectsListHeader.tsx b/frontend/src/component/project/ProjectList/ProjectsListHeader/ProjectsListHeader.tsx
new file mode 100644
index 000000000000..fdf630f479c5
--- /dev/null
+++ b/frontend/src/component/project/ProjectList/ProjectsListHeader/ProjectsListHeader.tsx
@@ -0,0 +1,47 @@
+import { styled, Typography } from '@mui/material';
+import type { FC, ReactNode } from 'react';
+
+type ProjectsListHeaderProps = {
+    children?: ReactNode;
+    subtitle?: string;
+    actions?: ReactNode;
+};
+
+const StyledHeaderContainer = styled('div')(({ theme }) => ({
+    display: 'flex',
+    flexDirection: 'column-reverse',
+    gap: theme.spacing(2),
+    [theme.breakpoints.up('md')]: {
+        flexDirection: 'row',
+        alignItems: 'flex-end',
+    },
+    marginBottom: theme.spacing(2),
+}));
+
+const StyledHeaderTitle = styled('div')(() => ({
+    flexGrow: 0,
+}));
+
+export const ProjectsListHeader: FC<ProjectsListHeaderProps> = ({
+    children,
+    subtitle,
+    actions,
+}) => {
+    return (
+        <StyledHeaderContainer>
+            <StyledHeaderTitle>
+                {children ? (
+                    <Typography component='h2' variant='h2'>
+                        {children}
+                    </Typography>
+                ) : null}
+                {subtitle ? (
+                    <Typography variant='body2' color='text.secondary'>
+                        {subtitle}
+                    </Typography>
+                ) : null}
+            </StyledHeaderTitle>
+            {actions}
+        </StyledHeaderContainer>
+    );
+};