diff --git a/docs/martech/brand.md b/docs/martech/brand/brand.md similarity index 100% rename from docs/martech/brand.md rename to docs/martech/brand/brand.md diff --git a/docs/martech/content/_category_.yml b/docs/martech/content/_category_.yml new file mode 100644 index 0000000..17fcca0 --- /dev/null +++ b/docs/martech/content/_category_.yml @@ -0,0 +1,5 @@ +position: 1 +label: "内容生产" +collapsible: true +collapsed: true +className: "red" \ No newline at end of file diff --git a/docs/martech/content.mdx b/docs/martech/content/content.mdx similarity index 100% rename from docs/martech/content.mdx rename to docs/martech/content/content.mdx diff --git a/docs/martech/convert/_category_.yml b/docs/martech/convert/_category_.yml new file mode 100644 index 0000000..1e5e50c --- /dev/null +++ b/docs/martech/convert/_category_.yml @@ -0,0 +1,5 @@ +position: 10 +label: "转化" +collapsible: true +collapsed: true +className: "red" \ No newline at end of file diff --git a/docs/martech/distribution/_category_.yml b/docs/martech/distribution/_category_.yml new file mode 100644 index 0000000..2c3597c --- /dev/null +++ b/docs/martech/distribution/_category_.yml @@ -0,0 +1,5 @@ +position: 2 +label: "分发传播" +collapsible: true +collapsed: true +className: "red" \ No newline at end of file diff --git a/docs/martech/event/_category_.yml b/docs/martech/event/_category_.yml new file mode 100644 index 0000000..5d08361 --- /dev/null +++ b/docs/martech/event/_category_.yml @@ -0,0 +1,5 @@ +position: 1.2 +label: "活动" +collapsible: true +collapsed: true +className: "red" \ No newline at end of file diff --git a/docs/martech/readme.mdx b/docs/martech/readme.mdx index 87fad0b..b2e9d98 100644 --- a/docs/martech/readme.mdx +++ b/docs/martech/readme.mdx @@ -4,6 +4,17 @@ import {useCurrentSidebarCategory} from '@docusaurus/theme-common'; # 市场 +市场营销(Marketing)的工作目录就是通过内容媒介影响客户,逐渐转化客户的同时建立专业的品牌形象。 + +2B 的市场营销是科学化的、系统化的,主要的工作方式参考: + +- [GitLab Marketing Handbook](https://handbook.gitlab.com/handbook/marketing/) +- [2024 Marketing Technology Landscape Supergraphic](https://chiefmartec.com/2024/05/2024-marketing-technology-landscape-supergraphic-14106-martech-products-27-8-growth-yoy/) +- [CMO Exponential](https://cmox.co/) +- [Chief Marketing Officer (CMO): a complete guide](https://awware.co/blog/chief-marketing-officer) +- [Martech: A Definitive Guide to Marketing Technology](https://www.wrike.com/marketing-guide/martech/) +- [Martech Definition](https://builtin.com/martech) + ## 做什么? 围绕品牌打造与流量增长为核心,驱动公司业务和产品影响力。主要工作包括:内容营销、路演、行业展会等 diff --git a/docs/martech/research/_category_.yml b/docs/martech/research/_category_.yml new file mode 100644 index 0000000..7c50e35 --- /dev/null +++ b/docs/martech/research/_category_.yml @@ -0,0 +1,5 @@ +position: 3 +label: "洞察与分析" +collapsible: true +collapsed: true +className: "red" \ No newline at end of file diff --git a/docs/martech/keywords.md b/docs/martech/research/keywords.md similarity index 100% rename from docs/martech/keywords.md rename to docs/martech/research/keywords.md