diff --git a/env/export-content/includes/parser.php b/env/export-content/includes/parser.php
index 8ca45dd2..5b56ea61 100644
--- a/env/export-content/includes/parser.php
+++ b/env/export-content/includes/parser.php
@@ -6,8 +6,9 @@
 require_once __DIR__ . '/parsers/BasicText.php';
 require_once __DIR__ . '/parsers/Button.php';
 require_once __DIR__ . '/parsers/Heading.php';
+require_once __DIR__ . '/parsers/ListItem.php';
 require_once __DIR__ . '/parsers/Noop.php';
-require_once __DIR__ . '/parsers/RichText.php';
+require_once __DIR__ . '/parsers/Paragraph.php';
 
 // Unused.
 require_once __DIR__ . '/parsers/ShortcodeBlock.php';
@@ -21,8 +22,8 @@ class BlockParser {
 	public function __construct() {
 		$this->parsers = [
 			// Core blocks that have custom parsers.
-			'core/paragraph'   => new Parsers\RichText(),
-			'core/list-item'   => new Parsers\RichText(),
+			'core/paragraph'   => new Parsers\Paragraph(),
+			'core/list-item'   => new Parsers\ListItem(),
 			'core/heading'     => new Parsers\Heading(),
 			'core/button'      => new Parsers\Button(),
 			'core/spacer'      => new Parsers\Noop(),
diff --git a/env/export-content/includes/parsers/ListItem.php b/env/export-content/includes/parsers/ListItem.php
new file mode 100644
index 00000000..15a55c04
--- /dev/null
+++ b/env/export-content/includes/parsers/ListItem.php
@@ -0,0 +1,40 @@
+<?php
+
+namespace WordPress_org\Main_2022\ExportToPatterns\Parsers;
+
+class ListItem implements BlockParser {
+	use GetSetAttribute;
+
+	public function to_strings( array $block ) : array {
+		$strings = $this->get_attribute( 'placeholder', $block );
+
+		$matches = [];
+
+		if ( preg_match( '/<li[^>]*>(.+)<\/li>/is', $block['innerHTML'], $matches ) ) {
+			if ( ! empty( $matches[1] ) ) {
+				$strings[] = $matches[1];
+			}
+		}
+
+		return $strings;
+	}
+
+	// todo: this needs a fix to properly rebuild innerContent - similar to ParagraphParserTest
+	public function replace_strings( array $block, array $replacements ) : array {
+		$this->set_attribute( 'placeholder', $block, $replacements );
+
+		$html = $block['innerHTML'];
+
+		foreach ( $this->to_strings( $block ) as $original ) {
+			if ( ! empty( $original ) && isset( $replacements[ $original ] ) ) {
+				$regex = '#(<li[^>]*>)(' . preg_quote( $original, '/' ) . ')(<\/li>)#is';
+				$html  = preg_replace( $regex, '${1}' . addcslashes( $replacements[ $original ], '\\$' ) . '${3}', $html );
+			}
+		}
+
+		$block['innerHTML']    = $html;
+		$block['innerContent'] = [ $html ];
+
+		return $block;
+	}
+}
diff --git a/env/export-content/includes/parsers/RichText.php b/env/export-content/includes/parsers/Paragraph.php
similarity index 69%
rename from env/export-content/includes/parsers/RichText.php
rename to env/export-content/includes/parsers/Paragraph.php
index 6521c6f6..9f29a9bc 100644
--- a/env/export-content/includes/parsers/RichText.php
+++ b/env/export-content/includes/parsers/Paragraph.php
@@ -2,8 +2,7 @@
 
 namespace WordPress_org\Main_2022\ExportToPatterns\Parsers;
 
-// Default block type is core/paragraph but also handles core/list-item
-class RichText implements BlockParser {
+class Paragraph implements BlockParser {
 	use GetSetAttribute;
 
 	public function to_strings( array $block ) : array {
@@ -11,13 +10,7 @@ public function to_strings( array $block ) : array {
 
 		$matches = [];
 
-		$regex = '/<p[^>]*>(.+)<\/p>/is';
-
-		if ( $block['blockName'] === 'core/list-item' ) {
-			$regex = '/<li[^>]*>(.+)<\/li>/is';
-		}
-
-		if ( preg_match( $regex, $block['innerHTML'], $matches ) ) {
+		if ( preg_match( '/<p[^>]*>(.+)<\/p>/is', $block['innerHTML'], $matches ) ) {
 			if ( ! empty( $matches[1] ) ) {
 				$strings[] = $matches[1];
 			}
@@ -35,11 +28,6 @@ public function replace_strings( array $block, array $replacements ) : array {
 		foreach ( $this->to_strings( $block ) as $original ) {
 			if ( ! empty( $original ) && isset( $replacements[ $original ] ) ) {
 				$regex = '#(<p[^>]*>)(' . preg_quote( $original, '/' ) . ')(<\/p>)#is';
-
-				if ( $block['blockName'] === 'core/list-item' ) {
-					$regex = '#(<li[^>]*>)(' . preg_quote( $original, '/' ) . ')(<\/li>)#is';
-				}
-
 				$html  = preg_replace( $regex, '${1}' . addcslashes( $replacements[ $original ], '\\$' ) . '${3}', $html );
 			}
 		}