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# Portfolio of SEO Projects
Below is an overview of various projects I’ve worked on, divided into two main categories:
1. **Sites I Personally Built, Ranked & Sold**
2. **Past "Professional" SEO Projects**
---
## Sites I Personally Built, Ranked & Sold
Here’s a list of sites I personally founded, built from scratch, and grew primarily through SEO.
---
### [AllCydia.com](https://allcydia.com)
- **Overview:**
My first successful SEO-driven website, aimed at helping users jailbreak their iOS devices. Provided step-by-step guides and reviewed apps from the Cydia App Store.
- **Key Achievements:**
- Built on WordPress.
- Ranked for high-volume keywords, peaking at ~300k monthly unique visitors from organic search.
- Sold to a third party in 2014 for a six-figure amount.
---
### [Incredijet.com](https://incredijet.com)
- **Overview:**
A lead generation website specializing in private jet charter quotes worldwide.
- **Key Achievements:**
- Focused on local SEO and structured data to rank for airport- and city-specific search terms in the U.S.
- Partnered with a charter jet broker for quotes and earned commissions on booked flights.
- Generated ~40k visitors per month at peak and 15–20 leads per week.
- Eventually sold to the partner broker, who redirected the domain to their primary site.
---
### [Coinformant.com](https://coinformant.com)
- **Overview:**
A cryptocurrency-focused website listing “penny cryptocurrencies” (coins under \$1 USD).
- **Key Achievements:**
- Built on WordPress with a custom PHP plugin to feature trending coins and related exchange data.
- Integrated APIs to display coin volume trends, plus guides on purchasing.
- Peaked in 2017–2018 with ~150k monthly unique visitors from organic search.
- Monetized with advertiser fees for featured listings.
- Sold to an investment company in 2019.
---
### [AirplaneListings.com](https://airplanelistings.com)
- **Overview:**
Purchased this expired domain (with existing backlinks) in 2017 and turned it into a Progressive Web App (PWA) listing aircraft for sale.
- **Key Achievements:**
- Developed using the Ionic framework.
- Leveraged existing domain authority and redirected old links to relevant new content.
- Rapidly ranked in organic search.
- Sold to an interested buyer within six months and assisted them with further SEO strategy.
---
### [NoiseCuts.com](https://noisecuts.com)
- **Overview:**
A digital marketplace connecting buyers and sellers of audio, beats, vocals, and various music/video production services.
- **Key Achievements:**
- Built on WordPress with a premium vendor marketplace plugin.
- Offered free storefronts with optional paid features (e.g., homepage placement).
- Generated ~25k monthly visitors and ~7,500 registered users at the time of sale.
- Revenue from listing upgrades and featured placements.
---
### [RobinhoodPennies.com](https://robinhoodpennies.com)
- **Overview:**
A companion website to the /r/robinhoodpennystocks subreddit (founded in 2017), focusing on penny stocks tradable on the Robinhood app.
- **Key Achievements:**
- Listed popular stocks from the subreddit and created guides on using Robinhood.
- Attracted ~65k+ unique organic visitors within the first year.
- The associated subreddit grew to over 600k subscribers in the same period.
- Sold to a large investor for a substantial profit.
---
### RoaringForkLocal.com
- **Overview:**
A local directory for the Roaring Fork Valley in Colorado, featuring real estate, classifieds, business listings, and local news.
- **Key Achievements:**
- Populated with multiple API sources.
- Employed a local SEO strategy for regional visibility.
- Sold to a local internet marketing agency in 2018.
---
## Past "Professional" SEO Projects
Below are highlights of my professional SEO experience, including in-house roles, agency collaborations, and consulting engagements.
---
### [Offerpad.com](https://offerpad.com)
- **Role:** In-house SEO Manager (under the VP of Marketing).
- **Scope:**
- Oversaw SEO for a 850k+ page site built on Sitecore + React.
- Managed third-party vendors and coordinated technical SEO optimizations.
- **Strategy & Results:**
- Implemented local SEO for 90+ U.S. office locations.
- Achieved a 450% increase in organic impressions within 8 months.
---
### [FindRentals.com](https://findrentals.com)
- **Role:** SEO Auditor & Strategist (while at Blizzard Internet Marketing).
- **Scope:**
- Analyzed a site with over 4 million pages.
- Diagnosed technical issues causing low rankings and traffic losses.
- **Strategy & Results:**
- Recommended a full re-categorization of listings and pruning of ~700k dead pages.
- Developed a .htaccess file for 301 redirects and fixed broken internal/external links.
- Recovered ~600k visitors after ~12 months.
---
### [McCartneyProperties.com](https://mccartneyproperties.com)
- **Role:** Lead SEO for a luxury vacation rental company in Aspen, CO.
- **Scope & Strategy:**
- Newly launched WordPress site with a custom reservation engine.
- Focused on local business citations, structured data markup, YouTube optimization, and local classifieds/newspaper listings.
- **Results:**
- Secured top 20 positions in SERPs within 6 months.
---
### [VisitFloridaBeaches.com](https://visitfloridabeaches.com)
- **Role:** SEO Manager for one of the largest privately owned vacation rental groups in Florida.
- **Scope & Strategy:**
- Executed link building, on-page optimizations, Schema implementations, and Google Tag Manager tracking.
- Optimized site performance (page speed, mobile compliance).
- **Results:**
- Drove a 1200% increase in organic traffic over 12 months.
---
### [VisitGlenwood.com](https://visitglenwood.com)
- **Role:** SEO Consultant for the City of Glenwood Springs, CO.
- **Scope & Strategy:**
- Drupal-based tourism website.
- Optimized URL structure, site architecture, and structured data for event calendars.
- Worked with internal devs on page speed and mobile performance.
- **Results:**
- Achieved featured snippets and improved organic visibility.
---
### [HotSpringsPool.com](https://hotspringspool.com)
- **Role:** SEO Consultant during a website redesign.
- **Scope & Strategy:**
- Planned URL structure, site architecture, and 301 redirects to preserve traffic after the relaunch.
- Implemented aggressive image compression to improve load times and server efficiency.
- **Results:**
- Seamless transition to new site with minimal traffic loss and improved performance.
---
### [Stake.com](https://stake.com)
- **Role:** SEO Consultant for the world’s largest crypto casino.
- **Scope & Strategy:**
- Set up Google Search Console & Google Analytics.
- Conducted a comprehensive audit and recommended fixes for JavaScript rendering issues.
- **Results:**
- Resolved indexing and crawling problems.
- Stake.com now generates ~20 million monthly organic visitors.
---
### [NewYorkHelicopter.com](https://newyorkhelicopter.com)
- **Role:** Web/SEO Consultant for a helicopter tour and charter company.
- **Scope & Strategy:**
- Migrated the site to a new WordPress theme and integrated Checkfront + Authorize.net for bookings.
- Developed a hyper-local SEO approach targeting Downtown NYC foot traffic.
- Added private charter options to the Hamptons and Cape Cod.
- **Results:**
- Facilitated \$2.25 million in online transactions in the first 16 months post-relaunch.
---
### [VacationCompany.com](https://vacationcompany.com)
- **Role:** SEO Strategist for a luxury vacation rental company in Hilton Head, SC.
- **Scope & Strategy:**
- Allocated a large budget for monthly citation building.
- Optimized Google Business Listings for local authority.
- Implemented review Schema to show ratings and pricing in SERPs, boosting CTR.
- **Results:**
- Achieved a +7% overall CTR improvement and substantial visibility gains.
---
### [Modnet.io](https://modnet.io/)
- **Role:** SEO Consultant
- **Scope & Strategy:**
- Advised on a React-based web app for a NYC modeling talent platform.
- Provided recommendations for overall site architecture, SEO best practices, and integration with Google tools.
---
## Contact
If you have questions about these projects or would like to discuss potential collaborations, feel free to [get in touch](mailto:[email protected]).
---
Google Analytics, and provide an overall audit with suggestions for fixes. Determined issues and created a high level SEO strategy as well as worked with their dev team to fix a javascript rendering issue causing crawling and indexing issues for the site. Currently the site organically generates around 20million visitors a month.
NewYorkHelicopter.com - Worked directly with the owner to update their wordpress site to a new theme and integrate a custom booking solution using Checkfront and Authorize.net. After the new site was created, determined a local SEO strategy that targeted a super specific geographic area in Downtown NYC to generate walk-in customers. Also created a section on the site that offered private charters from NYC to the Hamptons and Cape Cod. Site generated $2.25 million in online transaction in the first 16 months of the new site being live.
VacationCompany.com - Worked with a luxury vacation rental company in Hilton Head, SC to optimize their updated website and new booking engine. Used a large budget to build business citations on a monthly basis as well as optimized the Google Business Listing to generate authority in their market. Leveraged review Schema markup that featured reviews and pricing directly in search results, which increased the CTR for the site overall by 7%.