diff --git a/lib/companies/companies.ex b/lib/companies/companies.ex
index 51acda13..f7984649 100644
--- a/lib/companies/companies.ex
+++ b/lib/companies/companies.ex
@@ -90,14 +90,18 @@ defmodule Companies.Companies do
   ** (Ecto.NoResultsError)
 
   """
-  def get!(id, opts \\ []) do
+  def get!(key, opts \\ []) do
     preloads = Keyword.get(opts, :preloads, [])
 
-    from(c in Company)
-    |> preload(^preloads)
-    |> from()
-    |> where([c], is_nil(c.removed_pending_change_id))
-    |> Repo.get!(id)
+    query = from(c in Company) |> preload(^preloads) |> from() |> where([c], is_nil(c.removed_pending_change_id))
+
+    final_query =
+      case Integer.parse(key) do
+        :error -> where(query, [c], c.slug == ^key)
+        {int_id, _remainder} -> where(query, [c], c.id == ^int_id or c.slug == ^key)
+      end
+
+    Repo.one!(final_query)
   end
 
   @doc """
diff --git a/lib/companies/schema/company.ex b/lib/companies/schema/company.ex
index 7cceb2c9..324a4643 100644
--- a/lib/companies/schema/company.ex
+++ b/lib/companies/schema/company.ex
@@ -6,6 +6,7 @@ defmodule Companies.Schema.Company do
 
   alias Companies.Schema.{Industry, Job, PendingChange}
 
+  @derive {Phoenix.Param, key: :slug}
   schema "companies" do
     field :blog, :string
     field :description, :string
@@ -13,6 +14,7 @@ defmodule Companies.Schema.Company do
     field :location, :string
     field :name, :string
     field :url, :string
+    field :slug, :string
 
     belongs_to :industry, Industry
     has_many :jobs, Job, defaults: [removed_pending_change_id: nil]
@@ -25,7 +27,26 @@ defmodule Companies.Schema.Company do
   @doc false
   def changeset(company, attrs) do
     company
-    |> cast(attrs, [:name, :description, :url, :github, :location, :blog, :industry_id])
+    |> cast(attrs, [:name, :description, :url, :github, :location, :blog, :industry_id, :slug])
     |> validate_required([:name, :description, :url, :industry_id])
+    |> generate_slug()
+    |> unique_constraint(:slug, message: "Company slug already exists")
   end
+
+  defp generate_slug(%Ecto.Changeset{data: %{id: id}} = changeset) when not is_nil(id) do
+    changeset
+  end
+
+  defp generate_slug(%Ecto.Changeset{changes: %{name: name}} = changeset) do
+    slug =
+      name
+      |> String.replace(~r/['’]s/u, "s")
+      |> String.downcase()
+      |> String.replace(~r/([^a-z0-9가-힣])+/, "-")
+      |> String.replace(" ", "-")
+
+    put_change(changeset, :slug, slug)
+  end
+
+  defp generate_slug(changeset), do: changeset
 end
diff --git a/lib/companies_web/controllers/company_controller.ex b/lib/companies_web/controllers/company_controller.ex
index 62718f5b..bc5bb539 100644
--- a/lib/companies_web/controllers/company_controller.ex
+++ b/lib/companies_web/controllers/company_controller.ex
@@ -37,20 +37,20 @@ defmodule CompaniesWeb.CompanyController do
     end
   end
 
-  def show(conn, %{"id" => id}) do
-    company = Companies.get!(id, preloads: [:jobs, :industry])
+  def show(conn, %{"slug" => slug}) do
+    company = Companies.get!(slug, preloads: [:jobs, :industry])
     render(conn, "show.html", company: company)
   end
 
-  def edit(conn, %{"id" => id}) do
-    company = Companies.get!(id)
+  def edit(conn, %{"slug" => slug}) do
+    company = Companies.get!(slug)
     changeset = Companies.change(company)
     industries = Industries.all()
     render(conn, "edit.html", company: company, changeset: changeset, industries: industries)
   end
 
-  def update(conn, %{"id" => id, "company" => company_params}) do
-    company = Companies.get!(id)
+  def update(conn, %{"slug" => slug, "company" => company_params}) do
+    company = Companies.get!(slug)
 
     case Companies.update(company, company_params, current_user(conn)) do
       {:ok, _company} ->
@@ -64,8 +64,8 @@ defmodule CompaniesWeb.CompanyController do
     end
   end
 
-  def delete(conn, %{"id" => id}) do
-    company = Companies.get!(id)
+  def delete(conn, %{"slug" => slug}) do
+    company = Companies.get!(slug)
     {:ok, _company} = Companies.delete(company, current_user(conn))
 
     conn
diff --git a/lib/companies_web/router.ex b/lib/companies_web/router.ex
index a5ba2919..e2205d82 100644
--- a/lib/companies_web/router.ex
+++ b/lib/companies_web/router.ex
@@ -53,13 +53,13 @@ defmodule CompaniesWeb.Router do
     scope "/" do
       pipe_through [:auth]
 
-      resources "/companies", CompanyController, except: [:index, :show]
+      resources "/companies", CompanyController, except: [:index, :show], param: "slug"
       resources "/jobs", JobController, except: [:index, :show]
       resources "/users", UserController, only: [:edit, :update]
     end
 
     get "/", CompanyController, :recent
-    resources "/companies", CompanyController, only: [:index, :show]
+    resources "/companies", CompanyController, only: [:index, :show], param: "slug"
     get "/jobs", JobController, :index
     get "/profile", UserController, :profile
     get "/for_hire", UserController, :for_hire
diff --git a/priv/repo/migrations/20200305171000_add_slug_to_companies.exs b/priv/repo/migrations/20200305171000_add_slug_to_companies.exs
new file mode 100644
index 00000000..f88363e8
--- /dev/null
+++ b/priv/repo/migrations/20200305171000_add_slug_to_companies.exs
@@ -0,0 +1,11 @@
+defmodule Companies.Repo.Migrations.AddSlugToCompanies do
+  use Ecto.Migration
+
+  def change do
+    alter table(:companies) do
+      add :slug, :string
+    end
+
+    create unique_index(:companies, [:slug])
+  end
+end
diff --git a/priv/repo/seeds.exs b/priv/repo/seeds.exs
index ab45d596..4374a531 100644
--- a/priv/repo/seeds.exs
+++ b/priv/repo/seeds.exs
@@ -174,6 +174,7 @@ technology_consulting = Repo.insert!(%Industry{name: "Technology Consulting"})
 plataformatec =
   Repo.insert!(%Company{
     name: "Plataformatec",
+    slug: "plataformatec",
     description: """
     Project inception, coaching, tailored projects, general consulting. Sponsor of Elixir, employer to Elixir's BDFL.
     """,
diff --git a/test/companies/companies_test.exs b/test/companies/companies_test.exs
index 44180704..99218f72 100644
--- a/test/companies/companies_test.exs
+++ b/test/companies/companies_test.exs
@@ -66,21 +66,22 @@ defmodule Companies.CompaniesTest do
   end
 
   describe "get!/2" do
-    test "retrieves a company by id" do
-      %{id: id} = insert(:company, name: "ZULU")
+    test "retrieves a company by given key" do
+      %{id: id, slug: slug} = insert(:company, name: "ZULU")
 
-      assert %{id: ^id} = Companies.get!(id)
+      assert %{id: ^id} = Companies.get!("#{id}")
+      assert %{id: ^id} = Companies.get!(slug)
     end
 
     test "preloads given associations" do
       company = insert(:company, name: "ZULU")
 
-      assert %{jobs: []} = Companies.get!(company.id, preloads: [:jobs])
+      assert %{jobs: []} = Companies.get!("#{company.id}", preloads: [:jobs])
     end
 
     test "raises for unknown id" do
       assert_raise Ecto.NoResultsError, fn ->
-        Companies.get!(1000, preloads: [:jobs])
+        Companies.get!("#{1000}", preloads: [:jobs])
       end
     end
   end
@@ -89,13 +90,13 @@ defmodule Companies.CompaniesTest do
     test "retrieves by id" do
       %{id: company_id} = insert(:company)
 
-      assert %{id: ^company_id} = Companies.get!(company_id)
+      assert %{id: ^company_id} = Companies.get!("#{company_id}")
     end
 
     test "does not retrieve deleted record" do
       company = insert(:company, %{removed_pending_change: build(:pending_change)})
 
-      assert_raise Ecto.NoResultsError, fn -> Companies.get!(company.id) end
+      assert_raise Ecto.NoResultsError, fn -> Companies.get!("#{company.id}") end
     end
   end
 
diff --git a/test/support/factories.ex b/test/support/factories.ex
index 317052db..cf158369 100644
--- a/test/support/factories.ex
+++ b/test/support/factories.ex
@@ -10,6 +10,7 @@ defmodule Companies.Factory do
       description: "A test company",
       industry: insert(:industry),
       name: sequence(:name, &"Test Company #{&1}"),
+      slug: sequence(:slug, &"test-company-#{&1}"),
       url: "www.example.com"
     }
   end