This insight allows you to search and group users based on their events and properties. Multiple terms can be combined to form both disjunctive (OR) and conjunctive (AND) queries. In addition, negations can be created with the NOT operator.
Start the query by entering a property or event name in the text field below. Pressing the down arrow shows a list of all possible options based on the source data. A query can also be started with the "NOT" keyword to exclude users with certain properties. After entering the property name you can enter its value to perform the query.
Multiple terms can be combined by writing them in the same field. Add queries by writing them in the last empty field. Terms and queries can be removed by clicking the "×" icons inside the fields or by pressing backspace.
The results are displayed as a bar chart displaying the amount of users matching each query. Each resulting group can be extracted as a user segment and used in combination with other insights.
Example: Find out which site brings you most referral traffic by entering "referring_domain=facebook.com" and "referring_domain=t.co" (Twitter) as the queries (actual property names and values depend on your source data). Create segments from each user group and use Events Funnel to see how the referrer affects their conversion rate.