diff --git a/examples/complete/main.tf b/examples/complete/main.tf
index 5b238ad..1590912 100644
--- a/examples/complete/main.tf
+++ b/examples/complete/main.tf
@@ -398,5 +398,56 @@ module "waf" {
     }
   ]
 
+  label_match_statement_rules = [
+    {
+      name     = "block_sanctioned_ukraine_regions_Luhansk"
+      action   = "block"
+      priority = 201
+
+      statement = {
+        key   = "awswaf:clientip:geo:region:UA-09"
+        scope = "LABEL"
+      }
+
+      visibility_config = {
+        cloudwatch_metrics_enabled = true
+        sampled_requests_enabled   = true
+        metric_name                = "block_sanctioned_ukraine_regions"
+      }
+    },
+    {
+      name     = "block_sanctioned_ukraine_regions_Donetsk"
+      action   = "block"
+      priority = 202
+
+      statement = {
+        key   = "awswaf:clientip:geo:region:UA-14"
+        scope = "LABEL"
+      }
+
+      visibility_config = {
+        cloudwatch_metrics_enabled = true
+        sampled_requests_enabled   = true
+        metric_name                = "block_sanctioned_ukraine_regions"
+      }
+    },
+    {
+      name     = "block_sanctioned_ukraine_regions_Crimea"
+      action   = "block"
+      priority = 203
+
+      statement = {
+        key   = "awswaf:clientip:geo:region:UA-43"
+        scope = "LABEL"
+      }
+
+      visibility_config = {
+        cloudwatch_metrics_enabled = true
+        sampled_requests_enabled   = true
+        metric_name                = "block_sanctioned_ukraine_regions"
+      }
+    },
+  ]
+
   context = module.this.context
 }
diff --git a/rules.tf b/rules.tf
index 4bc0ba8..232fcb5 100644
--- a/rules.tf
+++ b/rules.tf
@@ -23,6 +23,14 @@ locals {
     ) => rule
   } : {}
 
+  label_match_statement_rules = local.enabled && var.label_match_statement_rules != null ? {
+    for rule in flatten(var.label_match_statement_rules) :
+    format("%s-%s",
+      lookup(rule, "name", null) != null ? rule.name : format("%s-label-match-%d", module.this.id, rule.priority),
+      rule.action,
+    ) => rule
+  } : {}
+
   ip_set_reference_statement_rules = local.enabled && var.ip_set_reference_statement_rules != null ? {
     for indx, rule in flatten(var.ip_set_reference_statement_rules) :
     format("%s-%s",
@@ -406,6 +414,87 @@ resource "aws_wafv2_web_acl" "default" {
     }
   }
 
+  dynamic "rule" {
+    for_each = local.label_match_statement_rules
+
+    content {
+      name     = rule.value.name
+      priority = rule.value.priority
+
+      action {
+        dynamic "allow" {
+          for_each = rule.value.action == "allow" ? [1] : []
+          content {}
+        }
+        dynamic "block" {
+          for_each = rule.value.action == "block" ? [1] : []
+          content {
+            dynamic "custom_response" {
+              for_each = lookup(rule.value, "custom_response", null) != null ? [1] : []
+              content {
+                response_code            = rule.value.custom_response.response_code
+                custom_response_body_key = lookup(rule.value.custom_response, "custom_response_body_key", null)
+                dynamic "response_header" {
+                  for_each = lookup(rule.value.custom_response, "response_header", null) != null ? [1] : []
+                  content {
+                    name  = rule.value.custom_response.response_header.name
+                    value = rule.value.custom_response.response_header.value
+                  }
+                }
+              }
+            }
+          }
+        }
+        dynamic "count" {
+          for_each = rule.value.action == "count" ? [1] : []
+          content {}
+        }
+        dynamic "captcha" {
+          for_each = rule.value.action == "captcha" ? [1] : []
+          content {}
+        }
+      }
+
+      statement {
+        dynamic "label_match_statement" {
+          for_each = lookup(rule.value, "statement", null) != null ? [rule.value.statement] : []
+
+          content {
+            key   = label_match_statement.value.key
+            scope = label_match_statement.value.scope
+          }
+        }
+      }
+
+      dynamic "visibility_config" {
+        for_each = lookup(rule.value, "visibility_config", null) != null ? [rule.value.visibility_config] : []
+
+        content {
+          cloudwatch_metrics_enabled = lookup(visibility_config.value, "cloudwatch_metrics_enabled", true)
+          metric_name                = visibility_config.value.metric_name
+          sampled_requests_enabled   = lookup(visibility_config.value, "sampled_requests_enabled", true)
+        }
+      }
+
+      dynamic "captcha_config" {
+        for_each = lookup(rule.value, "captcha_config", null) != null ? [rule.value.captcha_config] : []
+
+        content {
+          immunity_time_property {
+            immunity_time = captcha_config.value.immunity_time_property.immunity_time
+          }
+        }
+      }
+
+      dynamic "rule_label" {
+        for_each = lookup(rule.value, "rule_label", null) != null ? rule.value.rule_label : []
+        content {
+          name = rule_label.value
+        }
+      }
+    }
+  }
+
   dynamic "rule" {
     for_each = local.ip_set_reference_statement_rules
 
diff --git a/variables.tf b/variables.tf
index 32a38d2..a3867c0 100644
--- a/variables.tf
+++ b/variables.tf
@@ -280,6 +280,85 @@ variable "geo_match_statement_rules" {
   DOC
 }
 
+variable "label_match_statement_rules" {
+  type = list(object({
+    name     = string
+    priority = number
+    action   = string
+    captcha_config = optional(object({
+      immunity_time_property = object({
+        immunity_time = number
+      })
+    }), null)
+    rule_label = optional(list(string), null)
+    statement  = any
+    custom_response = optional(object({
+      response_code            = string
+      custom_response_body_key = string
+      response_header = optional(object({
+        name  = string
+        value = string
+      }), null)
+    }), null)
+    visibility_config = optional(object({
+      cloudwatch_metrics_enabled = optional(bool)
+      metric_name                = string
+      sampled_requests_enabled   = optional(bool)
+    }), null)
+  }))
+  default     = null
+  description = <<-DOC
+    A rule statement used to identify web requests based on labels.
+
+    This can be useful to either block or allow specific regions inside a country.
+
+    action:
+      The action that AWS WAF should take on a web request when it matches the rule's statement.
+    name:
+      A friendly name of the rule.
+    priority:
+      If you define more than one Rule in a WebACL,
+      AWS WAF evaluates each request against the rules in order based on the value of priority.
+      AWS WAF processes rules with lower priority first.
+
+    captcha_config:
+     Specifies how AWS WAF should handle CAPTCHA evaluations.
+
+     immunity_time_property:
+       Defines custom immunity time.
+
+       immunity_time:
+       The amount of time, in seconds, that a CAPTCHA or challenge timestamp is considered valid by AWS WAF. The default setting is 300.
+
+    rule_label:
+       A List of labels to apply to web requests that match the rule match statement.
+
+    custom_response:
+      response_code:
+        The HTTP status code to return when the request is blocked.
+      custom_response_body_key:
+        The key of the custom response body to use in the response.
+      response_header:
+        The response header to send with the response.
+
+    statement:
+      key:
+        Specify whether you want to match using the label name or just the namespace. Valid values are `LABEL` or `NAMESPACE`.
+      scope:
+        String to match against.
+
+    visibility_config:
+      Defines and enables Amazon CloudWatch metrics and web request sample collection.
+
+      cloudwatch_metrics_enabled:
+        Whether the associated resource sends metrics to CloudWatch.
+      metric_name:
+        A friendly name of the CloudWatch metric.
+      sampled_requests_enabled:
+        Whether AWS WAF should store a sampling of the web requests that match the rules.
+  DOC
+}
+
 variable "ip_set_reference_statement_rules" {
   type = list(object({
     name     = string
@@ -580,7 +659,7 @@ variable "rate_based_statement_rules" {
         field_to_match:
           Part of a web request that you want AWS WAF to inspect.
         positional_constraint:
-          Area within the portion of a web request that you want AWS WAF to search for search_string. 
+          Area within the portion of a web request that you want AWS WAF to search for search_string.
           Valid values include the following: `EXACTLY`, `STARTS_WITH`, `ENDS_WITH`, `CONTAINS`, `CONTAINS_WORD`.
         search_string:
           String value that you want AWS WAF to search for.