Thinking about metrics

[daguar]

How do y'all think you want to measure the usage and success of this?

It seems like the implied high-level goal of the project is "make an easy way for SNAP users with mobile phones to find EBT-serving locations near them."

Beyond #36 (feature for giving feedback) it seems like there are a few metrics one could use:

1. Basic Google Analytics
2. Some measure of returning to use
3. Maybe a "bookmark me" button with some code that lets you count how many people do this
4. Possibly log where people's locations are who are using it (anonymized and secure, of course)

Just wanted to start this discussion because this project is great and it would be fantastic to operationalize traction and measure things in such a way as to guide improvements with concrete evidence for what users want/need.

[daguar]

(PS, of course, I'm happy to help out with any of this.)

[lippytak]

How about we get started with:

• of unique users (total growth)

• of weekly active users (growth + engagement)

As far as I can tell we can't do % users who come again (engagement) with what we have on GAnalytics right now...there's only visit-level new/returning users, which is still confusing to me. LMK if I'm misreading this, though. In the future it would be awesome to get to the next level of engagement per @daguar's suggestion above by tracking bookmarking or something like % of users with 1+ view of detailed retail/ATM info.

@fureigh and @ajw what do you think about the above two to get started? If you think these are two decent metrics then I'll gladly get started on https://github.com/fureigh/ebt-near-me/issues/48.