diff --git a/src/stores/target_store.ts b/src/stores/target_store.ts
index 91290c9..fa7ee16 100644
--- a/src/stores/target_store.ts
+++ b/src/stores/target_store.ts
@@ -210,12 +210,27 @@ export class TargetStore {
 			// note: the multiple slash escaping is due to all the layers between this code and the CODAP formula evaluator
 			const escapedText = text
 				.replace(/[.*+?^${}()|[\]\\]/g, '\\\\\\\\$&') // escape regex modifiers
-				.replace(/\s+/g, '\\\\\\\\s+'); // allow multiple spaces between words
+				.replace(/\s+/g, '\\\\\\\\s+') // allow multiple spaces between words
+				.replace(/['"“”‘’]/g, (match) => { // allow both regular and smart quotes to match each other
+					switch (match) {
+						case '"':
+						case '“':
+						case '”':
+							return `["“”]`;
+						case "'":
+						case '‘':
+						case '’':
+							return `['‘’]`;
+						default:
+							return match;
+					}
+				});
 			// don't add word boundaries when the user input starts/ends with non-word characters, like ! or , as that would fail matching
 			const wordBoundary = `\\\\\\\\b`;
 			const maybeStartingWordBoundary = /^\w/.test(text) ? wordBoundary : '';
 			const maybeEndingWordBoundary = /\w$/.test(text) ? wordBoundary : '';
 			const tParamString = `${tTargetAttr},"${tBegins}${maybeStartingWordBoundary}${escapedText}${maybeEndingWordBoundary}${tEnds}"`;
+			console.log("tParamString", tParamString);
 			let tResult = '';
 			switch (option) {//['contain', 'not contain', 'start with', 'end with']
 				case featureDescriptors.containsOptions[0]:	// contain