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KPI examples for ecommerce

KPI examples for ecommerce, online shopping, internet sales, and so forth:

  • Shopping Cart Abandonment Rate
  • Average Order Value (AOV)
  • Gross Profit Margin
  • Percent of Returning Customers
  • Customer Acquisition Cost (CAC)
  • Customer Lifetime Value (CLV)
  • Customer Retention Rate (CRR)
  • Revenue by Traffic Source
  • Revenue from Returning Customers
  • Refund and Return rates
  • Website Traffic
  • Conversion Rate