diff --git a/.github/workflows/deploy-dagster-cloud.yml b/.github/workflows/deploy-dagster-cloud.yml
index c1e964e0..e7756e56 100644
--- a/.github/workflows/deploy-dagster-cloud.yml
+++ b/.github/workflows/deploy-dagster-cloud.yml
@@ -153,23 +153,23 @@ jobs:
         with:
           command: "ci set-build-output --location-name=snowflake_insights --image-tag=$IMAGE_TAG-snowflake-insights"
 
-      # Build 'demo_assets' code location
-      - name: Build and upload Docker image for demo_assets
+      # Build 'hooli_data_ingest' code location
+      - name: Build and upload Docker image for hooli_data_ingest
         if: steps.prerun.outputs.result != 'skip'
         uses: docker/build-push-action@v5
         with:
-          context: ./hooli-demo-assets
+          context: ./hooli-data-ingest
           push: true
-          tags: ${{ env.IMAGE_REGISTRY }}:${{ env.IMAGE_TAG }}-demo-assets
+          tags: ${{ env.IMAGE_REGISTRY }}:${{ env.IMAGE_TAG }}-hooli-data-ingest
           cache-from: type=gha
           cache-to: type=gha,mode=max
 
-      - name: Update build session with image tag for demo_assets
-        id: ci-set-build-output-demo-assets
+      - name: Update build session with image tag for hooli_data_ingest
+        id: ci-set-build-output-hooli-data-ingest
         if: steps.prerun.outputs.result != 'skip'
         uses: dagster-io/dagster-cloud-action/actions/utils/dagster-cloud-cli@v0.1.38
         with:
-          command: "ci set-build-output --location-name=demo_assets --image-tag=$IMAGE_TAG-demo-assets"
+          command: "ci set-build-output --location-name=hooli_data_ingest --image-tag=$IMAGE_TAG-hooli-data-ingest"
 
       # Build pipes example container
       - name: Build and upload Docker image for pipes example
diff --git a/hooli-demo-assets/Dockerfile b/hooli-data-ingest/Dockerfile
similarity index 100%
rename from hooli-demo-assets/Dockerfile
rename to hooli-data-ingest/Dockerfile
diff --git a/hooli-demo-assets/hooli_demo_assets/__init__.py b/hooli-data-ingest/hooli_demo_assets/__init__.py
similarity index 100%
rename from hooli-demo-assets/hooli_demo_assets/__init__.py
rename to hooli-data-ingest/hooli_demo_assets/__init__.py
diff --git a/hooli-demo-assets/hooli_demo_assets/assets/sling.py b/hooli-data-ingest/hooli_demo_assets/assets/sling.py
similarity index 100%
rename from hooli-demo-assets/hooli_demo_assets/assets/sling.py
rename to hooli-data-ingest/hooli_demo_assets/assets/sling.py
diff --git a/hooli-demo-assets/hooli_demo_assets/definitions.py b/hooli-data-ingest/hooli_demo_assets/definitions.py
similarity index 100%
rename from hooli-demo-assets/hooli_demo_assets/definitions.py
rename to hooli-data-ingest/hooli_demo_assets/definitions.py
diff --git a/hooli-demo-assets/hooli_demo_assets/jobs/__init__.py b/hooli-data-ingest/hooli_demo_assets/jobs/__init__.py
similarity index 100%
rename from hooli-demo-assets/hooli_demo_assets/jobs/__init__.py
rename to hooli-data-ingest/hooli_demo_assets/jobs/__init__.py
diff --git a/hooli-demo-assets/hooli_demo_assets/resources/__init__.py b/hooli-data-ingest/hooli_demo_assets/resources/__init__.py
similarity index 100%
rename from hooli-demo-assets/hooli_demo_assets/resources/__init__.py
rename to hooli-data-ingest/hooli_demo_assets/resources/__init__.py
diff --git a/hooli-demo-assets/hooli_demo_assets/schedules/__init__.py b/hooli-data-ingest/hooli_demo_assets/schedules/__init__.py
similarity index 100%
rename from hooli-demo-assets/hooli_demo_assets/schedules/__init__.py
rename to hooli-data-ingest/hooli_demo_assets/schedules/__init__.py
diff --git a/hooli-demo-assets/locations.csv b/hooli-data-ingest/locations.csv
similarity index 100%
rename from hooli-demo-assets/locations.csv
rename to hooli-data-ingest/locations.csv
diff --git a/hooli-demo-assets/setup.py b/hooli-data-ingest/setup.py
similarity index 89%
rename from hooli-demo-assets/setup.py
rename to hooli-data-ingest/setup.py
index 12f0d56a..df318799 100644
--- a/hooli-demo-assets/setup.py
+++ b/hooli-data-ingest/setup.py
@@ -1,7 +1,7 @@
 from setuptools import find_packages, setup
 
 setup(
-    name="hooli_demo_assets",
+    name="hooli_data_ingest",
     packages=find_packages(),
     install_requires=[
         "dagster",