diff --git a/internal/component/azure/servicebus/message.go b/internal/component/azure/servicebus/message.go
index a709c7a79d..8a73a70555 100644
--- a/internal/component/azure/servicebus/message.go
+++ b/internal/component/azure/servicebus/message.go
@@ -159,6 +159,13 @@ func addMetadataToMessage(asbMsg *azservicebus.Message, metadata map[string]stri
 			timeVal, err := time.Parse(http.TimeFormat, v)
 			if err == nil {
 				asbMsg.ScheduledEnqueueTime = &timeVal
+			} else {
+				timeVal, err2 := time.Parse(time.RFC3339, v)
+				if err2 == nil {
+					asbMsg.ScheduledEnqueueTime = &timeVal
+				} else {
+					return fmt.Errorf("invalid time format for %s; expected HTTP time format or RFC3339", k)
+				}
 			}
 
 		// Fallback: set as application property
diff --git a/internal/component/azure/servicebus/metadata_test.go b/internal/component/azure/servicebus/metadata_test.go
index 02ee11eb80..04cd5789a1 100644
--- a/internal/component/azure/servicebus/metadata_test.go
+++ b/internal/component/azure/servicebus/metadata_test.go
@@ -16,6 +16,7 @@ package servicebus
 import (
 	"testing"
 
+	azservicebus "github.com/Azure/azure-sdk-for-go/sdk/messaging/azservicebus"
 	"github.com/stretchr/testify/assert"
 )
 
@@ -505,4 +506,29 @@ func TestParseServiceBusMetadata(t *testing.T) {
 		assert.Nil(t, m.LockDurationInSec)
 		assert.Nil(t, err)
 	})
+
+	t.Run("Test add system metadata: ScheduledEnqueueTimeUtc", func(t *testing.T) {
+		msg := azservicebus.Message{}
+		metadata := map[string]string{
+			MessageKeyScheduledEnqueueTimeUtc: "2024-06-15T13:45:30.00000000Z",
+		}
+		parseErr := addMetadataToMessage(&msg, metadata)
+		assert.NoError(t, parseErr)
+		assert.Equal(t, int64(1718459130000000), msg.ScheduledEnqueueTime.UnixMicro())
+
+		msg2 := azservicebus.Message{}
+		metadata2 := map[string]string{
+			MessageKeyScheduledEnqueueTimeUtc: "Sat, 15 Jun 2024 13:45:30 GMT",
+		}
+		parseErr2 := addMetadataToMessage(&msg2, metadata2)
+		assert.NoError(t, parseErr2)
+		assert.Equal(t, int64(1718459130000000), msg2.ScheduledEnqueueTime.UnixMicro())
+
+		msg3 := azservicebus.Message{}
+		metadata3 := map[string]string{
+			MessageKeyScheduledEnqueueTimeUtc: "Sat 2024-06-15 12:13:14 UTC+4",
+		}
+		parseErr3 := addMetadataToMessage(&msg3, metadata3)
+		assert.Error(t, parseErr3)
+	})
 }