diff --git a/app/src/main/java/com/duckduckgo/app/browser/BrowserActivity.kt b/app/src/main/java/com/duckduckgo/app/browser/BrowserActivity.kt
index aa8fd23901fc..fd85ef28f075 100644
--- a/app/src/main/java/com/duckduckgo/app/browser/BrowserActivity.kt
+++ b/app/src/main/java/com/duckduckgo/app/browser/BrowserActivity.kt
@@ -364,6 +364,8 @@ open class BrowserActivity : DuckDuckGoActivity() {
                 return
             }
         }
+
+        viewModel.handleShowOnAppLaunchOption()
     }
 
     private fun configureObservers() {
diff --git a/app/src/main/java/com/duckduckgo/app/browser/BrowserViewModel.kt b/app/src/main/java/com/duckduckgo/app/browser/BrowserViewModel.kt
index b9359b5f3586..7452b7b362f6 100644
--- a/app/src/main/java/com/duckduckgo/app/browser/BrowserViewModel.kt
+++ b/app/src/main/java/com/duckduckgo/app/browser/BrowserViewModel.kt
@@ -20,11 +20,16 @@ import androidx.lifecycle.LiveData
 import androidx.lifecycle.MutableLiveData
 import androidx.lifecycle.Observer
 import androidx.lifecycle.ViewModel
+import androidx.lifecycle.viewModelScope
 import com.duckduckgo.anvil.annotations.ContributesRemoteFeature
 import com.duckduckgo.anvil.annotations.ContributesViewModel
 import com.duckduckgo.app.browser.defaultbrowsing.DefaultBrowserDetector
 import com.duckduckgo.app.browser.omnibar.OmnibarEntryConverter
 import com.duckduckgo.app.fire.DataClearer
+import com.duckduckgo.app.generalsettings.showonapplaunch.model.ShowOnAppLaunchOption.LastOpenedTab
+import com.duckduckgo.app.generalsettings.showonapplaunch.model.ShowOnAppLaunchOption.NewTabPage
+import com.duckduckgo.app.generalsettings.showonapplaunch.model.ShowOnAppLaunchOption.SpecificPage
+import com.duckduckgo.app.generalsettings.showonapplaunch.store.ShowOnAppLaunchOptionDataStore
 import com.duckduckgo.app.global.ApplicationClearDataState
 import com.duckduckgo.app.global.rating.AppEnjoymentPromptEmitter
 import com.duckduckgo.app.global.rating.AppEnjoymentPromptOptions
@@ -55,6 +60,7 @@ import com.duckduckgo.feature.toggles.api.Toggle
 import javax.inject.Inject
 import kotlin.coroutines.CoroutineContext
 import kotlinx.coroutines.CoroutineScope
+import kotlinx.coroutines.flow.first
 import kotlinx.coroutines.launch
 import timber.log.Timber
 
@@ -69,6 +75,7 @@ class BrowserViewModel @Inject constructor(
     private val dispatchers: DispatcherProvider,
     private val pixel: Pixel,
     private val skipUrlConversionOnNewTabFeature: SkipUrlConversionOnNewTabFeature,
+    private val showOnAppLaunchOptionDataStore: ShowOnAppLaunchOptionDataStore,
 ) : ViewModel(),
     CoroutineScope {
 
@@ -284,6 +291,21 @@ class BrowserViewModel @Inject constructor(
     fun onBookmarksActivityResult(url: String) {
         command.value = Command.OpenSavedSite(url)
     }
+
+    fun handleShowOnAppLaunchOption() {
+        viewModelScope.launch {
+            when (val option = showOnAppLaunchOptionDataStore.optionFlow.first()) {
+                LastOpenedTab -> Unit
+                NewTabPage -> onNewTabRequested()
+                is SpecificPage -> {
+                    val liveSelectedTabUrl = tabRepository.getSelectedTab()?.url
+                    if (liveSelectedTabUrl != option.url) {
+                        onOpenInNewTabRequested(option.url)
+                    }
+                }
+            }
+        }
+    }
 }
 
 /**
diff --git a/app/src/main/java/com/duckduckgo/app/tabs/model/TabDataRepository.kt b/app/src/main/java/com/duckduckgo/app/tabs/model/TabDataRepository.kt
index 70f08a2dff60..f34550357e0f 100644
--- a/app/src/main/java/com/duckduckgo/app/tabs/model/TabDataRepository.kt
+++ b/app/src/main/java/com/duckduckgo/app/tabs/model/TabDataRepository.kt
@@ -298,6 +298,9 @@ class TabDataRepository @Inject constructor(
         siteData.clear()
     }
 
+    override suspend fun getSelectedTab(): TabEntity? =
+        withContext(dispatchers.io()) { tabsDao.selectedTab() }
+
     override suspend fun select(tabId: String) {
         databaseExecutor().scheduleDirect {
             val selection = TabSelectionEntity(tabId = tabId)
diff --git a/browser-api/src/main/java/com/duckduckgo/app/tabs/model/TabRepository.kt b/browser-api/src/main/java/com/duckduckgo/app/tabs/model/TabRepository.kt
index a96eb9f44eb5..d9adb1780081 100644
--- a/browser-api/src/main/java/com/duckduckgo/app/tabs/model/TabRepository.kt
+++ b/browser-api/src/main/java/com/duckduckgo/app/tabs/model/TabRepository.kt
@@ -93,6 +93,8 @@ interface TabRepository {
 
     suspend fun deleteAll()
 
+    suspend fun getSelectedTab(): TabEntity?
+
     suspend fun select(tabId: String)
 
     fun updateTabPreviewImage(