diff --git a/DuckDuckGo/AppDelegate.swift b/DuckDuckGo/AppDelegate.swift
index 0129f3c481..e997dcd121 100644
--- a/DuckDuckGo/AppDelegate.swift
+++ b/DuckDuckGo/AppDelegate.swift
@@ -101,11 +101,11 @@ class AppDelegate: UIResponder, UIApplicationDelegate {
         }
 #endif
 
-        if isDebugBuild {
-            Pixel.isDryRun = true
-        } else {
-            Pixel.isDryRun = false
-        }
+#if DEBUG && !ALPHA
+        Pixel.isDryRun = true
+#else
+        Pixel.isDryRun = false
+#endif
 
         ContentBlocking.shared.onCriticalError = presentPreemptiveCrashAlert
         // Explicitly prepare ContentBlockingUpdating instance before Tabs are created