diff --git a/DuckDuckGo.xcodeproj/project.pbxproj b/DuckDuckGo.xcodeproj/project.pbxproj
index 3d58848dbb..c963fbec6d 100644
--- a/DuckDuckGo.xcodeproj/project.pbxproj
+++ b/DuckDuckGo.xcodeproj/project.pbxproj
@@ -2261,6 +2261,9 @@
 		7BA076BB2B65D61400D7FB72 /* NetworkProtectionProxy in Frameworks */ = {isa = PBXBuildFile; productRef = 7BA076BA2B65D61400D7FB72 /* NetworkProtectionProxy */; };
 		7BA4727D26F01BC400EAA165 /* CoreDataTestUtilities.swift in Sources */ = {isa = PBXBuildFile; fileRef = 4B9292C42667104B00AD2C21 /* CoreDataTestUtilities.swift */; };
 		7BA59C9B2AE18B49009A97B1 /* SystemExtensionManager in Frameworks */ = {isa = PBXBuildFile; productRef = 7BA59C9A2AE18B49009A97B1 /* SystemExtensionManager */; };
+		7BA75D6D2BAC4D9400AC79B2 /* VPNPrivacyPro in Frameworks */ = {isa = PBXBuildFile; productRef = 7BA75D6C2BAC4D9400AC79B2 /* VPNPrivacyPro */; };
+		7BA75D6F2BAC4D9B00AC79B2 /* VPNPrivacyPro in Frameworks */ = {isa = PBXBuildFile; productRef = 7BA75D6E2BAC4D9B00AC79B2 /* VPNPrivacyPro */; };
+		7BA75D712BAC4DA000AC79B2 /* VPNPrivacyPro in Frameworks */ = {isa = PBXBuildFile; productRef = 7BA75D702BAC4DA000AC79B2 /* VPNPrivacyPro */; };
 		7BA7CC392AD11E2D0042E5CE /* DuckDuckGoVPNAppDelegate.swift in Sources */ = {isa = PBXBuildFile; fileRef = 7BA7CC0E2AD11DC80042E5CE /* DuckDuckGoVPNAppDelegate.swift */; };
 		7BA7CC3A2AD11E2D0042E5CE /* DuckDuckGoVPNAppDelegate.swift in Sources */ = {isa = PBXBuildFile; fileRef = 7BA7CC0E2AD11DC80042E5CE /* DuckDuckGoVPNAppDelegate.swift */; };
 		7BA7CC3D2AD11E380042E5CE /* TunnelControllerIPCService.swift in Sources */ = {isa = PBXBuildFile; fileRef = 7BA7CC112AD11DC80042E5CE /* TunnelControllerIPCService.swift */; };
@@ -4684,6 +4687,7 @@
 				4BF97AD32B43C43F00EB4240 /* NetworkProtectionUI in Frameworks */,
 				7B1459572B7D43E500047F2C /* NetworkProtectionProxy in Frameworks */,
 				B6F7128229F6820A00594A45 /* QuickLookUI.framework in Frameworks */,
+				7BA75D6F2BAC4D9B00AC79B2 /* VPNPrivacyPro in Frameworks */,
 				984FD3BF299ACF35007334DD /* Bookmarks in Frameworks */,
 				37A5E2F0298AA1B20047046B /* Persistence in Frameworks */,
 				9DC70B1A2AA1FA5B005A844B /* LoginItems in Frameworks */,
@@ -4838,6 +4842,7 @@
 				4B957BE22AC7AE700062CA31 /* Sparkle in Frameworks */,
 				373FB4B52B4D6C57004C88D6 /* PreferencesViews in Frameworks */,
 				4B957BE32AC7AE700062CA31 /* Navigation in Frameworks */,
+				7BA75D712BAC4DA000AC79B2 /* VPNPrivacyPro in Frameworks */,
 				1E21F8E32B73E48600FB272E /* Subscription in Frameworks */,
 				4B957BE42AC7AE700062CA31 /* DDGSync in Frameworks */,
 				4B957BE52AC7AE700062CA31 /* OpenSSL in Frameworks */,
@@ -4924,6 +4929,7 @@
 				37269EFB2B332F9E005E8E46 /* Common in Frameworks */,
 				4B2AAAF529E70DEA0026AFC0 /* Lottie in Frameworks */,
 				AA06B6B72672AF8100F541C5 /* Sparkle in Frameworks */,
+				7BA75D6D2BAC4D9400AC79B2 /* VPNPrivacyPro in Frameworks */,
 				1EA7B8D52B7E078C000330A4 /* Subscription in Frameworks */,
 				B6B77BE8297973D4001E68A1 /* Navigation in Frameworks */,
 				3739326729AE4B42009346AE /* DDGSync in Frameworks */,
@@ -8707,6 +8713,7 @@
 				4BCBE4572BA7E17800FC75A1 /* SubscriptionUI */,
 				85D44B872BA08D30001B4AB5 /* Suggestions */,
 				4BCBE4592BA7E17800FC75A1 /* Subscription */,
+				7BA75D6E2BAC4D9B00AC79B2 /* VPNPrivacyPro */,
 			);
 			productName = DuckDuckGo;
 			productReference = 3706FD05293F65D500E42796 /* DuckDuckGo App Store.app */;
@@ -8997,6 +9004,7 @@
 				85E2BBD12B8F536F00DBEC7A /* History */,
 				F1D43AF62B98E48F00BAB743 /* BareBonesBrowserKit */,
 				85D44B892BA08D3B001B4AB5 /* Suggestions */,
+				7BA75D702BAC4DA000AC79B2 /* VPNPrivacyPro */,
 			);
 			productName = DuckDuckGo;
 			productReference = 4B957C412AC7AE700062CA31 /* DuckDuckGo Privacy Pro.app */;
@@ -9167,6 +9175,7 @@
 				1EA7B8D42B7E078C000330A4 /* Subscription */,
 				F1D43AF22B98E47800BAB743 /* BareBonesBrowserKit */,
 				85D44B852BA08D29001B4AB5 /* Suggestions */,
+				7BA75D6C2BAC4D9400AC79B2 /* VPNPrivacyPro */,
 			);
 			productName = DuckDuckGo;
 			productReference = AA585D7E248FD31100E9A3E2 /* DuckDuckGo.app */;
@@ -14612,6 +14621,18 @@
 			isa = XCSwiftPackageProductDependency;
 			productName = SystemExtensionManager;
 		};
+		7BA75D6C2BAC4D9400AC79B2 /* VPNPrivacyPro */ = {
+			isa = XCSwiftPackageProductDependency;
+			productName = VPNPrivacyPro;
+		};
+		7BA75D6E2BAC4D9B00AC79B2 /* VPNPrivacyPro */ = {
+			isa = XCSwiftPackageProductDependency;
+			productName = VPNPrivacyPro;
+		};
+		7BA75D702BAC4DA000AC79B2 /* VPNPrivacyPro */ = {
+			isa = XCSwiftPackageProductDependency;
+			productName = VPNPrivacyPro;
+		};
 		7BA7CC5E2AD1210C0042E5CE /* Networking */ = {
 			isa = XCSwiftPackageProductDependency;
 			package = 9807F643278CA16F00E1547B /* XCRemoteSwiftPackageReference "BrowserServicesKit" */;
diff --git a/DuckDuckGo.xcodeproj/xcshareddata/xcschemes/DuckDuckGo Privacy Browser App Store.xcscheme b/DuckDuckGo.xcodeproj/xcshareddata/xcschemes/DuckDuckGo Privacy Browser App Store.xcscheme
index f5feca4eef..359db57151 100644
--- a/DuckDuckGo.xcodeproj/xcshareddata/xcschemes/DuckDuckGo Privacy Browser App Store.xcscheme	
+++ b/DuckDuckGo.xcodeproj/xcshareddata/xcschemes/DuckDuckGo Privacy Browser App Store.xcscheme	
@@ -167,6 +167,26 @@
                ReferencedContainer = "container:LocalPackages/PixelKit">
             </BuildableReference>
          </TestableReference>
+         <TestableReference
+            skipped = "NO">
+            <BuildableReference
+               BuildableIdentifier = "primary"
+               BlueprintIdentifier = "VPNPrivacyProTests"
+               BuildableName = "VPNPrivacyProTests"
+               BlueprintName = "VPNPrivacyProTests"
+               ReferencedContainer = "container:LocalPackages/NetworkProtectionMac">
+            </BuildableReference>
+         </TestableReference>
+         <TestableReference
+            skipped = "NO">
+            <BuildableReference
+               BuildableIdentifier = "primary"
+               BlueprintIdentifier = "NetworkProtectionUITests"
+               BuildableName = "NetworkProtectionUITests"
+               BlueprintName = "NetworkProtectionUITests"
+               ReferencedContainer = "container:LocalPackages/NetworkProtectionMac">
+            </BuildableReference>
+         </TestableReference>
       </Testables>
    </TestAction>
    <LaunchAction
diff --git a/DuckDuckGo.xcodeproj/xcshareddata/xcschemes/DuckDuckGo Privacy Browser.xcscheme b/DuckDuckGo.xcodeproj/xcshareddata/xcschemes/DuckDuckGo Privacy Browser.xcscheme
index 0224eeaec8..bc14e6601b 100644
--- a/DuckDuckGo.xcodeproj/xcshareddata/xcschemes/DuckDuckGo Privacy Browser.xcscheme	
+++ b/DuckDuckGo.xcodeproj/xcshareddata/xcschemes/DuckDuckGo Privacy Browser.xcscheme	
@@ -201,6 +201,16 @@
                ReferencedContainer = "container:LocalPackages/DataBrokerProtection">
             </BuildableReference>
          </TestableReference>
+         <TestableReference
+            skipped = "NO">
+            <BuildableReference
+               BuildableIdentifier = "primary"
+               BlueprintIdentifier = "VPNPrivacyProTests"
+               BuildableName = "VPNPrivacyProTests"
+               BlueprintName = "VPNPrivacyProTests"
+               ReferencedContainer = "container:LocalPackages/NetworkProtectionMac">
+            </BuildableReference>
+         </TestableReference>
       </Testables>
    </TestAction>
    <LaunchAction
diff --git a/DuckDuckGo/Waitlist/Views/WaitlistThankYouPromptPresenter.swift b/DuckDuckGo/Waitlist/Views/WaitlistThankYouPromptPresenter.swift
index 90555f5a3e..974a11191d 100644
--- a/DuckDuckGo/Waitlist/Views/WaitlistThankYouPromptPresenter.swift
+++ b/DuckDuckGo/Waitlist/Views/WaitlistThankYouPromptPresenter.swift
@@ -16,7 +16,10 @@
 //  limitations under the License.
 //
 
+import AppKit
 import Foundation
+import PixelKit
+import VPNPrivacyPro
 
 final class WaitlistThankYouPromptPresenter {
 
@@ -65,6 +68,8 @@ final class WaitlistThankYouPromptPresenter {
 
     @MainActor
     func presentVPNThankYouPrompt(in window: NSWindow) {
+        PixelKit.fire(VPNPrivacyProPixel.vpnBetaThankYouShown)
+
         let thankYouModalView = WaitlistBetaThankYouDialogViewController(copy: .vpn)
         let thankYouWindowController = thankYouModalView.wrappedInWindowController()
         if let thankYouWindow = thankYouWindowController.window {
diff --git a/LocalPackages/NetworkProtectionMac/Package.swift b/LocalPackages/NetworkProtectionMac/Package.swift
index afa4ba1c24..47568fa804 100644
--- a/LocalPackages/NetworkProtectionMac/Package.swift
+++ b/LocalPackages/NetworkProtectionMac/Package.swift
@@ -28,7 +28,8 @@ let package = Package(
     products: [
         .library(name: "NetworkProtectionIPC", targets: ["NetworkProtectionIPC"]),
         .library(name: "NetworkProtectionProxy", targets: ["NetworkProtectionProxy"]),
-        .library(name: "NetworkProtectionUI", targets: ["NetworkProtectionUI"])
+        .library(name: "NetworkProtectionUI", targets: ["NetworkProtectionUI"]),
+        .library(name: "VPNPrivacyPro", targets: ["VPNPrivacyPro"])
     ],
     dependencies: [
         .package(url: "https://github.com/duckduckgo/BrowserServicesKit", exact: "128.0.0"),
@@ -84,6 +85,7 @@ let package = Package(
             ],
             plugins: [.plugin(name: "SwiftLintPlugin", package: "apple-toolbox")]
         ),
+
         .testTarget(
             name: "NetworkProtectionUITests",
             dependencies: [
@@ -92,6 +94,29 @@ let package = Package(
                 .product(name: "LoginItems", package: "LoginItems"),
             ],
             plugins: [.plugin(name: "SwiftLintPlugin", package: "apple-toolbox")]
-        )
+        ),
+
+        // MARK: - VPNPixels
+
+        .target(
+            name: "VPNPrivacyPro",
+            dependencies: [
+                .product(name: "PixelKit", package: "PixelKit"),
+            ],
+            swiftSettings: [
+                .define("DEBUG", .when(configuration: .debug))
+            ],
+            plugins: [.plugin(name: "SwiftLintPlugin", package: "apple-toolbox")]
+        ),
+
+        .testTarget(
+            name: "VPNPrivacyProTests",
+            dependencies: [
+                .byName(name: "VPNPrivacyPro"),
+                .product(name: "PixelKit", package: "PixelKit"),
+                .product(name: "PixelKitTestingUtilities", package: "PixelKit"),
+            ],
+            plugins: [.plugin(name: "SwiftLintPlugin", package: "apple-toolbox")]
+        ),
     ]
 )
diff --git a/LocalPackages/NetworkProtectionMac/Sources/VPNPrivacyPro/Pixels/VPNPrivacyProPixel.swift b/LocalPackages/NetworkProtectionMac/Sources/VPNPrivacyPro/Pixels/VPNPrivacyProPixel.swift
new file mode 100644
index 0000000000..0212687eb6
--- /dev/null
+++ b/LocalPackages/NetworkProtectionMac/Sources/VPNPrivacyPro/Pixels/VPNPrivacyProPixel.swift
@@ -0,0 +1,58 @@
+//
+//  VPNPrivacyProPixel.swift
+//
+//  Copyright © 2024 DuckDuckGo. All rights reserved.
+//
+//  Licensed under the Apache License, Version 2.0 (the "License");
+//  you may not use this file except in compliance with the License.
+//  You may obtain a copy of the License at
+//
+//  http://www.apache.org/licenses/LICENSE-2.0
+//
+//  Unless required by applicable law or agreed to in writing, software
+//  distributed under the License is distributed on an "AS IS" BASIS,
+//  WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+//  See the License for the specific language governing permissions and
+//  limitations under the License.
+//
+
+import Foundation
+import PixelKit
+
+/// PrivacyPro pixels.
+///
+/// Ref: https://app.asana.com/0/0/1206836019887720/f
+///
+public enum VPNPrivacyProPixel: PixelKitEventV2 {
+
+    /// Fired when PrivacyPro VPN access is revoked, and the dialog is shown.
+    ///
+    case vpnAccessRevokedDialogShown
+
+    /// Fired only once when the VPN beta becomes disabled due to the start of PrivacyPro..
+    ///
+    case vpnBetaStoppedWhenPrivacyProEnabled
+
+    /// Fired only once when the thank you alert is shown.
+    ///
+    case vpnBetaThankYouShown
+
+    public var name: String {
+        switch self {
+        case .vpnAccessRevokedDialogShown:
+            return "vpn_access_revoked_dialog_shown"
+        case .vpnBetaStoppedWhenPrivacyProEnabled:
+            return "vpn_beta_stopped_when_privacy_pro_enabled"
+        case .vpnBetaThankYouShown:
+            return "privacy_pro_promotion_dialog_shown"
+        }
+    }
+
+    public var error: Error? {
+        nil
+    }
+
+    public var parameters: [String : String]? {
+        nil
+    }
+}
diff --git a/LocalPackages/NetworkProtectionMac/Tests/VPNPrivacyProTests/VPNPrivacyProPixelTests.swift b/LocalPackages/NetworkProtectionMac/Tests/VPNPrivacyProTests/VPNPrivacyProPixelTests.swift
new file mode 100644
index 0000000000..89cfb6ca75
--- /dev/null
+++ b/LocalPackages/NetworkProtectionMac/Tests/VPNPrivacyProTests/VPNPrivacyProPixelTests.swift
@@ -0,0 +1,76 @@
+//
+//  VPNPrivacyProPixel.swift
+//
+//  Copyright © 2024 DuckDuckGo. All rights reserved.
+//
+//  Licensed under the Apache License, Version 2.0 (the "License");
+//  you may not use this file except in compliance with the License.
+//  You may obtain a copy of the License at
+//
+//  http://www.apache.org/licenses/LICENSE-2.0
+//
+//  Unless required by applicable law or agreed to in writing, software
+//  distributed under the License is distributed on an "AS IS" BASIS,
+//  WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+//  See the License for the specific language governing permissions and
+//  limitations under the License.
+//
+
+import PixelKit
+import PixelKitTestingUtilities
+import XCTest
+@testable import VPNPrivacyPro
+
+final class VPNPrivacyProPixelTests: XCTestCase {
+
+    private enum TestError: CustomNSError {
+        case testError
+        case underlyingError
+
+        /// The domain of the error.
+        static var errorDomain: String {
+            "testDomain"
+        }
+
+        /// The error code within the given domain.
+        var errorCode: Int {
+            switch self {
+            case .testError: return 1
+            case .underlyingError: return 2
+            }
+        }
+
+        /// The user-info dictionary.
+        var errorUserInfo: [String: Any] {
+            switch self {
+            case .testError:
+                return [NSUnderlyingErrorKey: TestError.underlyingError]
+            case .underlyingError:
+                return [:]
+            }
+        }
+    }
+
+    // MARK: - Test Firing Pixels
+
+    /// This test verifies validates expectations when firing `VPNPrivacyProPixel`.
+    ///
+    /// This test verifies a few different things:
+    ///  - That the pixel name is not changed by mistake.
+    ///  - That when the pixel is fired its name and parameters are exactly what's expected.
+    ///
+    func testVPNPixelFireExpectations() {
+        fire(VPNPrivacyProPixel.vpnAccessRevokedDialogShown,
+             and: .expect(pixelName: "m_mac_vpn_access_revoked_dialog_shown"),
+             file: #filePath,
+             line: #line)
+        fire(VPNPrivacyProPixel.vpnBetaStoppedWhenPrivacyProEnabled,
+             and: .expect(pixelName: "m_mac_vpn_beta_stopped_when_privacy_pro_enabled"),
+             file: #filePath,
+             line: #line)
+        fire(VPNPrivacyProPixel.vpnBetaThankYouShown,
+             and: .expect(pixelName: "m_mac_privacy_pro_promotion_dialog_shown"),
+             file: #filePath,
+             line: #line)
+    }
+}